May 122013
 

The 4 Key Questions You Must Ask!

ready to start your own business?Every year millions of people answer “Yes” when asked if “they are ready to start their own business” and every year that answer costs many of them money, time, confidence, and heartache.

According to the SBA, two-thirds of new businesses survive at least two years and 44 percent survive at least four years. Two of the key factors in the survival rate and ability to thrive for new business owners are the owner’s education level and the owner’s reason for starting their own business in the first place.

There are resources available to small business owners that not everyone might be aware of. See ” Are You Taking Advantage of the FREE Mentoring Available to all Small Business Owners?” for more information about SCORE (An association with over 12,500 volunteer small business owners and executives who are still working, retired, and in-transition who give their time to counsel and mentor entrepreneurs and other small business owners).

How can you make sure you come out a winner in this “game”? The answer depends upon many things, including your answers to the following questions:

1. Are You Ready

Have you mentally prepared yourself for the changes that will take place when you switch from employee to boss? You are going to be the one making decisions now about everything! You will be in complete control and you have to be sure you are prepared for this type of responsibility. This can be a double-edged sword in that the desire for complete control is often the driving force behind many people’s decision to start their own business yet it can also be the source of much angst for entrepreneurs.

It is important to remember that in a small business you will wear many hats. Even if you manage to start out with one or more employees you will each fulfill more than one role in your new business. And if you are running a one-man or one-woman show then you serve in every capacity from file clerk to maintenance crew to salesman to CEO. Can you handle switching from task to task and role to role like that? Are you willing to make those switches?

Similarly, have you prepared your family and friends for this switch in attitude. Your life is going to change — probably pretty drastically — and that change can have a positive or negative impact on your family life and social interactions. It will make things much easier if your friends and family are supportive going into the process.

2. Where Is Your Niche?

Have you identified your niche yet? One of the reasons many businesses fail is that they fail to focus on a target audience. Yes if you are a major discount chain then you can sell everything from peanuts to wallpaper but this type of business requires vast resources that just aren’t available to the small business. But small businesses dominate the marketplace (creating more than 50 percent of the private gross domestic product last year) by finding a different approach — a niche.

Knowing your niche means you are better able to find, target, and maintain your customers as well as provide the best possible goods and services to that customer base. That focus is one of your best chances to not only survive but to thrive in a very competitive marketplace.

3. What Is Your Plan Of Action?

Another key factor in the survival and ultimate success of your business is how much planning you do before you open your electronic or physical doors. You need to decide if your business will be based on the internet or include more traditional models. Are you going to work full-time or part-time at your new business? Are you going to hire help or go solo? Have you written (or at least outlined) your business plan? Dreaming, thinking and planning can save you much trouble and waste later when things are hectic and problems strike. Planning can also help keep you focused and to balance your spending and time.

4. Who Are You Going To Call?

Ghost Busters! Sorry, couldn’t resist that one :) At some point, no matter how experienced a business person you are, you will need help. You will need support, advice, tools, or information — or all of the above. One of the beautiful, and most frightening, aspects of growth is that it can lead you to places you never imagined. No matter how much planning and experience you bring to your new position as CEO the unexpected will arise. How will you cope with this? It is important to recognize that no business is an island. It is not failure to seek help. Failure is when your business shuts down because you didn’t get the help you needed.

The best way to get timely help is to work on your support system while you work on building your business. That way you will already have a ready list of resources available that you can quickly tap into when emergencies strike. In today’s world there are many marvelous resources available to you no matter what your business model may be. These include:

~ Publications (newsletters, magazines, books)
~ People (professional advisers, mentors, teachers, consultants)
~ Networks (organizations and forums in your niche as well as general business and marketing)
~ Education and training (tutorials, courses, and seminars)

After you have answered these four key questions you are now ready to ask yourself that one big question again — are you ready to start your own business?

What Questions Should You Ask Yourself Before Starting Your Own Business?


Name:
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May 112013
 

video vs textSay it With Text or Say it With Video?

Video uses more of your senses than simple text and is proven to have a greater impact than just text alone. Read the following funny taglines and then watch the video with the same content. Which one do YOU think has greater impact?

Sign over a Gynecologist’s Office: “Dr. Jones, at your cervix.”

In a Podiatrist’s office: “Time wounds all heels.”

On a Septic Tank Truck: Yesterday’s Meals on Wheels

On a Plumber’s truck: “We repair what your husband fixed.”

On another Plumber’s truck: “Don’t sleep with a drip. Call your plumber.”

On a Church’s Bill board: “7 days without God makes one weak.”

At a Tire Shop in Milwaukee: “Invite us to your next blowout.”

At a Towing company: “We don’t charge an arm and a leg. We want tows.”

On an Electrician’s truck: “Let us remove your shorts.”

