Video Marketing: Maximizing ONLINE Tools For The OFFLINE Local Business Community

 Comments Off
May 272013
 

Local Business Video Marketing Solutions

local business video marketing

Why Video?

  • People LOVE Watching Video!
  • Video Delivers Your Message While Engaging Your Audience.
  • Video Delivers Content on ALL Platforms.
  • Video is Easy to Share & People DO!
  • Video is Easy to Share on Facebook.
  • Video Sells Products & Services.
  • Video Adds Magic to Your Message.
  • Promote YOUR Message With Video to be seen, be heard, be known, be trusted, and get more sales.

How Can A Small Business Owner Start Using Video?

Before embarking on any video marketing plan, you need to decide what message you want to convey via video. Do you want to greet your website visitors when they arrive at your web page? This is a great place to start. A short video about what your business offers can serve as your virtual business card. This is called a business profile video. You have many options available to you from literally turning on your video camera and speaking your message to your target market to creating something different and memorable that will grab your audience’s attention. A combination of both is a really good idea as I have suggested to many clients. The traditional “talking head” video serves the purpose of letting your potential clients/customers get to “know” you. This is really important because people like to do business with people they know, like, and trust. However, unless you are a professional actor or speaker, your audience might not stay engaged long enough to receive your full message. This is where the magic of video comes into play. Using creative, unique, and memorable methods to deliver your business message will hold people’s attention longer and increase the chances of them hanging around long enough to hear and see your entire marketing message.

Solutions For Local Business Owners On A Limited Budget

Check Out Our DIY (do it yourself) Resources  (Click on Image)

DIY Video Marketing

Let Us Help You

Local Business Video Marketing

We Have Three Options For You:

  • Generic Niche Market Videos
  • Branded Niche Market Videos
  • Customized Videos Done For You

Head on over to New Horizons 123 Local Niche Market Videos and take a look at how we can help you with your video marketing at a rate you can afford.

click here

video-magician.png

Name:
Email Address:

Help with Your Video Marketing Strategy

 2 Responses »
May 072013
 

Video Marketing Rises in Popularity: Do You Have a Strategy?

video marketing strategy New Horizon 123 Online videos have become more accessible and are starting to become expected by your website visitors. As a business owner, you really want to give your prospective clients what they are looking for, make their user-experience easier, make your brand stand-out, be memorable, and increase your leads to sales conversions. Make your product or service offerings clear, creative, and easy-to-understand in the 3 seconds you have of your target’s attention before they are moving onto the next site.

It always helps to put yourself in the shoes of your prospects. If you are looking for a product or service, come across two sites with the same offerings – all other things being equal – would you spend more time on the website that had a compelling video right on the home page that quickly and concisely answers your questions or one that has no video and a lot of text to read through in order to determine if that site’s offering fulfills your needs?

Do You Have A Video Strategy?

So now you have realized that you need to use a video to make your website visitor quickly “get” what you are about. You also know that the more compelling and engaging your video is, the more likely they will be to stay and watch the video. Now that you know where you want to be, how do you get “there”? Jumping in without knowing exactly where you are going is likely to get you “lost”.

Name:
Email Address:

 

 

Teaser Video vs Video Tutorial: What is Your Video Marketing Goal?

 No Responses »
May 032013
 

What is Your Goal?

video marketing strategy
Video Marketing just like any other marketing requires a strategy. Creating a video alone is not enough. What are you going to do with the video? Before you start your video you need to know what your goal is. Not everyone will have the same goals and/or strategies.

This post is a result of my recent experience working with someone whose goal for a video was not the same as mine, hence the reminder to myself to start at step one!

Make sure your goals and your client’s are in alignment!

Below are the strategies I use when creating videos as “teasers”. They might not work for everyone but for the most part, I have had success with this strategy. Hopefully, you will find it helpful. :)

Engage the Audience

If you don’t grab the views attention in the first few seconds, you will lose them and the remainder of your video content will not be seen. This is my favorite area as it allows me to be creative. Everyone has different tastes as far as images and music and you need to be certain that your client’s preferences are met if you are making a video for a client. Hence my video order form where I specifically ask the client to specify their preferences. For my own videos, I like to use fun, sometimes silly, definitely memorable, and very creative images, animations, and music. I realize that not everyone has the same tastes as I do and you can’t please everyone all the time. I was actually recently surprised to hear that a recent client loved what I refer to as the “Pillsbury dough boy guys” – you never know until you ask.

Provide an Outline

The video should summarize your content and basically be an outline of where your viewer can find “more” information. If you provide ALL the details and your video is totally comprehensive, you have now given a tutorial rather than a “teaser”/introduction video. Of course, a tutorial is also a video and if this is your goal – then you need to create a tutorial. Here is an example of a video I did according to this strategy: The 16th Way to Leverage Your Linkedin Account: The Behance Network. Here is the tutorial I created for the same topic: How to Use The 16th Way to Leverage Your Linkedin Account. See, you can have more than one strategy but you need to know which strategy you are following BEFORE you create yours or a client video.

