Video vs Text: Which is Funnier?

 1 Response »
May 112013
 

video vs textSay it With Text or Say it With Video?

Video uses more of your senses than simple text and is proven to have a greater impact than just text alone. Read the following funny taglines and then watch the video with the same content. Which one do YOU think has greater impact?

Sign over a Gynecologist’s Office: “Dr. Jones, at your cervix.”

In a Podiatrist’s office: “Time wounds all heels.”

On a Septic Tank Truck: Yesterday’s Meals on Wheels

On a Plumber’s truck: “We repair what your husband fixed.”

On another Plumber’s truck: “Don’t sleep with a drip. Call your plumber.”

On a Church’s Bill board: “7 days without God makes one weak.”

At a Tire Shop in Milwaukee: “Invite us to your next blowout.”

At a Towing company: “We don’t charge an arm and a leg. We want tows.”

On an Electrician’s truck: “Let us remove your shorts.”

In a Nonsmoking Area: “If we see smoke, we will assume you are on fire and take appropriate action.”

On a Maternity Room door: “Push. Push. Push.”

At an Optometrist’s Office: “If you don’t see what you’re looking for, you’ve come to the right place.”

At a Car Dealership: “The best way to get back on your feet – miss a car payment.”

Outside a Muffler Shop: “No appointment necessary. We hear you coming.”

In a Restaurant window: “Don’t stand there and be hungry; come on in and get fed up.”

In the front yard of a Funeral Home: “Drive carefully. We’ll wait.”

At a Propane Filling Station: “Thank heaven for little grills.”

A sign at a Radiator Shop: “Best place in town to take a leak.”

Sign on the back of another Septic Tank Truck: “Caution – This Truck is full of Political Promises”

Make Your Business Stand Out: Creative Business Owners Tag Lines

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Add A “WOW” Factor To Your Marketing Message With Video Marketing

 No Responses »
May 102013
 

Video Marketing Helps Effectively Communicate Your Marketing Message

video marketing wow
The number one business success factor is effective communication of your message. Without that, nothing else matters. How can you effectively communicate your message?

Use the Power of Video

Video has virtually universal Internet availability and usage. Low cost high speed Internet computing capability and speed of light video enhancements have become the great communicator enabler. Combined visual, audio, and video communication have been proven to be exponentially more effective in gaining retention of your message.

Afraid of Video Marketing?

Fear of Video Marketing Go Away and Don’t Come Back Another Day! Hello Easy Video Suite!

Video Marketing Had to Evolve. It was Inevitable.

easy video suiteIt was becoming much too complicated. And if it isn’t too complicated for some people, it’s still definitely too time consuming.

BEVS (Before Easy Video Suite) You had to worry about:

  • Redoing videos over and over again to make sure you got everything right in one take or face the daunting task of loading your raw video into Camtasia or another editor to make everything perfect.
  • Making sure your videos were optimized for the web (So they looked good and didn’t take too long to start playing).
  • Having a different mobile version of your videos to show users of iPhone, iPad, Android and other mobile devices (More and more people are doing most of the web viewing from their smart phones and other mobile devices).
  • Basically using “duct-tape” to try and put all the pieces together with Camtasia, Screenflow, Jing, Handbrake while continually looking for the “perfect” solution to make it all easier or less time consuming.
  • Uploading large files to your own server, Youtube, Amazon S3 or other video hosting service.
  • Getting the proper code in place to display your videos with the hope that mobile devices would be able to see the mobile version of your video.

Well, Someone Has Finally Done Something About it!

Josh Bartlett, the creator of the industries leading video player called Easy Video Player, has truly done something innovative in video marketing.

His Easy Video Player software had game-changing features two years ago that other video marketing solutions have just recently tried to introduce.

And on top of that, Josh could boast about the following:

  • Tens of thousands of satisfied customers.
  • The lowest refund rate in the industry for Clickbank (Only 2%).
  • More top marketers and 6 to 7 figure launches use Easy Video Player than anything else. (Mike Filsaime, Chris Farrel, Ryan Deiss, Jason Moffatt, Maria Andros, Justin Brooke to name a few).