In a Nonsmoking Area: “If we see smoke, we will assume you are on fire and take appropriate action.”

On a Maternity Room door: “Push. Push. Push.”

At an Optometrist’s Office: “If you don’t see what you’re looking for, you’ve come to the right place.”

At a Car Dealership: “The best way to get back on your feet – miss a car payment.”

Outside a Muffler Shop: “No appointment necessary. We hear you coming.”

In a Restaurant window: “Don’t stand there and be hungry; come on in and get fed up.”

In the front yard of a Funeral Home: “Drive carefully. We’ll wait.”

At a Propane Filling Station: “Thank heaven for little grills.”

A sign at a Radiator Shop: “Best place in town to take a leak.”

Sign on the back of another Septic Tank Truck: “Caution – This Truck is full of Political Promises”

Make Your Business Stand Out: Creative Business Owners Tag Lines

Name:
Email Address:

Aug 262012
 

By David Sahud, My Mentor, My friend, My Loving Father (1929-2012)

About the Author

David Sahud was a retired businessman with extensive background as CEO of several companies in the plastic films and insulation industries. He had a masters degree in chemistry and a second masters in management engineering. He spent his free time writing short stories, traveling and chasing the cold weather.

david sahud

The call came from London. They needed me to turn around a disastrous acquisition in Newark. The three managers sent from the UK were incompetent and dishonest, the work force was demoralized, the quality of their standard products was unacceptable and the reason for the acquisition, a $2M order for new special film from IBM was in danger of default. Since it sounded better than a week in Poughkeepsie, I took the job.

I arrived at 7:30 AM at the three story office building across Ferry Street from the 130 acre factory and next door to the firehouse, where they generated their own electricity. Rummaging around the shabby looking office, I greeted Alice, the boss’s secretary, when she arrived an hour later. Her first question was, “Are you going to fire me?”

Taken aback, I said “I don’t think so. You have been very good for the 45 minutes that I have known you.” Then I asked Alice to line up appointments for the day with Ralph, my predecessor, the controller and the plant manager, so that I might learn the secrets of their success. She gave me a funny look with her one brown and one blue eye.          

 “They are all gone. Last Friday, the security guard walked them out of their offices for the last time. He also confiscated their company BMWs.”          

“I understood that they would be here to meet me when I arrived,” I said, scratching my head. “Where do I go to find a warm body for continuity?”          

Alice offered, “I think that the London Management felt the three of them were damaging the business. They fudged their expense reports,  lied to IBM about the status of the $2M order and stole money.” When I called the Managing Director in London, he confirmed what Alice told me. He also volunteered that two operatives are arriving from London- one Plant Manager and one controller to work for me. That’s just great! I don’t get to pick my subordinates and they are both castoffs from some unrelated divisions. Well just sit around staring at each other waiting for something to say something intelligent (Sounds like a typical family dinner). They will know as much about the film casting business I am inheriting, as I know about how to build a fire hydrant. I haven’t had so much fun since my cat died.          

It took a week or two for me to find out some of the things I needed to know (but would have preferred not to).

For example: (1) The IBM product was a ribbon for their new noiseless typewriter .The order was three months late and our management kept sending them phony status reports. The film they produced was full of holes. (not recommended for typewriter ribbon). (2) The manufacturing solvent was one of the most toxic available and the plant did not have adequate recycling or ventilation facilities, (3) The workforce was abused and hostile, (3) The plant was on a serious toxic waste site (including underground pipes smothered with asbestos) that the EPA wanted to shut down, (4) Their main product (besides IBM) was cellulose acetate film, which was dying in the marketplace. Besides that- they couldn’t make a good quality acetate. (5) The 15 Firehouse engineers were hostile and threatened to kill the management, (Hey! That’s now me!). So far, it sounds like Shangri-La.

Knowing that I could never list those items in my resume, I set about doing what I could. (First I flew down to IBM in Lexington Kentucky and told them that they were receiving a pack of lies for the past three months. Since they only had one supplier (Bayer in Germany, who held the patent) they wanted me to keep trying. Then I flew out to Germany and established a licensing agreement with technical support from Bayer. I convinced them that we would be their ideal second source, both in quality and pricing (I knew that was illegal- but we were in Germany).

Then I hired an Environmental Attorney to help us clean up the plant and keep EPA off our backs. Fortunately the two men sent from London were very talented and the Plant Manager learned how to use a 16 foot diameter casting wheel in two weeks.

Then it dawned on me that our plant with 350 employees used to be a Celanese plant with 4000 employees. Why do we need a 15 man generating station? We installed a package boiler on the plant side. (I needed police protection for several weeks after I said goodbye to the hostile firehouse engineers.) Then, I closed the three-story Executive building and moved the personnel into the plant. Not particularly neat, but large cost SAVINGS. My popularity was dropping at a logarithmic rate.          