Establish Yourself as a Thought Leader

This is key! If you don’t let your target know that you are the source of valuable information, they won’t know where to go when they need or want more information.

People like to do business with people they know and trust. Use your videos to help your target market “know” you and trust that you are your industry’s expert. How do you do that? Continue to provide them with information they want/need so that YOU or YOUR business is where they will go when they need or want to make a purchase. This is also a great way to up-sell an existing client – make yourself the “source” for value.

Continuously Provide Value

A cute or entertaining video is fine and if your goal is ONLY to entertain – then you have achieved that goal. However, if your goal is to establish yourself as a thought-leader, you need to be sure your video has valuable content. Have you ever watched a video or read an article that looks as though you are going to learn something from it and then when you are done you realize you learned nothing? Don’t tell your audience in your title or description that they will learn something and then not provide that content. Deliver on what you promise and continue to provide value!

Make Them Want to Hear More

If you give away ALL the information in your video, what is left for the viewer to do? If you are providing a tutorial, then yes, do provide all the information or you will not be delivering what you promise. However, if your goal (there is that “word” again) is to help establish you as a thought leader, create an awareness about a product or service, let people know where they should go for more information, have them watch a full tutorial, or make a purchase, then don’t give away the store in this video. If you want them to do more but include EVERYTHING in this video, guess what? They have no reason to look any further! TELL them what their next step is so that if they choose to, they can take that step. Here is an example of a “Teaser Video”: 15 Ways to Develop Your Linkedin Account to Generate Sale. The goal of this video was to get the viewer to the FULL tutorial presentation. This is the call to action at the end of this video – it leads directly to the full presentation. See the difference between what I am calling a “Teaser” video and a tutorial? There are many different possible goals/strategies for a video – just be sure you know before you start, what your goal is.

Call to Action

What do you want the viewer to do after watching your video? If you don’t know exactly what that is, neither will they.

Do You Have a Video Marketing Strategy?

Name:
Email Address:

Benefits of Video Marketing For Local Business

 6 Responses »
Mar 272013
 

Are You Including Video Marketing in Your Local Business Marketing Mix?

VloggingOver 3 billion videos are viewed on YouTube every single day. Consumers who view an online video are 85% more likely to make a product purchase (source: internetretailer). What are you waiting for?

Benefits of Video Marketing

• It’s Inexpensive: Creating your video doesn’t require any fancy equipment and many of us already have what we need to get started. Getting your video online is free through many services or costs very little to host on your own website.

• It’s Targeted: In the “olden days”, the only place you could really get your video seen by thousands, or even millions, was by advertising on TV which can be VERY expensive. In addition, inevitably you are paying to have your commercial shown to people who aren’t likely to ever become your customers.

With video marketing, you can laser target your videos to reach a specific audience and market to that audience, so that your message gets in front of the right people. And luckily, even though people outside your market may view your videos, it doesn’t have to cost you a penny to have them see it.

• It’s Trackable: Online marketing is much easier to track than traditional media venues with the availability of detailed analytics and tracking,  from how many times your videos are viewed, to how many people ordered your product or service because of a video, you have these statistics at your fingertips 24 hours per day, 7 days per week.

• Visibility in Local Search: One important thing to realize that is that today’s customer is Internet and tech savvy. Just because they’re in your local area it doesn’t mean they know how to find you. People no longer look in the Yellow pages when searching for something – they “Google” it. They’re searching online, looking for reviews and recommendations before they visit your store or office.

If they can’t find you online, then they aren’t going to walk through your door. Video helps you get in front of a local audience that is already looking for a business like yours.

• Increases Website Traffic: Video marketing can be a great source of extra traffic to your website. No, you’re probably not going to see millions of visitors every day and you may not become a YouTube sensation, but you can certainly grow your targeted traffic and turn many of those visitors into paying customers and clients.

• Keep Visitors on Your Site Longer: Having a video on your website increases the length a visitor stays on your website, especially if your video is engaging and compelling.

• Establish Yourself as an Expert: People want to do business with people who know what they’re doing. Online video provides you with the opportunity to show that you’re knowledgeable in your area of expertise.

Whether you’re a cosmetic dentist demonstrating a certain procedure or a lawyer advising fathers on how to get fair access to their children, informative videos show you to be a professional that potential customers can turn to.

• Increased Credibility: Not only do people look for businesses that know what they’re doing, they want to feel like they can trust them and that, in some way, they know them. Video helps create a more meaningful connection to viewers to a much greater extent than text or images alone.

• Increase Loyalty from Existing Customers: As a business owner, you already know that it’s easier to get an existing customer to buy from you again than it is to acquire a new customer. Our regulars are our bread and butter. There’s no doubt about that. Of course, it’s important to keep growing your clientele, but it’s crucial that you stay in the mind of customers who have purchased from you before. Video is a great way to do that.

Whether it’s providing helpful how-to information or sending a video message of thanks, there is so much potential to tap into with your video camera.