Rather than throw in a few, new and “cool” features and re-launch his product simply for the money, he listened to his customers and did something else.

He took over two years and hundreds of thousands of his own dollars to create something that will change the way you market your business with videos. He has TRULY made video marketing easy!

You’ll now be able to record, edit, publish, market and track all your videos with one, easy-to-use solution.

With Easy Video Suite You Can Now:

  • Drag and drop your video into a desktop application (Mac and Pc Compatible) that will optimize and convert (no need for Handbrake anymore) your video for the web, let you edit if needed, upload it and give you the code to copy and paste to your website.
  • Record your screen or face camera from within this application and even draw on the screen.
  • Never worry about whether users on mobile devices can see your videos (It creates and displays a mobile version of your videos for you).
  • Split test your videos to see which ones are shared the most, have the most engagement and which versions make the most money.

That’s just scratching the surface…

What all this ultimately means for you is that marketing your business with videos is going to be much, much easier.

And you’ll make a ton more money while having more time to do what you love.

Get Easy Video Suite Today!

Video Marketing is the Perfect Storm

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Help with Your Video Marketing Strategy

 No Responses »
May 072013
 

Video Marketing Rises in Popularity: Do You Have a Strategy?

video marketing strategy New Horizon 123 Online videos have become more accessible and are starting to become expected by your website visitors. As a business owner, you really want to give your prospective clients what they are looking for, make their user-experience easier, make your brand stand-out, be memorable, and increase your leads to sales conversions. Make your product or service offerings clear, creative, and easy-to-understand in the 3 seconds you have of your target’s attention before they are moving onto the next site.

It always helps to put yourself in the shoes of your prospects. If you are looking for a product or service, come across two sites with the same offerings – all other things being equal – would you spend more time on the website that had a compelling video right on the home page that quickly and concisely answers your questions or one that has no video and a lot of text to read through in order to determine if that site’s offering fulfills your needs?

Do You Have A Video Strategy?

So now you have realized that you need to use a video to make your website visitor quickly “get” what you are about. You also know that the more compelling and engaging your video is, the more likely they will be to stay and watch the video. Now that you know where you want to be, how do you get “there”? Jumping in without knowing exactly where you are going is likely to get you “lost”.

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Teaser Video vs Video Tutorial: What is Your Video Marketing Goal?

 No Responses »
May 032013
 

What is Your Goal?

video marketing strategy
Video Marketing just like any other marketing requires a strategy. Creating a video alone is not enough. What are you going to do with the video? Before you start your video you need to know what your goal is. Not everyone will have the same goals and/or strategies.

This post is a result of my recent experience working with someone whose goal for a video was not the same as mine, hence the reminder to myself to start at step one!

Make sure your goals and your client’s are in alignment!

Below are the strategies I use when creating videos as “teasers”. They might not work for everyone but for the most part, I have had success with this strategy. Hopefully, you will find it helpful. :)

Engage the Audience

If you don’t grab the views attention in the first few seconds, you will lose them and the remainder of your video content will not be seen. This is my favorite area as it allows me to be creative. Everyone has different tastes as far as images and music and you need to be certain that your client’s preferences are met if you are making a video for a client. Hence my video order form where I specifically ask the client to specify their preferences. For my own videos, I like to use fun, sometimes silly, definitely memorable, and very creative images, animations, and music. I realize that not everyone has the same tastes as I do and you can’t please everyone all the time. I was actually recently surprised to hear that a recent client loved what I refer to as the “Pillsbury dough boy guys” – you never know until you ask.

Provide an Outline

The video should summarize your content and basically be an outline of where your viewer can find “more” information. If you provide ALL the details and your video is totally comprehensive, you have now given a tutorial rather than a “teaser”/introduction video. Of course, a tutorial is also a video and if this is your goal – then you need to create a tutorial. Here is an example of a video I did according to this strategy: The 16th Way to Leverage Your Linkedin Account: The Behance Network. Here is the tutorial I created for the same topic: How to Use The 16th Way to Leverage Your Linkedin Account. See, you can have more than one strategy but you need to know which strategy you are following BEFORE you create yours or a client video.

