How to Automatically Increase Your Sales While Slashing Your Marketing Expenses

Apr 012013

Discover Why You Are Leaving a LOT of Money on the Table But Don’t Have To- You Can Increase Your Sales

There is a very SIMPLE marketing strategy that almost 95% of businesses are NOT cashing in on that could not only significantly INCREASE their sales, but ALSO Significantly DECREASE their Marketing Expenses. Any business that does not have a way to automatically capture the contact information of prospects and customers and automatically follow up with them is Losing Exposure and therefore SALES.

The Bottom Line in Marketing is More Exposure = More Sales

This isn’t rocket science. It’s really simple…BUT, most businesses don’t know much (if anything) about marketing on the Internet and it’s not their fault…If you are like most businesses, you are super busy running your business and there are only so many hours in the day! Even if you had the time to study Internet marketing, do you really want to?

Here is a REALLY Simple Question

“What do you think would happen if I could show you how to Automatically Capture the contact information of your best customers and prospects and Automatically Send them Special Offers and Discounts … for FREE?” Doesn’t it make sense that you would make more sales?

And here’s where it gets even better…“Once I can prove that you can increase Sales whenever you want at ‘virtually’’ NO Cost, doesn’t it make sense that you can eliminate some of your paid advertising if you want to? ”Again, I am pretty certain your answer would be a resounding YES!

The 3 Ways Any Business Can Make a Lot MORE Money

Get More Customers…more customers = more profit
Get customers to Buy More Often…again, more profit
Get customers to Make Larger Purchases…more profit

Getting More Customers

Let’s imagine you own a landscaping business. One of the many ways that can help a landscaper to get more customers is to use an Autoresponder Campaign feature (series of email messages spread over time). The landscaper can have an Autoresponder campaign that gives prospects tips on how to care for their lawn and garden.

You could even use different Autoresponder campaigns for different types of needs for prospects such as caring for rose bushes or how to keep your lawn green and free from weeds.

What if a prospect calls the landscaper and said “My lawn is dying, what should I do?” Obviously, the landscaper can try to sell them immediately, but what if the prospect isn’t ready to purchase now? For most businesses, they hang up the phone and never provide any follow up and lose a customer…

Sound familiar? But with if landscaper could instantly initiate an Autoresponder campaign to educate the prospect how to keep their lawn green and healthy, providing so much value that a prospect would be a lot more likely to do business with them? Think about it, wouldn’t you be a lot more likely to buy from a landscaper if they were sending you valuable information on a regular basis to help meet your needs (especially when you don’t get valuable follow up from other landscapers)?

The Most Valuable Way to Get New Customers

Of course you’ve heard that the best way to get new customers is referrals from satisfied customers. But are you really leveraging your current customers to get them to refer you new customers?

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Benefits of Video Marketing For Local Business

6 Responses »

Mar 272013

Are You Including Video Marketing in Your Local Business Marketing Mix?

Over 3 billion videos are viewed on YouTube every single day. Consumers who view an online video are 85% more likely to make a product purchase (source: internetretailer). What are you waiting for?

Benefits of Video Marketing

• It’s Inexpensive: Creating your video doesn’t require any fancy equipment and many of us already have what we need to get started. Getting your video online is free through many services or costs very little to host on your own website.

• It’s Targeted: In the “olden days”, the only place you could really get your video seen by thousands, or even millions, was by advertising on TV which can be VERY expensive. In addition, inevitably you are paying to have your commercial shown to people who aren’t likely to ever become your customers.

With video marketing, you can laser target your videos to reach a specific audience and market to that audience, so that your message gets in front of the right people. And luckily, even though people outside your market may view your videos, it doesn’t have to cost you a penny to have them see it.

• It’s Trackable: Online marketing is much easier to track than traditional media venues with the availability of detailed analytics and tracking, from how many times your videos are viewed, to how many people ordered your product or service because of a video, you have these statistics at your fingertips 24 hours per day, 7 days per week.

• Visibility in Local Search: One important thing to realize that is that today’s customer is Internet and tech savvy. Just because they’re in your local area it doesn’t mean they know how to find you. People no longer look in the Yellow pages when searching for something – they “Google” it. They’re searching online, looking for reviews and recommendations before they visit your store or office.

If they can’t find you online, then they aren’t going to walk through your door. Video helps you get in front of a local audience that is already looking for a business like yours.

• Increases Website Traffic: Video marketing can be a great source of extra traffic to your website. No, you’re probably not going to see millions of visitors every day and you may not become a YouTube sensation, but you can certainly grow your targeted traffic and turn many of those visitors into paying customers and clients.

• Keep Visitors on Your Site Longer: Having a video on your website increases the length a visitor stays on your website, especially if your video is engaging and compelling.

• Establish Yourself as an Expert: People want to do business with people who know what they’re doing. Online video provides you with the opportunity to show that you’re knowledgeable in your area of expertise.

Whether you’re a cosmetic dentist demonstrating a certain procedure or a lawyer advising fathers on how to get fair access to their children, informative videos show you to be a professional that potential customers can turn to.

• Increased Credibility: Not only do people look for businesses that know what they’re doing, they want to feel like they can trust them and that, in some way, they know them. Video helps create a more meaningful connection to viewers to a much greater extent than text or images alone.

