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Tell Me Why I Need To Be Online?

Tell Me Why I Need To Be Online?
 

Build your website and they will come, right? Uh…WRONG! If you buy a new phone, but don’t give anyone the number, will it ring? I don’t think so! A website is like anything else, for people to look at it, they’ve got to know it’s there first. Even if a business owner truly does...


Your Content is King: Re-Purpose it for Maximum Effectiveness

Your Content is King: Re-Purpose it for Maximum Effectiveness
 

Multiple Uses For The Same Content = Re-Purposing Content We all want to get the most “bang for our buck”, right? Well that also holds true for getting the most out of our valuable content. We all know that “content is king” and you are the queen of your content with the auth...


How to Become Your Industry Expert

How to Become Your Industry Expert
 

It is All About the Value You Provide as Your Industry Expert! You don’t have to be the originator or all the content you provide to your target market. YES original content is important so you should definitely provide as much original content as you can. However, there are many other ways to...


Keeping Up With The Internet!

Awesome Video About The Shifts and Changes in Technology “Facts and stats focusing on the changing media landscape, including convergence and technology”...


Who Has a Longer Memory – an Elephant or the Internet?

Did You Know that Elephants are More Intelligent than Humans? Yup, that is what the scientists tell us. The elephant brain is denser than the human’s, and the temporal lobes, associated with memory, are more developed than in humans. Elephant’s lobes also have more foldings, so that they...


Has the Internet Taken Away Personal Responsibility?

Where Does Personal Responsibility Begin and End? The recent news about Match.com being sued by a woman who was raped on a date with a man she met on Match.com has brought about the question – “Who is liable” here? First off, let me say that under NO circumstances is rape ever OK. ...


Lions and Tigers and FaceBook Web Addresses – Oh My!

You Can Now Have Your Own Facebook Web Address Who knew? I didn't when one of the vendors I work with emailed me a few weeks ago asking me if Facebook users had their own Facebook web address. She had a client who wanted to add his Facebook address to his business cards and she […]...

Categories: Facebook

Don’t Underestimate the Value of Relationships

Don’t Underestimate the Value of Relationships
 

The Power of Relationships in Business As consumers we are continually bombarded by ads, emails, mailers, and phone calls about the latest and greatest. How do we decide which ones to pay attention to and which ones to ignore? In the same vein, how can the small business owner expect his/her marketi...


Footprints in the Sand

What are footprints? They are marks or impressions of someone's foot -  right? What does a footprint mean? It means that the owner of that foot was in the place where the print was left. What does this have to do with marketing? The answer is EVERYTHING. If you are a small business owner,&n...


Lessons to be Learned from Kiosk Vendors

We have all been accosted by kiosk vendors while shopping in malls. Most of the time, we walk past them quickly to avoid their hard-sell approach because we find them annoying, right?  And for the most part, they are annoying but they are just trying to make a living like the rest of us. In [&h...


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