Need Some Help With Your Local Business Video Marketing?

We have options starting as low as $45. Get more details HERE!

Local Niche Market Videos New Horizons 123

 

Calls to Action: If You Don’t TELL Them – They Won’t!

 11 Responses »
Dec 042012
 

What Are Calls to Action?

It is your telling your customers and prospective customers EXACTLY what you want them to do – period.

  • Buy Now!
  • Order Now!
  • Download FREE ebook!
  • Enter Our Contest!
  • Subscribe to Our Newsletter!
  • Take Our Survey!
  • Share my Video!
  • Please Re-Tweet!
  • And More!

Without a call to action, your content is just that – content! It might provide value, but the end result of all your marketing efforts is to MAKE A SALE, right? Your sales process might be several steps that lead up to the ultimate “Buy Now” or you might go right for the juggler and make your first call to action “Buy Now”!. Whatever it is that you want the viewer of your content to do – make sure you TELL THEM! If you don’t – it is pretty much guaranteed that they WON’T!

8 Tips for Effective Calls to Action

Want To Deliver Your Marketing Message in Video?

ORDER YOUR VIDEO TODAY

Getting Your Marketing Message to Consumers via Video

 8 Responses »
Oct 212012
 

Video Marketing is for Everyone

DELIVERING VIDEOWhether you’re a Doctor, Lawyer or you’re a beauty salon owner using video is a great way to deliver your marketing message to consumers. But, how do you get your marketing message to consumers and potential clients?  Using multimedia is very effective as a form of marketing both on and off the Internet. If you make a professional video that catches the attention of the viewer you can use your words, and the scene to tell a storythat gets results. But – only if you get the video to your target market.

There are many ways to get your marketing message to consumers when you use video. You can use your blog as the delivery method, plus YouTube and social media. But, you can also use your video as a local commercial on your local Television Station. The types of videos created for you by a professional service provider, or yourself, can be very well done with simple technology that anyone can have in their home office.

Research is consistently showing that approximately 80 percent of online searches for information result in a local offline purchase. (Pew Research) Further research shows that audiences respond well to video on the net. You can send video via email auto-responder, via pay-per-view webinars, group conferencing, branded video services and free services such as YouTube. To be honest, your video doesn’t even have to be perfect to be effective. Of course, it always depends on your market but if you’ve studied your market well, you will know exactly what they need and want.

Videos are effective because they engage the audience in a new way. Your potential client can see your face if you so desire, look into your eyes if you will, and get to know you in a new way. People buy from those they know, like and trust, and video is the perfect way to deliver a message that sparks a trusting feeling from viewers. They feel closer to you, and like they know you more, and they’re more apt to buy from you.

Videos are easy to create today and with just a little technical know-how you can publish them in minutes to the destination of your choice. If you’re not sure exactly what type of content to put on your video, why not look back at your blogs and articles that you’ve created over the years and repurpose some of that content into a video? If you’re super creative you might even end up with a viral video on your hands so take the necessary steps by being prepared for more site visitors, more newsletter signups and more feet in the door of your local business. The marketing methods that work for Internet marketers will work for local businesses as long as you remember who your target market is, speak directly to them, giving them exactly what they need and want.

When you distribute your video content on the Internet, be sure that you include local keywords in the descriptions, and local keywords in the text, as well as the title of your video and all your online marketing materials. By using video to market your local business you’ll be one step ahead of the competition because most local business owners don’t know the information you’re reading here. They do not know yet, the power of online video marketing for your local bricks and mortar business.

Video Marketing Free Gift For You

Learn More About Video Marketing

 

The Power of Video: Add Some Pizzaz to Your PowerPoint Presentations

 4 Responses »
Jun 272012
 

PowerPoint Presentation: PurgEye™ 100 Weld Purge Monitor™

Engage Your Target With Video and Make Your Brand Stand Out

The PurgEye® 100 Weld Purge Monitor: Out With the “Old” – In with the “New”

What Do You Think?

Want to Learn More About Video Marketing?

Name:
Email Address:
Phone:


 

Blog Content + Video = Vlog

 49 Responses »
Nov 162011
 

Do You Vlog?

VloggingWhat is a vlog? It is a blog but in video.

Why Should You Vlog?

Google owns Youtube

Google likes video (There is really no reason to add more… but I will :)

Vlogging is a differentiator

It can be fun, engaging, & creative (Keeps visitors on your website longer)

Some messages are easier to show rather than tell!

Great for visual learners

No worries about proper punctuation and grammar

Improve your SEO

Don’t forget to include a video site-map

Looking For Your Feedback & Opinion About Vlogging! A Mini Market Survey!

Please see and complete form below – thank you!

Here Are Some Examples of Blog Posts Transformed Into Video

Here is the Mini Market Survey!

Vlog?

  •   Yes
      No
  •   Yes
      No
  •   Yes
      No
  •   Yes
      No
  •   Yes
      No
  •   Yes
      No

Have Questions?