Marketing & Advertising Have Been Reduced To One Word...VIDEO Free Video Marketing Strategy


identityAs a small business owner, exactly who and what are you marketing?

If your company makes widgets the widgets are what you want to sell right? Right. However, how does a widget participate and engage in social media marketing? How does one establish a relationship with a widget? How can a widget be an industry expert? How can a widget continue to provide valuable information about its industry to prospective customers? The answers are – it can't.

But you, as the small business owner, can and should. You are your brand. Your widget’s reputation has a direct correlation with YOUR reputation. You can’t manage a widget’s reputation but you can and should manage yours. In the article Build Your Brand So People Will Refer You, Dan Schawbel breaks down this process into 5 main areas:

  • Be interesting
  • Be valuable
  • Be generous
  • Be enabled
  • Be networking

Read Dan’s full article here.

About the Author

Julie Weishaar We will work with you to increase your online visibility by leveraging the latest in Internet and video technologies while helping you grow your business. We provide video marketing services and offer video marketing products for those who like to “do it themselves”, specializing in camera-less animated video production. We also provide consulting services for those who are just starting out on the Internet or with Video Marketing and need help with their Internet and Video Marketing Strategy.

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