Feb 122010
What the Heck is Sales 2.0 (& Why Should I Care)?
This post is written by Nigel Edelshain, CEO of Sales 2.0 (LLC) with a good sense of humor and relevant user-friendly analogies.
Sales and marketing DO play in the same sandbox, but as marketing opens the door – sales needs to "close" it and the deal. He points out the ultimate requirement is the use of effective sales tools/strategies for best bottom line results.
