The power and influence of social media marketing is so great, it is hard to believe that not every business owner is embracing it. The fact that it takes time to develop and time to see the rewards of your investment make it difficult for many small business owners to be able to embrace it. Devising a clear, well-thought out strategy is the first step in starting a social media campaign. "How to run a B2B Social Media Campaign" does a great job in describing how you should plan before you dive in.
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