• Increase Loyalty from Existing Customers: As a business owner, you already know that it’s easier to get an existing customer to buy from you again than it is to acquire a new customer. Our regulars are our bread and butter. There’s no doubt about that. Of course, it’s important to keep growing your clientele, but it’s crucial that you stay in the mind of customers who have purchased from you before. Video is a great way to do that.

Whether it’s providing helpful how-to information or sending a video message of thanks, there is so much potential to tap into with your video camera.

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Getting Your Marketing Message to Consumers via Video

8 Responses »

Oct 212012

Video Marketing is for Everyone

Whether you’re a Doctor, Lawyer or you’re a beauty salon owner using video is a great way to deliver your marketing message to consumers. But, how do you get your marketing message to consumers and potential clients? Using multimedia is very effective as a form of marketing both on and off the Internet. If you make a professional video that catches the attention of the viewer you can use your words, and the scene to tell a storythat gets results. But – only if you get the video to your target market.

There are many ways to get your marketing message to consumers when you use video. You can use your blog as the delivery method, plus YouTube and social media. But, you can also use your video as a local commercial on your local Television Station. The types of videos created for you by a professional service provider, or yourself, can be very well done with simple technology that anyone can have in their home office.

Research is consistently showing that approximately 80 percent of online searches for information result in a local offline purchase. (Pew Research) Further research shows that audiences respond well to video on the net. You can send video via email auto-responder, via pay-per-view webinars, group conferencing, branded video services and free services such as YouTube. To be honest, your video doesn’t even have to be perfect to be effective. Of course, it always depends on your market but if you’ve studied your market well, you will know exactly what they need and want.

Videos are effective because they engage the audience in a new way. Your potential client can see your face if you so desire, look into your eyes if you will, and get to know you in a new way. People buy from those they know, like and trust, and video is the perfect way to deliver a message that sparks a trusting feeling from viewers. They feel closer to you, and like they know you more, and they’re more apt to buy from you.

Videos are easy to create today and with just a little technical know-how you can publish them in minutes to the destination of your choice. If you’re not sure exactly what type of content to put on your video, why not look back at your blogs and articles that you’ve created over the years and repurpose some of that content into a video? If you’re super creative you might even end up with a viral video on your hands so take the necessary steps by being prepared for more site visitors, more newsletter signups and more feet in the door of your local business. The marketing methods that work for Internet marketers will work for local businesses as long as you remember who your target market is, speak directly to them, giving them exactly what they need and want.

When you distribute your video content on the Internet, be sure that you include local keywords in the descriptions, and local keywords in the text, as well as the title of your video and all your online marketing materials. By using video to market your local business you’ll be one step ahead of the competition because most local business owners don’t know the information you’re reading here. They do not know yet, the power of online video marketing for your local bricks and mortar business.

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Building Your Business Online So Your Potential Clients Can Find You!

3 Responses »

Oct 082012

You Can’t Afford NOT To Be Findable In Today’s Market

Small businesses should understand that the Internet is replacing the Yellow Pages. And just like the good ole days of the Yellow Pages, when a customer starts searching they are usually ready to buy.

Will Your Potential Clients Be Able To Find You?

If your business doesn’t have an Internet presence as part of your Marketing Strategy then you probably can’t be found in the place where 80% of potential customers start their search for your product or service.

Your Customers Expect You To Be On The Internet!

Whether you are a real estate agency, plumber, dentist, lawyer, contractor, it doesn’t matter, if you can’t be found on the Internet you are losing business. Even if you have a website that isn’t being promoted it’s like putting up a billboard in the desert. It still means NO customers.

Internet Marketing is NOT Just About Having a Website. It’s About Being Found by Customers Ready to do Business With You and Making More Sales!

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Will Internet Marketing Work for Your Business?

No Responses »

Sep 022012

The Answer is “It Depends”

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically the techniques you employ in your Internet marketing campaign as well as how you deliver your marketing message can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation.

Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile. If your target market doesn’t use the Internet, they will not be looking for you on the web. There are many industries that have two target markets. Take the Plumbing Supply Industry, for example. Many of them have two target markets: 1) contractors and 2) consumers. Many contractors don’t necessarily rely on the web but most consumers do use the Internet quite extensively so it would be worth the while of those in the Plumbing Supply Industry to have an online presence.

Do some research to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. You can easily do a search on your competitors and your industry keywords to see what pops up. IF your competitors ARE in the web, I would strongly suggest that you be there too!

In today’s time, one would be hard-pressed to find a niche market that does not rely to some fairly significant respect on the Internet to market their business.

Video Marketing For Local Business

The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

Email marketing is the number one most cost-effective method of marketing used today. There are some very powerful tools available to help you build a list, develop a relationship, and make more sales using email marketing.

Video Marketing is fast becoming one of the most effective means of communication in the business world today. No longer is it just large businesses that are using video marketing as a way to increase their presence online. Today it is something that many small businesses are finding an effective tool in helping to gain an edge over their competitors and help them to attract more traffic to them.

For more about how to market your business online, visit Building Your Business Online.

If you are going to market your business online, you need to know what a sales funnel is and how to use it the right way! Click on the image below to find out more about Sales Funnels.