There are TONS of social networking sites on the web – so many that it can make one's head spin trying to keep up with them all. After being on each one for a bit, you can see which ones are the best fit for your specific needs and focus your attentions on those that add the most value.
You probably notice that some of the networks are wrought with people sending you emails about how you can earn 6 figures in 5-minutes. If this were true, why would any of us be working this hard trying to make a buck?
Then there are those that no matter what you do or how much you try to engage others by visiting their profiles and commenting on their posts, you just don't see the reciprocity. Like I said, put your energies where you will see the best return.
With that said, why are you networking? Are you a professional who is trying to get business? If so, be sure you don’t forget what your ultimate goal is – to make a sale.
It has been said that direct selling is frowned upon in the social spheres and this might be true. However, without a plan on how you are going to follow-up your networking with steps towards getting more customers, you will just find yourself spinning and stuck in the social network black hole.
Don’t get caught in the “numbers game”. Keep your eye on the target! Networking vs Selling? Selling is more lucrative by Michael Schuett discusses why as professionals, we shouldn’t forget about what our goal is when we network. Read Michael’s article here.