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Lost in CyberSpace?

Who Are You and Why Should I Care? Do you know how many businesses, both small and large are marketing their products and services on the web? Do you know how many articles and blog posts are written around the same content in various places on the Internet? Have you even wondered how and why [&hell...


I am “Linkedin” – Now What?

Linkedin is a very powerful professional ONLY networking site. Unlike Facebook which is HUGE having a Google page rank of 10/10 and an Alexa rating of 2, Linkedin doesn't share photos of our children, latest vacations and what we had for breakfast with our professional connections. To me, this i...


Don’t Underestimate the Power of Relationships Revisited

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My Journey Back from China

A few days ago I noticed that my Feedburner feed was not updating so I began the long, confusing journey to find out why and fix it. Easier said than done. On my journey, I discovered from the Troubleshooting option at Feedburner.com that there was a problem with my original feed at Feedburner that ...


Small Business Marketing – Pay Attention!

With so many things to do on the web these days and so many social sites to participate in – it is easy to loose track of what you are doing and where.    Why LinkedIn Groups Managers need to pay attention to their groups illustrates the importance of paying attention particular...


Blogging: Why Aren’t They Playing in My Sandbox?

We have all heard the hoopla around the value of writing a blog for our business. Blogs create a focal point in a community of potential customers, provide a hub for social networking, invite participation and interaction, build relationships, help increase SEO, boost traffic to your blog site (and ...


Stop Whining and Start Doing!

Charisse Louis in her post Slap yourself in the face and get ready for tomorrow’s work! pulls no punches relaying her message about social media marketing. Her writing style is refreshing and accomplishes its purpose of standing out in the crowds of limitless postings on th...


Back to the Land of the Living

I just came back to the land of the living after spending 48 hours straight – literally – trying to get a professional-looking, fully-functioning questionnaire on my website. I wasn't happy with the template form I was using so I made the conscious decision to change it.  Little...


A Look at Your Site From Your Viewer’s Eyes

There is a common theme running through all effective marketing – that is perception vs reality. It applies to your branding (the message you are trying to relay vs the perception of the message), your client's needs (what they really want vs what you think they want) and your website (how...

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“It Takes a Lifetime to Build a Reputation and Only 15 Minutes to Destroy it.”- Warren Buffett

How important is your reputation to you? As a small business owner, it should be extremely important. We tend to forget that anything and everything we “say” on the Internet is searchable. With the advent of all the social media marketing tracking tools and the new social media search e...


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