Oct 032011
 

What Can You Offer Your Target Market That Your Competition Can’t or Doesn’t?

Your Brand

 

What do you know that your competition doesn’t know or that you know better? What value can you offer your target market? Do you have something you can teach them? Remember, people like to do business with people they know and trust. Make sure your target KNOWS you and TRUSTS you so they can SEE your value to them. Utilize video marketing by offering your teachings online. Make your brand stand out!

Extend Your Virtual Handshake and Open Your Virtual Classroom

virtual handshakeHow can you teach online? There are many online platforms that allow you to share your desktop, share your images, deliver Powerpoint presentations, interact with your audience, and build your brand while sharing your knowledge and teaching your target market something they really need or want to know.

To See the MyVideoTalk Broadcaster (aka Teaching) Platform, click on the image below. At that link you will see four product demonstrations. When you click on an image, you will be taken to a screen where you can put your name in the “guest” field and watch the broadcast. MyVideoTalk’s platform also allows you to charge for your content, if you choose to, by the using passwords.

MyVideoTalk Broadcaster

Branding Yourself: What Can You Teach Others?

Mar 232011
 

How Can the Little Guy Stand out on the HUGE World Wide Web?

piggy bank

You guessed it! Video of course! Why video? I have stated this before but it bears repeating:

Online video is the future, the latest trend, and continues to rise in popularity. Key indicators point to corporations embracing online video as an essential marketing tool. In a 2008 Interactive Marketing study, Forrester Research predicted a compound annual growth rate of 72% through the year 2012 – the most robust of all interactive investments. Online video is expected to grow significantly more than search engine marketing, display ads, and email marketing.”

Watch the video below to see someone else’s perspective on the value of video:

But How Can the Small Business Owner Get on Board the Video Bandwagon?

Videos come in all different shapes, sizes, and price ranges. One does not have to be a professional actor/actress or a professional Videographer to be able to use video efficiently and cost-effectively to promote their brand. The easiest way to create a video is to turn on your webcam and speak. Most people today have a webcam built into their computers. There are some simple things you should take into consideration before you turn on your webcam, like lighting, and knowing ahead of time what you are going to say, but in general, it is basically as easy as turning on a switch. Using video in this manner creates a connection with your target market by putting a name, face, and personality behind your brand. People like to do business with people they know – video helps these people “know” you. It you as a small business owner, do nothing else but this type of video marketing, you are way ahead of the game. Think about all the different messages you can send simply by speaking these messages? You can create a welcome message for your website, talk about a new product or service, thank your customers…. the list goes on and on.

There are also other free or low-cost alternatives to creating video for you business. Animotooffers both free and low-cost video production options. There are some limitations with regards to having control over the effects and timings but for most people, this option is more than adequate. I am a little spoiled in being used to having complete control over these functions but I have also used this service when I need a quick video.

You can also create awesome and powerful videos using Microsoft PowerPoint which is what I use to create mine. PowerPoint 2010 has changed my life – literally – with the new “save as wmv” file option. Prior to upgrading to 2010, I was messing around with different low-cost software converters and was never completely satisfied with the results because the timings were always a little off. Upgrading to 2010 for the suggestion) was the best investment I have ever made making it a true pleasure to simply select the “save as wmv” option and know that my timings (that I do spend a considerable amount of time on) will convert exactly as they should.

Remember, it is all about branding and promoting your brand and using video is a means to that end.

Did you know that there are options available to help you make YOUR brand stand out for less than $50/month?  These options are available starting at $14.95/month. You can see samples of the products HERE. Learn MORE about the video marketing tools from MyVideoTalk HERE.

Did you know that Video Killed the Radio Star? Do you want it to kill your small business?


Google LOVES Video!

Jan 162011
 

Emails on Steroids!

MyVideoTalk Video Emails

I would love to take credit for the title of this post but I can’t because it came from a gentleman I am networking with after I sent him a video email. Thanks Warren :) .

Here is another one I can’t take credit for: “I was introduced to video email today. I ”like” it. Watch for my face in an inbox near you”. Thanks to Barbara Cohen.

Why Video Emails?

  • Revolutionize email – the ULTIMATE Personal Touch
  • Your emails look great, you look great, messages get opened, looked at, clicked on and viewed!
  • Simple, Fast to Send – USER-FRIENDLy
  • Send full color ‘snapshots’ of your webpage that show up looking  great – right in the body of the email
  • No 3rd party advertisements  or watermarks
  • Real- time viewer tracking
  • Total custom colors
  • YOUR logo, images, hyperlinks, banners, text

Why Email Marketing?

  • Research shows almost 50% of internet users check their email account MORE than 5 times a day
  • Email = Most effective form of  promotions & marketing on the Internet

What Kinds of Things Can You Do With a Video Email?

