networking - Small Business Internet & Video Marketing

The Power of Video + The Power of Networking = Value

Mar 282011

What Happens When People Meet Online and Have The Same Background, Training, & Goals?

They meet online, they network, they exchange ideas/expertise/goals/programs/etc. and the end result is a super-duper awesome training ground and helpful blog called TheWebVideoAcademy.

AND I am lucky enough to have met both Susanna Hess and Bertram Heath Sr. online as well and look forward to networking more with them.

Without further ado, I would like to introduce Susanna Hess and an excerpt from her latest blog about the WebVideoAcademy which offers both a paid membership and free advice via their blog and a perfect addendum to my last blog post about how to produce and use video to promote your brand.

Susanna Hess Is Stepping Up Her Game!

You heard me right, I’m stepping it up!

I’m making a major change, that almost doesn’t even seem like a change. Perhaps a better word would be “improvement”, or even “upgrade”!

As I’m sure you can tell by looking around this blog, I’m very passionate about video.

I love creating videos, editing videos, sharing videos, and even teaching others all I can about video!

I’ve taken it to the next level and would be THRILLED to have you join me.

Although I’ll still post here from time to time, I will primarily be writing and doing videos at a brand new blog.

Read the rest of Susanna's blog here and please join me in wishing both of them luck with their new project.

Online and Offline Networking Etiquette

13 Responses »

Mar 162011

Is There a Right Way and a Wrong Way to Behave While Networking?

Yes! There are certain agreed upon behaviors that are not considered acceptable when networking on and offline. Jumping right in with a sales pitch is frowned upon in both online and offline social networking. Would you go to a wedding or a Bar Mitzvah and try to sell the other guests your blue widgets? No – I wouldn't think so. And if you did, you would more than likely find that others steer clear of you.

If you are part of an online community and all you do is talk about yourself and your product, you will either be tagged as a spammer or in some cases, asked to leave the group. As we all know, there are TONS of social networking sites out there and it becomes our challenge to decide which ones provide the most value for us and which ones we will devote our valuable time to. I have found that some of these networks are akin to large numbers of people standing in a stadium all just shouting out their marketing message, not listening to anyone else, and not engaging in any conversations. Needless-to-say, I do not participate in those groups. Why should I? I don't need to listen to myself speak – I already know what I have to say, right?

Marc Gordon shares his insights with his usual humor in Five Awesome Tips for Networking Success. Click on the image below to watch Marc on the Marketing Tips from New Horiozns 123 Web Show.

Spin Your Social Media Marketing Flywheel

No Responses »

Dec 032009

By Thomas M. Schmitz on December 2, 2009 4:57 PM I’m going to tell you a secret that people in social media marketing and social media optimization don’t like to talk about. Fame begets fame. If you’re a celebrity or popular brand then social media will be particularly easy for you. For those of us who are celebrities only in our own minds, you and I will have to work a bit harder to succeed with all this social media stuff. That’s okay. Social media marketing is eminently doable. You just have to smash a few popular preconceptions then roll-up your sleeves. Social media is not new. Facebook and Twitter opened to public registrations in 2006. StumbleUpon was created in 2001, MySpace in 2003, Digg in 2004. It’s not too late either. People, brands and companies that nobody ever heard of are making names for themselves all the time. Social media marketing and social media optimization are about creating original, compelling and link-bait worthy content and about networking with others. If you can do that you can become an Internet success story. Read full article here.