Small Business Owner: You = Your Brand

As a small business owner, exactly who and what are you marketing?

If your company makes widgets the widgets are what you want to sell right? Right. However, how does a widget participate and engage in social media marketing? How does one establish a relationship with a widget? How can a widget be an industry expert? How can a widget continue to provide valuable information about its industry to prospective customers? The answers are – it can't.

But you, as the small business owner, can and should. You are your brand. Your widget’s reputation has a direct correlation with YOUR reputation. You can’t manage a widget’s reputation but you can and should manage yours. In the article Build Your Brand So People Will Refer You, Dan Schawbel breaks down this process into 5 main areas:

• Be interesting
• Be valuable
• Be generous
• Be enabled
• Be networking

Read Dan’s full article here.