(click on the images to view sample) 

Promote a Company

creative promotions video email

Video Email Client Testimonials

video email testimonial

And much more…

Want to See a Sample Video Email For Your Brand? No Problem! Go to: MyVideoTalkisYourVideoTalk, complete the form and voila! You will receive a video email to use however you would like.

MyVideoTalk Video Emails

 

 

 

 

 

 

Dec 072010
 

Talk to Your Customers

Seems simple enough doesn’t it? Yet how many small business owners don’t actually speak with their customers directly? How many have either an automated response system in place to address problems/issues, or have a staff member get in touch with a disgruntled customer?

Put yourself in the shoes of your customers. What would have a greater impact on your perception of a company – an automated email response or a direct message from the business owner showing concern for not only addressing your problem/issue, but offering a suggested resolution? 

The business world today is one of competition levels beyond anywhere they have ever been and so many industries are completely saturated. Everyone is trying to sell us on the latest, the greatest, and the best “whatever”. Everyone’s product or service is THE only one you should purchase. What happens to a population of people who are bombarded daily with SO many marketing messages resulting in serious information overload?

They stop listening!

deaf earsMost marketing messages are not even being heard because they are falling on deaf ears! 

What can you do to prevent your brand’s message from disappearing in the black hole of messaging?

Start by paying attention to the customers you already have. Did you know that it costs 5 times as much to acquire a new customer than either upsell or get repeat business from a current one? You need to pay careful attention to your customer service status to ensure that your customers are happy, that they become repeat customers, and that they refer your brand to others. This is part of your reputation management. Keep them happy and they will come back again.

You need to be a little different, a lot more compelling, and need to have an edge over your competitors. How can you do that?

You have to start by thinking outside of the box. Thinks of ways to make YOUR brand message and YOUR customer service stand out.

I have written before about video emails and how they can really increase your brand messaging power, but recently came across another use for video emails that I hadn’t thought of.

Consider the following scenario:

You, as a customer, are having a problem/issue with a company you are dealing with. How impressed would you be to receive a PERSONAL response/apology/problem resolution from the owner of the company in your email inbox? I had one of those “Aha” moments when I saw this in practice.

Take a look at the following example by clicking on the image below and see one way you can improve your customer service and enhance your reputation with video emails.

What are some of the things you are doing to make your brand stand out?

How are they working?

Inquiring minds want to know :)

 

Nov 262010
 

How Can You Make Your Email Message Stand Out?

congruentWe have all heard that having a passion for what you are doing goes a long way towards being successful and I firmly believe this. As many of you know, I wear two hats: One as a small business marketer and one as a network marketer – two totally different roles.

However, I strive for congruency in my professional life as it enables all the different puzzle pieces to fit together nicely by reaching for the same goal – marketing my small business. It is for this reason that I have chosen to become an independent rep for MyVideoTalk. I really love the products. I use them myself in my own marketing and I actually have fun using them – they appeal to my creative side.

With that said, video emails are one of the products in the MyVideoTalk suite of online HD video marketing tools. The recent addition of the retail product package options from MyVideoTalk adds a whole new dimension to my excitement and passion. I can now talk about and share what I consider to be really powerful, valuable, and cost-effective marketing tools with everyone. Even if you are not interested in (or totally turned off by) a network marketing business opportunity, you can still take advantage of the awesome functionality of the tools – just like any other marketing tool available on the market today.

EXPLODE Your Marketing with Video Emails

How many emails Video Emaildo you get daily? How can you be sure your email doesn't get lost in the black hole of someone's inbox? Isn't that the goal behind all marketing efforts? How to differentiate your brand from your competitors?

Custom-branded video emails will make your email stand apart from the competition. They are extremely powerful in helping YOU broadcast YOUR message.

If "A picture speaks a thousand words" – how many words do you think a video speaks? Volumes!

How would you like a custom-branded email with your brand colors, your brand logo, your brand banners and images resulting in a compelling message your email recipients will want to open? Try one out for FREE to see how YOUR brand looks in a video email. Go to: MyVideoTalkisYourVideoTalk and order your FREE video email. 

Sample Video Emails

Simply click on the images below and you will be taken to a highly customized video email with its own URL.

MyVideoTalk MyVideoTalk video email

What do you think? Do you see a value in this product?

video emails

For more information on MyVideoTalk, the company behind the video email, go to MyVideoTalkSales.


Sep 082010
 

skepticFor those of you who don't know me personally, you don't know that I am a born skeptic. Maybe it is because I live in NY, maybe it is because I am an Aries and as such, stubborn and hard to convince, or maybe it is because I am what I like to refer to as a realist. In any event, no offense to those marketers who are "into" MLM business ventures, but my usual reaction to any email I receive about one of these opportunities is to DELETE as quickly as my hands can move across the keyboard. And those "WAIT – DON'T GO…" messages that pop up after I hit the "delete" button really annoy me.

