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Building Rapport: Who Are You & Why Should I Care?

Building Rapport With Your Target Market First of all, what is “rapport”? It is the “connection”, the “understanding”, the “camaraderie” between two people. It is what bonds us as human beings to one another. Rapport is when two people feel that they h...


Tips to Help You Manage Your Online Reputation

Your Online Reputation! It is ALL About YOU! Monitor your Buzz Using either Google Alerts, or a professional service, monitor your name, your business name, various keywords and variations on each so that you can catch both the good and bad said about you. Promote the good, and answer to, if needed,...


Who Has a Longer Memory – an Elephant or the Internet?

Did You Know that Elephants are More Intelligent than Humans? Yup, that is what the scientists tell us. The elephant brain is denser than the human’s, and the temporal lobes, associated with memory, are more developed than in humans. Elephant’s lobes also have more foldings, so that they...


How to Improve Your Customer Service – A Novel Idea

How to Improve Your Customer Service – A Novel Idea
 

Talk to Your Customers Seems simple enough doesn’t it? Yet how many small business owners don’t actually speak with their customers directly? How many have either an automated response system in place to address problems/issues, or have a staff member get in touch with a disgruntled cust...


Did You Make Someone Feel Special Today?

Do You Appreciate Your Customers? How Do They Know That? I am always touting the benefits of customer satisfaction/service, reputation management, and relationship building because I truly believe in their importance in business and life in general. We live in a crazy world today with most mark...


Social Media Marketing is a Waste of Time for Professional Services Firms

Social media is an area of business that is wrought with conflicting opinions. Some say that it is an essential marketing strategy for all businesses. Some say it is a total waste of time and not right for their industry. And then there are those who have the right idea – the answer lies somew...


Don’t Underestimate the Power of Relationships Revisited

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Don’t Underestimate the Value of Relationships

Don’t Underestimate the Value of Relationships
 

The Power of Relationships in Business As consumers we are continually bombarded by ads, emails, mailers, and phone calls about the latest and greatest. How do we decide which ones to pay attention to and which ones to ignore? In the same vein, how can the small business owner expect his/her marketi...


Keeping up with the Social Media Revolution

Unless you have been living in a cave, you have heard of social networking sites like Facebook, Twitter, and LinkedIn. But have you realized how strong the impact these sites and others are having on the marketing, advertising, PR and communications functions of your small business? Marketing has be...


How to React to Nasty Comments on Social Sites

People come in all different sizes and shapes. They also come with different levels of maturity, professionalism and tact. As a matter of fact, some people have NO tact, are totally unprofessional and have no problem broadcasting their character on the social web. So what do you do when you meet up ...


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