Do You Have a Video Marketing Strategy
Without the proper planning, You might just find yourself fighting an uphill battle! So here are some tips for you.
Start with defining your goal
- What do you want to accomplish?
- What are your goals for your video?
- To entertain?
- To demonstrate something?
- To inform?
- To motivate & inspire?
- To persuade?
- To increase conversions?
Do you know who your audience is?
What kind of video will you use?
- Talking head?
- Interview?
- Discussion?
What is your call to action?
- Get more visitors to your website?
- Have them make a purchase?
Do you have a Youtube Channel?
- If not, get one.
- Do you know that Youtube pays attention to the title of your video file?
- Make sure it is keyword rich. Speaking of keywords, Are you doing due diligence with yours?
- Use Google Keyword Suggestion Tool.
Video Content Marketing
You can have the best video out there but if no one sees it or the right people don’t see it, it doesn’t matter, right? So what CAN you do to make sure your video is viewed by the right audience? Video SEO.
Search engines can’t read images so when you upload a video to a site like Youtube without optimizing it with things like keywords, transcripts, etc., you are seriously limiting the amount of exposure your video will get and lessening the chances of your target market seeing your video.
Facts and Quotes:
- YouTube alone reports well over 2 billion views a day – nearly double the prime-time audience of all 3 major US broadcast networks combined. Add to this the fact that people prefer to watch than read and that Google loves video, and you have a pretty strong argument for video marketing.
- Google rewards sites with video content.
- Videos show up on Google’s organic search results before plain text and images
- “The Internet Video Commercial is the next generation of online advertising.” — John Vail, Director of Marketing, Pepsi-Cola N. America
- “Consumers’ interest in watching video is growing exponentially, as is the number of screens and devices they use to access video content“. eMarketing Inc, Feb 2011
- A quality video is an impressive way to describe your product or service and is more effective in appealing to the public than other forms of advertising.
- Video is memorable, convincing, affordable and structured to get specific action.
- Engaging and valuable video can differentiate you from your competitors
- Google Universal Search Engine blends text, images and video on first page results.
- Almost half of Google’s search results include video.
Video SEO is A New Marketing Opportunity
Approximately 90% of businesses currently aren’t using videos on their websites and in their marketing Of those that do, only a small amount of the video content incorporates VSEO. This means that if you ARE using video in your business and if you DO use Video SEO, you are pushing your rankings up really high in the search engines, getting your message in front of the right target, and increasing your sales.
What is Video SEO?
Your video + SEO is Video SEO. This means you are applying the same basic SEO principles to your video that you do to your website and more. They include:
- Video optimization for keywords
- Video annotations
- Transcript upload
- Video distribution to video sites
- Social bookmarking submissions
- Quality backlinks to video
- Video upload to Google places
- And more…
Do it Yourself or Outsource
You can get the highest return on your online advertising and spend less time by outsourcing your video SEO.
Become a Video Rockstar With VSEO!
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Great outline of things to think about if you are going to produce a video Julie. I think one reason people do not use video is the time factor to learn in an easy way.
Susan Oakes recently posted..Specialists Rock Interview with Keyuri Joshi
Hi Susan, I think you are right. It is the time and the fact that many people think it has to cost a lot of money to create a video and to market with it when in fact, it doesn’t.
Thank you Julie for the great job you are sharing us here…I know this can help a lot…
Jazmin recently posted..wheelchair access vehicles
Your welcome Jasmine
Julie Weishaar recently posted..Video SEO: Who’s Watching Your Video?
Thanks for the sharing, keep up good work. I think you are right. It is the time and the fact that many people think it has to cost a lot of money to create a video and to market with it when in fact, it doesn’t. This is very nice post.
Chris Danial recently posted..How to do forex trading
nice read and interesting post- dont get me wrong I love watching videos online and I can see their effectiveness but at the same time I really like a text alternative. I can read quicker than I an watch a video and skip around more easily to the bits I need to re-read.
I say where possible make both available?!
