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Social Marketing: You ARE Your Brand

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What is Your “Personal Brand”?

You ARE Your Brand If you are a small business owner, what you do on the Internet, even from a personal perspective, helps form potential customer’s opinion about your brand. If you are a high school junior or senior who plans to attend college after graduation, your comments and status updates on...


A Look at Your Site From Your Viewer’s Eyes

There is a common theme running through all effective marketing – that is perception vs reality. It applies to your branding (the message you are trying to relay vs the perception of the message), your client's needs (what they really want vs what you think they want) and your website (how...

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