Establish Yourself as a Thought Leader

This is key! If you don’t let your target know that you are the source of valuable information, they won’t know where to go when they need or want more information.

People like to do business with people they know and trust. Use your videos to help your target market “know” you and trust that you are your industry’s expert. How do you do that? Continue to provide them with information they want/need so that YOU or YOUR business is where they will go when they need or want to make a purchase. This is also a great way to up-sell an existing client – make yourself the “source” for value.

Continuously Provide Value

A cute or entertaining video is fine and if your goal is ONLY to entertain – then you have achieved that goal. However, if your goal is to establish yourself as a thought-leader, you need to be sure your video has valuable content. Have you ever watched a video or read an article that looks as though you are going to learn something from it and then when you are done you realize you learned nothing? Don’t tell your audience in your title or description that they will learn something and then not provide that content. Deliver on what you promise and continue to provide value!

Make Them Want to Hear More

If you give away ALL the information in your video, what is left for the viewer to do? If you are providing a tutorial, then yes, do provide all the information or you will not be delivering what you promise. However, if your goal (there is that “word” again) is to help establish you as a thought leader, create an awareness about a product or service, let people know where they should go for more information, have them watch a full tutorial, or make a purchase, then don’t give away the store in this video. If you want them to do more but include EVERYTHING in this video, guess what? They have no reason to look any further! TELL them what their next step is so that if they choose to, they can take that step. Here is an example of a “Teaser Video”: 15 Ways to Develop Your Linkedin Account to Generate Sale. The goal of this video was to get the viewer to the FULL tutorial presentation. This is the call to action at the end of this video – it leads directly to the full presentation. See the difference between what I am calling a “Teaser” video and a tutorial? There are many different possible goals/strategies for a video – just be sure you know before you start, what your goal is.

Call to Action

What do you want the viewer to do after watching your video? If you don’t know exactly what that is, neither will they.

Do You Have a Video Marketing Strategy?

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What is an Automated Marketing System And Why Do You Need One?

 5 Responses »
Mar 282013
 

An Automated Marketing System is a Coordinated, Ordered Plan or Set of Procedures…

Your Own Marketing System

…Formulated to help you market your business.

Why Do You Need an Automated Marketing System?

So you don’t have to do everything by yourself.

How Do You Decide Which Marketing System to Choose?

Do You Choose The One That MOST People Use or That Has The Most Promoters? That Depends! Is It The BEST Option? That Depends! Are You Just A Follower? Or Do You Evaluate What is RIGHT For YOU?

Is There A One-Size Fits ALL System?

That Depends! Is the System flexible, automated, customizable, appropriate for different niche markets, and appropriate for you niche?

What Makes A GREAT Marketing System?

One that IS flexible, customizable, automated, appropriate for different niches, and appropriate for your niche.

What FEATURES Should Be Included?

For starters, all the tools you need to succeed in ONE system.

What Else Should be Included?

Effective Sales Funnels Resulting in MORE Sales. Without Effective Sales Funnels Your Prospects WON’T Buy!

What Makes Up A Sales Funnel?

Starts With A Lead Capture Page That Sends Out An Autoresponder automatically,

While Redirecting to a Sales Page After A Prospect Opts-In. The Sales Page Has The Call-to-Action. OR If You Are In a Network Marketing Company, Can Be Redirected To A Company Replicated Website. Remember What We Said About “For Different Niche Markets”?

