How Important Are Your Customers To You?
Is your online company really serious about Internet customer service? When it comes down to it, excellent customer service is pretty much the only way you will convert visitors to customers. You can also increase your ROI and improve online sales with excellent customer service.
Are you a stickler about receiving top notch customer service? Do you routinely “come through” as a provider of exemplary services to your customers?
Chances are you have been on the receiving end of poor customer service and have been greatly disappointed at one time or another regarding the service you received from a salesperson, your web hosting company, a home-improvement contractor, or any one of thousands of different service providers.
Customer service is just not what it used to be. It has become increasingly more difficult to even be able to speak to a live person and not a recording! This fact actually becomes an opportunity for you to stand out in your niche by making sure your customer service is exemplary.
Think about it. Customer expectations are low. Most people don’t even expect to find top-notch customer service! However, most of them still DO appreciate it when service goes above and beyond the industry standard.
These same customers will typically will pay a little extra for service that really serves them. If you can tap into this customer base, you can create a niche, raise your prices, and make more money in the long run.