When we finally perfected the IBM product, they couldn’t sell their typewriters and shut down the project. I visited them and advised them that we still had 35 barrels of scrap black film laden with the highly toxic methyl ethyl ketone and couldn’t dispose of it in New Jersey. I suggested they make arrangements to get rid of it. They refused, claiming it was our scrap “ I said “OK. But please understand that there will be 35 drums all marked “IBM SCRAP MATERIAL CONTAINING TOXIC SOLVENT” trucks to Michigan, with the IBM in big bold letters.” (A little blackmail goes a long way). P.S. They assumed the responsibility.          

After IBM’s cancellation, I knew we would never survive with just the acetate business. I had learned that you cannot close or sell a plant in New Jersey without cleaning it up to EPA standards. In studying the Courtauld’s  purchase contract with The Georgia Pacific Paper Company, I found the needle in a haystack. The contract contained a clause that forbids the three year old sale unless the site was cleaned up to EPA standards. That means that the transaction was illegal, much to the surprise of both companies. So, with my trusty lawyer, I flew to Atlanta to have a chat with the president of Georgia Pacific. Begrudgingly, he acknowledged their obligation and called in his engineering team to make arrangements. When they outlined the need to start the clean up with the underground pipes, because of the asbestos, I stated that this cant be done without shutting down the plant (which was now profitable.) The same applied to starting the cleanup in the plant. After exploring the options, the President said, “You leave us no choice but to buy the facility back from you.” (Sounds like another blackmail to me).          

I acknowledged his claim and added, (But you must remember that you sold us a rundown business for $2.5M losing $4M a year, while we are now selling back a  going business earning over $5M per year.( Blackmail still in progress)). The clean-up will cost $20M. If they don’t close it, they face anywhere from 50 to 100K per day for keeping a hazardous facility on the site. I drew up a tentative offer to sell the business back for $ $5.5M plus a severance schedule for all of our employees. Georgia Pacific accepted the deal. It took three years to clean up and is now a shopping mall in the Iron-Bound-Section of Newark.            

While we were still working with IBM  Fuji Photo contacted me to find out how we could produce the film without holes (we couldn’t at that time) since they wanted to get into the business .At a dinner in Tokyo. I told them that they key was masticating the mixture very thoroughly and offered to sell that our SCRAP material, which had already been masticated and cast by us.  In this way, they can be sure that the material was well mixed. I left with a 500 pound order @ 1.00 a pound.          

I became something of a hero and expected a Rolls Royce parade down Oxford Street. Instead I got a midget driving a Morris Minor on the wrong side of Curzon Street.

 

 

Mar 082012
 

What’s in it for Me?

what's in it for me?As business owners, we need to remember that our potential clients or customers don’t care about what our product or service does for others, they only care about how it will help THEM!

Many business owners get caught up in promoting the features of their offerings, when they need to pay more attention to the BENEFITS.

Stop Selling the Product. Start Selling the Benefit is a very interesting blog post about how to “tie your product or service to emotion…“and uses some pretty interesting examples.

Did you ever wonder why the mannequins in stores wearing the clothes the store is selling don’t have faces?

Shane Russell, from Suited Marketing, explains why in his blog post. Read his blog post HERE!

 

Jun 232011
 

You Might Just be Reporting to Them on Your Way Down

employeeVariations of this phrase have been around for years. Jokes have been made using the same concept about our children: “Be nice to your kids, they will be choosing your nursing home one day“. The basic principle is the same; BE NICE – period! It is really a very simple concept that stems all the way back to biblical times. You know that “Do Unto Others…” thingy. Well, I really believe that this principle is a good one to follow in all aspects of our lives. I always try to treat others as I would want to be treated. Now of course, there are always exceptions to every rule and there are some people – we all know at least one – who just don’t deserve to be treated as we would want to be treated, so I am not talking about “those” people here.

My dad was a very successful CEO for years and a man that I have always looked up to. He led by example, was loyal to his staff, and admired by all. A long-term employee of his named my dad as his “Personal Hero” in an Interview with PPFC. I witnessed first-hand how people who worked for my dad over the years felt about him when I made him a surprise 80th birthday party two years ago. One man in particular, re-arranged his business travel plans so as not to miss the event. The gentleman who did the interview with PPFC was so excited to be included in this celebration – he arrived camera in tow and became our party photographer taking great shots that I later put into a video (shown below).

Just the other day, my dad mentioned how he realized that he was probably one of the few U.S. executives who had worked for three United Kingdom companies, where their bosses were knighted by the Queen. It is very refreshing to hear a success story from someone I love and admire, who made it to the top keeping his integrity and respecting others along the way. Naturally, he was not a push-over, or else he would not have been successful. He has pointed out to me on several occasions that he had to play hard ball many times and fire people, but that is part of being a successful businessman.

