Say it With Text or Say it With Video?
Video uses more of your senses than simple text and is proven to have a greater impact than just text alone. Read the following funny taglines and then watch the video with the same content. Which one do YOU think has greater impact?
Sign over a Gynecologist’s Office: “Dr. Jones, at your cervix.”
In a Podiatrist’s office: “Time wounds all heels.”
On a Septic Tank Truck: Yesterday’s Meals on Wheels
On a Plumber’s truck: “We repair what your husband fixed.”
On another Plumber’s truck: “Don’t sleep with a drip. Call your plumber.”
On a Church’s Bill board: “7 days without God makes one weak.”
At a Tire Shop in Milwaukee: “Invite us to your next blowout.”
At a Towing company: “We don’t charge an arm and a leg. We want tows.”
On an Electrician’s truck: “Let us remove your shorts.”
In a Nonsmoking Area: “If we see smoke, we will assume you are on fire and take appropriate action.”
On a Maternity Room door: “Push. Push. Push.”
At an Optometrist’s Office: “If you don’t see what you’re looking for, you’ve come to the right place.”
At a Car Dealership: “The best way to get back on your feet – miss a car payment.”
Outside a Muffler Shop: “No appointment necessary. We hear you coming.”
In a Restaurant window: “Don’t stand there and be hungry; come on in and get fed up.”
In the front yard of a Funeral Home: “Drive carefully. We’ll wait.”
At a Propane Filling Station: “Thank heaven for little grills.”
A sign at a Radiator Shop: “Best place in town to take a leak.”
Sign on the back of another Septic Tank Truck: “Caution – This Truck is full of Political Promises”
Make Your Business Stand Out: Creative Business Owners Tag Lines
QR codes are two dimensional images that look like blobs of black on a white background. They are similar to standard bar codes but have much more functionality. QR codes are encoded with information ranging from text, photos, and videos, to website addresses and are scanned by smart phones. They are used to send those who scan the codes to places online and are very effective marketing tools. “QR” stands for “quick response” which is in total alignment with the world today. Everyone wants everything NOW!
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In today’s tough economic times, it is difficult for everyone, business owners and consumers, to make ends meet. As a consumer, we want to spend as little as possible but also want to get the best possible product or service we are looking to purchase. As we all know, this isn’t often possible. As a small business owner, we want to deliver quality products and services, but quality costs. So what is the small business owner to do when it comes to putting a price tag on his/her brand?