Your System SHOULD Have:

  • Done FOR You Pages. BOTH Lead Capture & Sales Pages
  • You Should Also Be Able To Create Your Own either from a template or from scratch for advanced users
  • Ability To Create UNLIMITED Lead Capture Pages
  • Ability To Create UNLIMITED Sales Pages
  • Ability To Create UNLIMITED Auto-responder Campaigns
  • Ability to Send Out 30,000/Emails/Month For the SAME low monthly cost
  • UNLIMITED Hosted Sub-domains.
  • Ways To Communicate More Effectively:
    • Viral Video Library
    • Audio & Video Postcard Library
    • Viral Electronic e-Cards
    • Text Notifications for Immediate Follow-Up
    • Voice Recording & Communication System
  • Unique Ways To Capture Information:
    • Floating Lead Capture Forms With Floating Capture Form Library
    • Simulated Floating Lead Capture Forms For Even More Impact
    • Animated Video Library to grab viewer’s attention
  • Promotional Tools Like text links, Twitter and Facebook posts, SEO, safelists, PR, and video marketing
  • Lead Vendors & Signature Files
  • Banner Advertising, & More
  • Offline Promotional Tools Like QR Code Generator
  • The Ability To Manage Your Contacts with a Powerful Contact Manager
  • The Ability To Track Your Ads
  • The Ability To Get It FREE
  • Access to Training & Support

Does YOUR System Have ALL This?

Does “Theirs”?

Ours DOES!

Welcome To The Missing Piece

Welcome to Your Own Marketing System

Learn More TODAY!

Your Own Marketing System From Priceless Possibilities

 

Benefits of Video Marketing For Local Business

 6 Responses »
Mar 272013
 

Are You Including Video Marketing in Your Local Business Marketing Mix?

VloggingOver 3 billion videos are viewed on YouTube every single day. Consumers who view an online video are 85% more likely to make a product purchase (source: internetretailer). What are you waiting for?

Benefits of Video Marketing

• It’s Inexpensive: Creating your video doesn’t require any fancy equipment and many of us already have what we need to get started. Getting your video online is free through many services or costs very little to host on your own website.

• It’s Targeted: In the “olden days”, the only place you could really get your video seen by thousands, or even millions, was by advertising on TV which can be VERY expensive. In addition, inevitably you are paying to have your commercial shown to people who aren’t likely to ever become your customers.

With video marketing, you can laser target your videos to reach a specific audience and market to that audience, so that your message gets in front of the right people. And luckily, even though people outside your market may view your videos, it doesn’t have to cost you a penny to have them see it.

• It’s Trackable: Online marketing is much easier to track than traditional media venues with the availability of detailed analytics and tracking,  from how many times your videos are viewed, to how many people ordered your product or service because of a video, you have these statistics at your fingertips 24 hours per day, 7 days per week.

• Visibility in Local Search: One important thing to realize that is that today’s customer is Internet and tech savvy. Just because they’re in your local area it doesn’t mean they know how to find you. People no longer look in the Yellow pages when searching for something – they “Google” it. They’re searching online, looking for reviews and recommendations before they visit your store or office.

If they can’t find you online, then they aren’t going to walk through your door. Video helps you get in front of a local audience that is already looking for a business like yours.

• Increases Website Traffic: Video marketing can be a great source of extra traffic to your website. No, you’re probably not going to see millions of visitors every day and you may not become a YouTube sensation, but you can certainly grow your targeted traffic and turn many of those visitors into paying customers and clients.

• Keep Visitors on Your Site Longer: Having a video on your website increases the length a visitor stays on your website, especially if your video is engaging and compelling.

• Establish Yourself as an Expert: People want to do business with people who know what they’re doing. Online video provides you with the opportunity to show that you’re knowledgeable in your area of expertise.

Whether you’re a cosmetic dentist demonstrating a certain procedure or a lawyer advising fathers on how to get fair access to their children, informative videos show you to be a professional that potential customers can turn to.

• Increased Credibility: Not only do people look for businesses that know what they’re doing, they want to feel like they can trust them and that, in some way, they know them. Video helps create a more meaningful connection to viewers to a much greater extent than text or images alone.

• Increase Loyalty from Existing Customers: As a business owner, you already know that it’s easier to get an existing customer to buy from you again than it is to acquire a new customer. Our regulars are our bread and butter. There’s no doubt about that. Of course, it’s important to keep growing your clientele, but it’s crucial that you stay in the mind of customers who have purchased from you before. Video is a great way to do that.