With that said, when an old friend of mine approached me with MyVideoTalk MLM, I was my usual skeptic self and gave her a hard time with all my typical complaints about MLM's. However, I have known this friend since HS and I know that she is telling me the absolute truth. She earned $1600 in her second week with MyVideoTalk, I have no doubt that this is not an exaggeration or misleading because of the source of the information.

My original complaint was “Agnes (no her name is NOT Agnes LOL), I don’t have $399 dollars and can’t afford $50/month for this product”. Agnes’ response was “Julie, if you are making thousands, what is $50/month”? I saw a photo of her check for $1600. It is real. How can one argue with that logic?

So I did something I never do, and that is bought into the system (because of the timing of the pre-launch phase) FIRST and then investigated and tried it out second. Well, that is not exactly true, I did do a Google search before laying down any money  – sorry to my friend about having doubts even from a personally reputable source. I also watched the LONG video (you can sign in as a guest and watch it) in its entirety – I am probably the only one who did. See, I told you I was a skeptic.

MyTalkVideo

Now that I have done my research and started using the product suite, I am in a position to share with you what I have found out. Consider this:

People Remember:

  • 10% of what they Read

  • 20% of what they Hear

  • 30% of what they See

But 50% of Read, Hear, AND See

Here is the promotional stuff,  however, without the “hype” that many of us find irritating:

With MyVideoTalk you are positioned in Front of 6 of the FASTEST GROWING Trends in the WORLD:

  • The Internet
  • Online Video
  • Web Conferencing
  • e-Learning (Distance Learning)
  • LIVE Video
  • Global Network Marketing 

Of particular interest to me is the E-learning / Distance Learning in the product suite. I know of many who are either already offering online courses or are considering it. MyVideoTalk’s E-Learning product offers a powerful platform for this type of offering. Keep in mind that MyVideoTalk is a SUITE of products that combined offer a fully-integrated video marketing platform.

“Web Education is the next great GROWTH opportunity…Online continuing education is creating a new, distinct educational realm, and it is the future of education….. There is a GLOBAL market here that is potentially worth HUNDREDS of BILLIONS of dollars.”

Peter Drucker – Forbes Magazine

Here is a summary of the MyVideoTalk Studio:

  • The Ultimate, HIGH-IMPACT Global Video Communications & Marketing Platform
  • In a Globally Connected Economy – Build TRUST and RAPPORT  with  FACE to FACE communications
  • Fully Customizable & Personalized
  • YOUR colors, logos, banners, images…..Promoting YOU / not a competitor
  • State of the Art, Custom-Developed, Proprietary Technologies
  • Few Clicks is all it takes to Brand YOURSELF & look like a Professional
  • To Help You Communicate, Present, & Market BETTER !
  • Technology Division  of  TEI
  • A Pioneer in Streaming Video Technologies
  • 6 Years – Founded April 30, 2004
  • Serviced tens of thousands of customers worldwide
  • Slogan : “Bringing the World Closer Together
  • Many First-to-Market Technologies
  • Industry First Windows Media, Self-Service & Self-Branded Video Email
  • Industry First global, multi-party live video conferencing application
  • Money is Always Made Getting in FRONT of Trends

Here is The MyVideoTalk Products/Services:

  • MyVideoTalk Studio – Global Video Communication & Marketing Suite
  • MyLiveLearning – Live Personal Development Broadcasts
  • MyWebShow – Your Own LIVE Internet TV Shows / The PC Meets TV

Ok – the above resembles “hype” in its promotional nature, however, in reality, it is my excitement showing through because I really believe in the value of the product and the huge earnings potential!

This is a great chance for anyone who is interested in getting involved in a high-tech, state-of-the-art business opportunity at the ground level. It is a well-known fact that timing is everything from purchasing a pre-construction home to getting in with a business on the ground floor that is ready to explode.

When considering a business opportunity there are two questions you need to ask yourself.

1) What is the business selling? Is it valuable?

2) How sustainable is the business?

MyVideoTalk is in the pre-launch phase having only been in the US for 4 weeks BUT has proven success overseas for 6+ years with over 65K independent reps.

Don't miss the boat on this one! Get on board NOW!

Don’t take my word for it. Visit New Horizons 123 MyVideoTalk and see for yourself. Take the 5 minutes to watch at least the first video. I liked it best of all the available marketing videos precisely because it is not one of the videos where the speaker is talking like an annoying used car sales person (no offense to used car sales people intended) or any other pushy sales people who have the latest and greatest “whatever”.

Thanks for your time and your comments are welcome :)

New Horizons 123 MyVideoTalk