What’s in it for Me?
As business owners, we need to remember that our potential clients or customers don’t care about what our product or service does for others, they only care about how it will help THEM!
Many business owners get caught up in promoting the features of their offerings, when they need to pay more attention to the BENEFITS.
Stop Selling the Product. Start Selling the Benefit is a very interesting blog post about how to “tie your product or service to emotion…“and uses some pretty interesting examples.
Did you ever wonder why the mannequins in stores wearing the clothes the store is selling don’t have faces?