Whether it’s providing helpful how-to information or sending a video message of thanks, there is so much potential to tap into with your video camera.

Need Some Help With Your Local Business Video Marketing?

We have options starting as low as $45. Get more details HERE!

Local Niche Market Videos New Horizons 123

 

The Secret to Creating Cool Videos for Your Video Marketing

 1 Response »
Feb 282013
 

What is This Secret That Will Blow Your Video Marketing Off the Rooftops?

Explode Your Video Marketing Presenter Media – PERIOD!

If you are doing ANYTHING online, be it blogging, video marketing, using images for your links on Facebook and other social media sites – WHATEVER it is – if you do NOT have a subscription to Presenter Media, you are missing out on a GOLDMINE!

With your yearly subscription at a ridiculously lost cost of $59.95 USD, Look at what you get:

PowerPoint Templates

  • Animated
  • Business and Finance
  • Education
  • Holidays and Events
  • Religious
  • Science and Technology
  • Wildlife and Nature
  • WideScreen

PowerPoint Animations

  • 3D Figures
  • Business and Finance
  • Custom Text
  • Education and School
  • Holiday Seasonal Events
  • Home and Lifestyle
  • Sports and Games
  • Symbols and Signs

Presentation Clipart

  • 3D Figures
  • Business and Finance
  • Custom Text
  • Education and School
  • Holiday Seasonal Events
  • Home and Lifestyle
  • Medical and Health
  • Science and Technology
  • Signs and Symbols
  • Sports and Recreation
  • Wildlife and Nature

Video Backgrounds

  • Custom Text
  • HD Video Backgrounds

Examples of What YOU Can Do With Presenter Media

Presenter Media is a MUST For Anyone Using the Internet to Marketing Their Business!

Think about it. For the cost of one night out on the town or less, you can get a yearly subscription to the most powerful tools you will find at this low price by subscribing to Presenter Media.

What Are You Waiting For?Hurry Up Get Presenter Media

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Make Your Own Video Intro in Less Than Two Minutes

 8 Responses »
Dec 262012
 

Custom-Brand Your Business With a Video Intro

I am sure you have heard of the acronym K-I-S-S, right? Well, it doesn’t get any simpler than this! Now you can create your own custom-branded video intros or video trailers easily and quickly.

Add a Level of Professionalism to Your Videos

It is all about branding. You want your audience to recognize your brand instantly and also want your video to stand out from the rest.

Make Your Own Custom Branded Video Logo Easily

Tools You Need

If you are doing anything online that uses images, videos, Powerpoints, etc, and you haven’t heard of Presenter Media, you are doing yourself a HUGE disservice! Their inventory of clipart, presentation templates, animated gifs, video backgrounds, and now CUSTOM-video backgrounds is second-to-none! For only $59/year, you will be able to add a level of professionalism to your online marketing at a cost that can’t be beat. Check it out for yourself and see what I mean: Presenter Media.

You will also need PowerPoint as the custom-branded videos open up in PowerPoint. Be sure to check out the tutorial on how to convert your custom-branded video intro – it is really easy. if you already have PowerPoint 2010 – it is too easy. You simply “save as” a WMV file and voila, you have a video. If you have an earlier version of PowerPoint, you can check out Make the Switch to PowerPoint 2010 and see what your options are in upgrading. Don’t run out and BUY PowerPoint 2010 (like I did LOL) without checking out the upgrade options first! :)

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Calls to Action: If You Don’t TELL Them – They Won’t!

 11 Responses »
Dec 042012
 

What Are Calls to Action?

It is your telling your customers and prospective customers EXACTLY what you want them to do – period.

  • Buy Now!
  • Order Now!
  • Download FREE ebook!
  • Enter Our Contest!
  • Subscribe to Our Newsletter!
  • Take Our Survey!
  • Share my Video!
  • Please Re-Tweet!
  • And More!

