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Social Media is the Marketing Tool that will Make or Break Your Business

You Have To Be In The Game To Play If you are not using social media as part of the marketing strategy for your business, then the only thing you are accomplishing is losing business to your competitors. Your competitors are using social media to attract new clients and communicate with existing one...


Facebook Song!

Your Life on Facebook Incredibly clever and cool video about Facebook. Enjoy!...


Social Media Marketing is a Waste of Time for Professional Services Firms

Social media is an area of business that is wrought with conflicting opinions. Some say that it is an essential marketing strategy for all businesses. Some say it is a total waste of time and not right for their industry. And then there are those who have the right idea – the answer lies somew...


The Proof is in the Pudding

Social networking works. Period! If you participate in social networking groups you will benefit in one way or another. If you are engaging with others in your industry, networking sites like Linkedin are a great source of idea sharing and learning. Connections you make might not always immediately ...


To Automate or Not – That is the Question

When it comes to social media automation, there are many automating options to choose from. How do you decide which ones are the best for you to use? Is saving time your goal? Are you saving time at the expense of the quality of the relationships you are trying to develop in the social media [&helli...


Examples of How Internet Marketing and Social Media has Helped Many Small Businesses

I have been asked many times if there are any true examples of how the Internet and Social Media Marketing can help small businesses increase their bottom line. Are you familiar with SCORE?  “SCORE is the premier source for small business advice and counseling in America. SCORE is a nonprofit...


What is the Best way to Tweet?

I don’t think there is one answer to this question. If you are looking for as many followers as you can get, then your tweeting behavior will be different than someone who is more interested in following and being followed by only those who add value to their business purpose and brand. What k...


Social Networking: Don’t Forget What Your Ultimate Goal is!

There are TONS of social networking sites on the web – so many that it can make one's head spin trying to keep up with them all. After being on each one for a bit, you can see which ones are the best fit for your specific needs and focus your attentions on those that add the [&he...


Effectively Managing Social Media Marketing

There are TONS of social networking sites on the web that we can choose to participate in and engage with. New ones are popping up daily that it is easy to get lost in the black hole of social media. Creating and following a social marketing plan with goals, objectives and measurement becomes paramo...


What is Your “Personal Brand”?

You ARE Your Brand If you are a small business owner, what you do on the Internet, even from a personal perspective, helps form potential customer’s opinion about your brand. If you are a high school junior or senior who plans to attend college after graduation, your comments and status updates on...


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