Marketing has always been a very important and oftentimes overlooked function of running a business. Because it SUPPORTS the sales function rather than having a DIRECT effect on the bottom line, it is also often the first area businesses will neglect in hard economic times. The term Marketing is also often equated with the term sales – when in fact – they are not one in the same. However, well thought-out strategic marketing efforts are even more important in times of economic crisis. Mark Bower in his post on Brand Republic offers a witty and wise look at the importance of marketing.
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