Without a call to action, your content is just that – content! It might provide value, but the end result of all your marketing efforts is to MAKE A SALE, right? Your sales process might be several steps that lead up to the ultimate “Buy Now” or you might go right for the juggler and make your first call to action “Buy Now”!. Whatever it is that you want the viewer of your content to do – make sure you TELL THEM! If you don’t – it is pretty much guaranteed that they WON’T!

8 Tips for Effective Calls to Action

Want To Deliver Your Marketing Message in Video?

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Why Animated Videos Will Get You More Attention

 3 Responses »
Nov 122012
 

From “Blah” to “Wow”

Using Video Animations is a great way to entertain and inform your target market; they also help boost your conversion rate and increase sales. Animated videos are a cost-effective and efficient way to advertise your business in unique and creative ways. Remember, you only have about 3 seconds to capture and grab your viewer’s attention so it is important to use that incredibly small amount of time wisely!

The Power of Video & Customized Animations to Promote Your Brand

Everyone is overwhelmed with too much to do and not enough time to do it. We are all also inundated by so much advertising that most of what we hear falls on deaf ears. Rather than read about something we are interested in, most people would prefer to watch the same information. When given the choice between a human voice and something stimulating and eye-catching – the latter will win hands-down! Human beings like to be entertained. What better way to get what you want (more sales) by giving them what they want (entertainment)? Using entertaining video animations will increase the length of time people will listen to your message and increase the chances that you will get a sale either at that point in time, or later on when the potential buyer is ready to make a purchase, because “they” will remember “you”.

Consider this scenario. You have a somewhat complicated product to sell. You create a detailed PowerPoint presentation outlining the features and benefits of your product. Let’s even say that you get traffic to that presentation. Chances are the person who starts to watch your presentation is a potential customer or why else would they be on your site where the presentation is being housed? Now let’s consider that you have at least a few competitors. Your potential customer clicks “start” and immediately hears a human voice simply talking; their mind starts to wander and you have lost their attention. When they remember what they were looking for and at, they are already off to another site – probably your competitor’s site, to find something engaging enough to hold their attention so that they will “hear” the features and benefits of the product they are looking for. However, if you add some Pizzaz to your presentation, you will grab their attention and they will hang out longer to hear what you have to say.

If you grab people’s attention with engaging content, they are more likely to hang around longer JUST because it is creative, different, and memorable! Therefore, it is more likely that they will “listen” to your message. Your video can grab their attention visually at first – sometimes something a little out-of-the-box will do the trick. Now that you have their attention, if you use music, you are now engaging another one of their senses; the more senses your message engages, the more memorable your message. Voices alone can turn to Charlie Brown’s “whah whah whah whah” (unless the speaker is extremely engaging!).

A very large percentage of people prefer to receive information visually, so adding images, graphs, and cartoons to your video, will increase the likelihood that they will “listen to” and “hear” your message. In addition, visuals help store information in long-term memory better than text.

Music evokes emotions in people and has a powerful impact on the brain. Because purchase decisions are based on emotion (“What’s in it for me”?), music in your videos will enhance their ability to evoke an emotion in the viewer which is more likely to lead to a sale.

Let’s face it, learning can be boring. However, if you enhance your lesson or marketing message with creativity and entertainment, “they” are more likely to listen. If your videos are animated and there is a lot of action, this will also hold someone’s attention more than either text alone or a standard talking-head video.

Laughter is the world’s best medicine and a quick way to long-term memory. If you use humor in your videos, as long as it is appropriate and relevant, they are more likely to be remembered.

Have you used video animations in your marketing? May I strongly suggest you take a look at Presentermedia. They offer an incredible amount of valuable animated images, videos, and PowerPoint Presentations at an incredibly low annual cost that will truly knock your socks off! Check it out!

Download Unlimited PowerPoint templates

We Can Help You!

Do you have a marketing message, business profile, blog post or article, product demonstration, product features and benefits, or any other messaging you would like to see in an animated video, contact us today!

Learn More About How to Use Video and The Internet To Increase Sales!

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