You ARE Your Brand
If you are a small business owner, what you do on the Internet, even from a personal perspective, helps form potential customer’s opinion about your brand.
If you are a high school junior or senior who plans to attend college after graduation, your comments and status updates on sites like Facebook are part of your personal brand.
If you are looking for employment, what you say on social networking sites is easily accessible to potential employers. How you are perceived on the web is directly correlated to how you present yourself. However, how you are perceived might not necessarily reflect your intentions.
Perception is in the eye of the perceiver. Read Social Networking: You Are Your Brand.
There is a common theme running through all effective marketing – that is perception vs reality.
It applies to your branding (the message you are trying to relay vs the perception of the message), your client's needs (what they really want vs what you think they want) and your website (how you want it to look and how it is perceived in different browsers by your visitors).
Google Labs has a neat tool called Google Browser Size Tool which allows you to view and rate your website from your visitor's perception.
For more information, check out Keep your Marketing Tool Small & Narrow.
Take the Brand Perception Snap Shot quiz now:
- What five words do you use to describe your brand today?
- What five words do your customers use to describe your business today?
- What five words do you WANT your customers to use to describe your brand?