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Competition: Be Creative, Be Different, Be Remembered!

Competition: Be Creative, Be Different, Be Remembered!
 

How Is Your Company Different Than Your Competition? Unless you are in some very obscure niche market, chances are you have a TON of competitors. What are you doing that makes YOU different than “them”? You need to grab the attention of your target market so that you can establish and nu...


Make Your Own Video Intro in Less Than Two Minutes

Custom-Brand Your Business With a Video Intro I am sure you have heard of the acronym K-I-S-S, right? Well, it doesn’t get any simpler than this! Now you can create your own custom-branded video intros or video trailers easily and quickly. Add a Level of Professionalism to Your Videos It is al...


Elevator Pitches: The Good, The Bad, & The Ugly

What Makes a Good Elevator Pitch? Jeannette Paladino, Writer-in-Chief at Write Speak Sell and Patricia Weber, Business Coach for Introverts and Shy suggest that some people struggle with coming up with an effective elevator pitch because they haven't thought through their personal brands. Pat an...


Video Emails Can be a Powerful Marketing Tool!

How Can You Make Your Email Message Stand Out? We have all heard that having a passion for what you are doing goes a long way towards being successful and I firmly believe this. As many of you know, I wear two hats: One as a small business marketer and one as a network marketer […]...


If Operating Rooms Were Run Like a Small Business…

What do operating rooms and small businesses have in common? Not much from my current perspective having spent the last few days and nights at a major NYC hospital. However, operating rooms, more specifically the surgeons in the operating rooms, can learn plenty from small business best practices. F...


The Convergence of Personal Branding and Corporate Image – or Not?

What is your “personal brand”? This is an area of growing concern in today’s times as more and more people participate and engage in social networking. Before the Internet revolution, the term “brand” was only used in the context of the business world. The word “b...


Footprints in the Sand

What are footprints? They are marks or impressions of someone's foot -  right? What does a footprint mean? It means that the owner of that foot was in the place where the print was left. What does this have to do with marketing? The answer is EVERYTHING. If you are a small business owner,&n...


Customer Reviews: A Double-Edged Sword

Companies spend a lot of time and money on marketing and sales campaigns to promote their brand when probably the most powerful advertising tool is happening without their knowledge and without them having to spend a minute or a dime. This advertising is called word-of-mouth and refers to how consum...


Does Your Business Still Need a Website?

Guest blog by Barnabas Nagy | FurlongDesign creative design studio | furlongdesign.com | barnabas.nagy@furlongdesign.com | twitter.com/furlongdesign | +44 77 99 56 56 26 Today I dared to open one of the archived newsletters from Entrepreneur. Since I am a web designer I don’t like reading titl...


Not Convinced that Branding has Power?

Brands have power if created and promoted consistently and honestly. Branding is a powerful message that speaks to your customers and potential customers. Brands humanize and personalize your company offering. A solid branding strategy is important for any small business and should be the integral p...


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