Loldri recently posted..Henry Hoover
These is one of the best concept or visualization regarding with SEO that I seen. Love it.
Deane07 recently posted..Trying To Get Pregnant Tips
Love this post..I like the best and new concept about SEO.I think you are right. It is the time and the fact that many people think it has to cost a lot of money to create a video and to market with it when in fact, it doesn’t. This is very nice post.
Cynthia recently posted..South West Spas
Hi Julie! These are great tips to follow for video marketing… This is very useful and easy to understand. Thank you for sharing…
Pettina07 recently posted..Geneva Airport Transfers
Hi Pettina – that is quite a compliment – thank you! Glad it is helpful!
Hi Julie! Thanks for providing great info about video marketing. I’m sure it will help a lot of marketers. Good job.
Armand recently posted..Happy New Year To All Of You And Hope You Like The Aquarium Fish Photos Here …
All of this are really great tips for those who like watching video..I think a lot of marketers will love this also..Thanks for sharing..
CasandraHenrich recently posted..Local Search SEO Dallas
Thanks Cassandra and Armand
It is good to be able to learn about video marketing, thanks Julie! I consider myself as too “camera-shy”, but I think, I could use a cartoon caracter to speak instead of me.
Anna recently posted..DO NOT EVER go to the dentist and let them TREAT you unless you are in pain! Do you agree?
Hi Anna – animations are a great alternative to the “real” thing!
I am sure this can help Julie…Great job then!!
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Really interesting article!I haven’t heard about the importance of the youtube videos in the SEO processes before, but now I recognized its benefits. Your text is very useful for me, who is a newbie in the scene. I’ve heard about a nice plugin called TubeToolbox, which one is free to download and could make you a star on YoutTube! Thanks for sharing these useful informations!
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I’m so much fun to know about it, I will tell this one to my friends so that they would know. Thanks for sharing these one.
anja recently posted..More Home Security Tips
I am really happy to know about this Julie…Thanks, as always!!
Ja-C recently posted..b & b Paignton
Hi Julie…Thanks for the information about videos you have shared us here…I am sure this can help…
Fhellie Den recently posted..Best Time To Conceive
I learn so much about your video, In fact my friend tell me about these.
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I’m lucky to view these one, Full of brilliant ideas and great.
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I’m just one of the lucky blogger which visit these log and learn so much about the video.
Pettina26 recently posted..Les Arcs
I use video marketing for my YouTube videos I do for sure, who wouldn’t? In my opinion it is very easy to do by including the keyword in the title, description, within the text in the video since Google can now read that, and backlinking to the video by social bookmarking, blog comments, forum profiles, .edu links using wiki type sites, and a few other things.
Caleb recently posted..How to Use Squidoo for Linkbuilding
Video marketing is something that I would like to consider in my marketing campaign. Unfortunately, creating videos that will actually convert is difficult. I’ve seen a lot ended up just doing some presentations and having it recorded. And that is not good enough I guess.
Hi Richard, the more creative and engaging the video, the more it will effective it will be. You need to try to grab someone’s attention so that they stay long enough to “hear” your message
Julie Weishaar recently posted..“Traveling a Rocky Road with Love, Faith and Guts” by Sylvia Ramsey
I am not into the utilization of videos as yet. but I havbebookmarked this page. Thank for share your approach to making a video.
important and well described , can you please tell how do i enhanced my Blog SEO with a video.What type of video should i make and how,,, waiting for your reply..
Shahid recently posted..PlayBook OS 2.0 Announced
Hello Shahid. Before you can decide what TYPE of video you want to use, you need to know what your goal is. I took a quick look at your website and see that you offer many very helpful tips. I would suggest that you record some screen cast videos of some of your blog posts such as:How to Remove Facebook Timeline (http://www.techbloghub.com/how-to-remove-facebook-timeline.html) – if you record a screencast How-to video you will helping those who are visual learners and prefer to watch a video than read text and look at images. I hope this helps. Great blog BTW.