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social botWhen it comes to social media automation, there are many automating options to choose from. How do you decide which ones are the best for you to use? Is saving time your goal?

Are you saving time at the expense of the quality of the relationships you are trying to develop in the social media sphere?

There are many things to take into consideration when making your decision. Mike Clough in The Value of Social Media Bots discusses his own personal experience and opinion with various social media bots as well as the pros and cons of each.

What are your thoughts and experiences with social media automation tools? Inquiring minds want to know.

Reas Mike’s full article here.

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About the Author

Julie Weishaar Provides Internet and Video Marketing Solutions For Business

2 Responses to “To Automate or Not – That is the Question”
Read them below or add one

  1. Àngie Perez says:

    As much as I want to automate my social media accounts, I sometimes feel that I am missing the point of social media which is to be in the moment and participate in the conversations. Too many people refer to this conversation as noise whereas I see it an an opportunity to build trust and network. Then again, I provide a service and my expertise or know how is generally well received after my clients and customers know that I understand their wants and needs.

    Some things I automate and some things are better left to being in the moment.

    • jweishaar says:

      Hi Angie. I tend to agree with you – it is sort of a double edged-sword. On the one hand, automation can save TONS of time. On the other hand, it takes the “human” part out of the relationship – kinda hard to develop trust with a robot right? I think the answer is somewhere in the middle. I liked Mike Clough’s article about how he uses automation for the administrative aspects of his marketing and intend to look further into what he does when I can find an extra second in the dayl. Hey – maybe I need to automate something so I can get that extra second LOL. I think you hit the nail on the head with placing the importance on the bottom line – how you and your service is perceived by your customers and potential customers. If you are perceived as understanding their wants and needs, you are doing the right thing. Thanks again for stopping in and sharing your insights here.

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