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It’s Not Just The “Big Guys” Anymore!
No longer is it just large businesses that are using video marketing as a way to increase their presence online. Today it is something that many small businesses are finding an effective tool in helping to gain an edge over their competitors and help them to attract more traffic to them.
So why are people choosing to use video marketing rather than banner or pop up ads to advertise what they have to offer today?
Quite simply it is down to the fact that video marketing allows you to create a more personal connection with potential customers to your business. If a person is faced with a video of someone talking to them or demonstrating something they are more likely to stick with it and find out what it is about. However, when it comes to banner and pop up ads many simply find them annoying and will completely ignore them rather than learning more about what they have to offer.
Through videos a person is able to build up some kind of rapport with the person viewing it and as a result, they are more likely to gain that person’s trust. The more comfortable a person feels about dealing with someone they haven’t actually met then the more chances there are of them actually wanting to know more and then making a purchase from that person.
Now Let’s “Say it With Video”
Learn More About Video Marketing & Get a FREE Report – Click on the Image Below!
It is All About the Value Your Provide as Your Industry Expert!
You don’t have to be the originator or all the content you provide to your target market. YES original content is important so you should definitely provide as much original content as you have. However, there are many other ways to help establish yourself as your industry expert. How?
Share Other Industry Expert’s Content
Does this mean take someone else’s content and put your name on it? NO! That would be stealing! It DOES mean that you could and should SHARE their content with your target market/lists/clients/potential clients.
Be Selective, Do Your Research
You don’t want to just share anything. Remember your goal is to provide VALUABLE information from other authorities in your niche. The more value you provide, the more people will follow you, listen to you, and know where to go when they need answers/solutions/products/services. How?
Move over Facebook, Google+ is here! Or not? What are your thoughts about what impact Google+ will have on the use of Facebook? Do you feel like you are caught in the middle of the battle of the social networks? Well, we are
Take a look at the video below from Rooster Teeth – it is too funny not to share! Enjoy!
How Can the Little Guy Stand out on the HUGE World Wide Web?
You guessed it! Video of course! Why video? I have stated this before but it bears repeating:
“Online video is the future, the latest trend, and continues to rise in popularity. Key indicators point to corporations embracing online video as an essential marketing tool. In a 2008 Interactive Marketing study, Forrester Research predicted a compound annual growth rate of 72% through the year 2012 – the most robust of all interactive investments. Online video is expected to grow significantly more than search engine marketing, display ads, and email marketing.”
Watch the video below to see someone else’s perspective on the value of video:
But How Can the Small Business Owner Get on Board the Video Bandwagon?
Videos come in all different shapes, sizes, and price ranges. One does not have to be a professional actor/actress or a professional Videographer to be able to use video efficiently and cost-effectively to promote their brand. The easiest way to create a video is to turn on your webcam and speak. Most people today have a webcam built into their computers. There are some simple things you should take into consideration before you turn on your webcam, like lighting, and knowing ahead of time what you are going to say, but in general, it is basically as easy as turning on a switch. Using video in this manner creates a connection with your target market by putting a name, face, and personality behind your brand. People like to do business with people they know – video helps these people “know” you. It you as a small business owner, do nothing else but this type of video marketing, you are way ahead of the game. Think about all the different messages you can send simply by speaking these messages? You can create a welcome message for your website, talk about a new product or service, thank your customers…. the list goes on and on.
There are also other free or low-cost alternatives to creating video for you business. Animotooffers both free and low-cost video production options. There are some limitations with regards to having control over the effects and timings but for most people, this option is more than adequate. I am a little spoiled in being used to having complete control over these functions but I have also used this service when I need a quick video.
You can also create awesome and powerful videos using Microsoft PowerPoint which is what I use to create mine. PowerPoint 2010 has changed my life – literally – with the new “save as wmv” file option. Prior to upgrading to 2010, I was messing around with different low-cost software converters and was never completely satisfied with the results because the timings were always a little off. Upgrading to 2010 for the suggestion)was the best investment I have ever made making it a true pleasure to simply select the “save as wmv” option and know that my timings (that I do spend a considerable amount of time on) will convert exactly as they should.
Remember, it is all about branding and promoting your brand and using video is a means to that end.