In my opinion, if the business world were run by people like my dad, it would be a much better place than it is today. I have a wonderful role model to emulate – now to just be able to pay my bills :)

Thanks to my dad for showing me the right way to be.

Movie From Dad’s Surprise 80th

May 252011
 

Are You Passionate About What You Do?

successIf no, then your work is “work”. If yes, then you, like me, don’t consider what you do “work”. I began realizing how much I really love what I do just recently. I have been too busy “doing” and not thinking about what I have been “doing”.

We all get caught up in the minutia of day-to-day “stuff”, trying to keep up with the latest and greatest, our emails, paying our bills, taking care of our children, being a wife, husband, girl friend, whatever, eat, sleep, and get up and do it all over again. I wrote a post about this cycle called GroundHog Day a while back. What can we do to avoid feeling like we are Bill Murray?

For starters, think about the parts of your job that you enjoy the most. Look for areas in your life where you can find congruency and synergy. In another post When Professional and Personal Align… I wrote about how when what we do in our professional life carries over into our personal lives, we experience a true sense of congruency. The pieces seem to fit together making for an overall pleasant experience.

I love music. It is my passion and my escape from real life. I use music in my professional life for so many things. I use music in the videos I create and in the products I use. Below is a sample of one of the products I use and music that is especially close to my heart – it is my daughter :)

What do you do to make each day a little different than the one before? What do you love about what you do? Please do tell, inquiring minds want to know!

Jul 122010
 

Are you a retail small business owner? Are you trying to keep your customers happy by having a lenient return policy?

If so, you might be losing money because of those who take advantage of your customer service. According to Country Business, approximately 9% of returns are fraudulent (based on a study from King Rogers Group, a security consulting firm in Eden Prairie, Minnesota).

One of the ways this fraud is carried out is from people who steal your merchandise and then return it claiming they lost their receipt. Another example is when customers purchase an item on sale and then try to return it at the full price.

What can you as a small business owner do to protect yourself against this type of fraud and still maintain stellar customer service?

One thing to consider is hiring a loss prevention consultant. They can provide you with the right information and services to help reduce your loss of profits while continuing to maintain high customer service experiences.

According to Doug Rector, President of Northwest Loss Prevention Consultants, in recent years, many store owners were becoming very lenient about requiring a receipt for returns and viewed any financial losses due to return fraud as a normal part of doing business. Doug says that store owners today are learning to become less lenient to protect their revenue base. 

What are you doing to protect your retail business?

For more information on loss prevention, visit Northwest Loss Prevention Consultants.

Original article: Return Fraud

 

Jul 012010
 

All other things being equal, the consultant who gets the job or the employee who gets hired is the one that the decision maker likes best – period!

Think about it from your own personal and professional experiences. Have you ever hired a contractor for a home improvement project? More than likely you asked around to get others' opinions and recommendations. Then you set up appointments with 2 or 3 to meet them. You might even have looked at examples of their work. Let's say for illustrative purposes that you liked all the samples of the work you saw. Let's also say that their prices are all in the same range. Now how will you decide which one to hire? You are going to hire the one you like best, right? That is an emotional response.

As another example, think about the small business owner who is looking to hire a consultant. If they meet with 3 different website designers, and again, all other things being equal, which one are they going to hire? They are going to hire the one they like best.

I was speaking recently with a client of mine about his competitors and his clients. He told me about a situation where he and one of his competitors were up for the same project. They both have exactly the same credentials and both produce top-quality work, but he got the job because this client doesn't like to work with women and this competitor is a woman. That is an emotional response. It might not make sense to many (myself included) and might not seem rational, but it is what affected the decision-making process.

All Other Things Being Equal, Your Decisions are based on Emotional Responses.

 

Jun 262010
 

thank youAll simple concepts that don't take a lot of effort to do yet are so often underutilized. For the small business owner, this can be a costly mistake. If you own a local retail shop and your competitor a few blocks away has a staff that smiles at their customers, says "thank you" and is helpful compared to the grouchy faces and attitudes of your staff, who do you think is going to get more business? As a sales person, how much effort does it really take to pop a customer or prospective customer a quick note/email to say "thank you"? Are you guilty of the "Silent Transaction"? Read what Paul Castain has to say about why you shouldn't be here.

Apr 042010
 

procrastinateProcrastination is a common psychological behavior that most people exhibit at some point in their lives.

There usually aren’t negative or long-term consequences to occasional procrastination, however, when it becomes more of an invasive trait, it can be a real problem – especially for a small business owner who really needs to accomplish things in order to make money.

To read more about how to overcome procrastination, read Suggestions for Small Business Owners on how to Overcome Procrastination.

For a laugh now, watch this video from futureshorts

Video source: Procrastination (Tales of Mere Existence)