Marketing & Advertising Have Been Reduced To One Word...VIDEO Free Video Marketing Strategy

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If you are a small business owner, you might be totally overwhelmed with running your business, with a major concern being how to best promote your brand. Many factors need to be taken into consideration when deciding on the most effective approach for your industry niche and your company's specific situation.

However, all small business owners have one thing in common and that is the need to determine what makes them different, better, or stand out from the competition. If you have been in business for a while and have a good reputation and good customer service, you will benefit from the perception others have of your company by way of repeat customers and referrals. Even in this high-tech world and increasing use of social media marketing, word-of-mouth advertising is still the most efficient and cost-effective form of advertising.

What are some ways to make your brand stand out? In order for your potential customers/clients to notice you, you will need to have something in your marketing arsenal that makes you "different". 

If pictures speak a thousand words, how many words do you think a video speaks? 

People Remember:

  • 10% of what they Read
  • 20% of what they Hear
  • 30% of what they See

But 50% of Read, Hear, AND See

Introducing Video Emails

  • People no longer just have to read; they can watch and listen too – engaging all the senses at the same time
  • Video emails are great for companies who either don’t have a website or have an out-dated one that is not optimized for search. Include a link to your website in your video email and drive traffic to your site. Sending powerful video emails is a great way to increase your online presence
  • Harness the global reach of the Internet with the power of video
  • Use video email to announce special offers or deals
  • Search engines LOVE video – increase your organic traffic
  • Describe your product or service and the benefits of using it clearly and concisely
  • Increase word-of-mouth advertising by the impression your video emails leave on those on your mailing list
  • Convert your written marketing materials into video for a much more impressive and lasting impression

WAIT! What does this have to do with sex drive?

overwhelmed

 

Small business owner BEFORE using video emails!

 

calm

 

 

 

Small business Owner AFTER using video emails!

 

 

 

 

Small business owner at the end of the work day!

 

 

Try video emails – you might like them!

About the Author

Julie Weishaar Provides Internet and Video Marketing Solutions For Business

16 Responses to “Promote Your Business with Video Email Marketing and Increase Your Sex Drive!”
Read them below or add one

  1. I enjoyed your post and graphics. Liked the use of white space and that turtle pic. But back to video emails, I agree with you on this one, its much easier to create videos actually and it builds connections and trust more easily too.
    It's the closest thing you can do online outside of meetups. And because your putting yourself out there, and people can see your face, your eyes as you talk to them, it makes you more believable.
    And also use videos to give personal messages to your subscribers and customers. From time to time, why not do it like the old spice guy did and make a real personal video message? Kinda cool huh?

    • Hi Matt,

      Thanks for stopping by my blog. I love that turtle pic too. I have him in many different variations in other places too :). Thanks for adding that the video emails build connections and trust. You can also use video emails to send actual videos in addition to video clips of yourself speaking to your audience; of course this is less effective from the “personal message” aspect but still powerful in the delivery medium and the customization functionality. Nice idea about delivering messages like the old spice guy – but not so sure that would be a good idea for me LOL.

      Do you use video emails?

  2. Julie,
    This is a compelling case for incorporating video as a part of your overall marketing strategy. You are so right about search engines loving video. As for the title of this post – very clever.

  3. Susan Oakes says:

    Unfortunately in Australia especially in the regional areas they do not have high speed. Thanks for your answers and I will check out the link.
    Project is in early stages or should i say mostly in my mind. Thanks for the help offer and due to time difference I will send you an email.

  4. For beginners, my husband was peering over my shoulder and read your blog title.  He said "honey… you should REALLY  read that blog!"  :-)
    I love the statistics you gave about the levels of retention from reading, hearing and viewing.  The brain is wired differently in each individual.  There are various learning styles such as auditory, visual, kinesthetic.  Your suggestion to create videos reaches more learning styles so that information "sticks".  Great information.  Thanks!

    • LOL – Why does that NOT surprise me? It is true that the more senses we use in absorbing information, the better the retention level. And obviously that “word” in the title is a real attention-getter. Glad you enjoyed the post :)

  5. Great post Julie. Agree with you completely. Word of mouth is by far the most important form of advertising, not least for small companies operating in a small area. Email videos are a great idea, provided that the videos are professional. A badly done amateur video can be fatal to your image.

    • Hi Catarina. This is why reputation and relationships are still so important today – because of the power of word-of-mouth. Good point about the video quality – not sure I agree that a bad one would necessarily be “fatal” but it certainly would not help one’s reputation. However, the video should most definitely look professional so that is a good thing to keep in mind. Thanks for your input.

  6. Susan Oakes says:

    Hi Julie,
     I have heard of video emails and have received a couple, but they were not very good. A couple of questions for you, as the speed of loading videos can vary how do you account for this with your customers who for example do not have high speed cable or as we call it broadband?
    The other question is if these are sent only via an email how can that help with search engines?
    I am looking at using vidoe in a new project as if it is done well i think it is much more powerful way of communicating. Did like the link to sex drive and who knew video could have such an effect!

    • Hi Susan,

      As Catarina pointed out, the quality of the video is key as is the quality of anything we use for marketing purposes so not very good video emails are not going to help a small business owner’s reputation. Are there really people who DON’T have a high speed connection anymore? :) Not sure about that one. As far as helping with the search engines, take a look at: http://219390.myvideotalkstudio.com/videomail/player/mid/404082/tid/31323/cid/14310/uid/119341/fid/82873. This email is actually on the web – not exactly certain if the email itself can be picked up in search (still new at this) however, there are hyperlinks in the header and in my face LOL that link to different websites. In addition, as the content of a video email is open to anything, small business owners can put links to their websites or any place else they want to drive traffic to that site. Does that answer your question?

      What specifically are looking to do with video and your new project? Give me a call at 914-522-6411 – I might be able to offer you some suggestions.

  7. Paul Novak says:

    Sex drive? I seem to vaguely remember something I used to call a sex drive. It seems to have driven off without me around about the time I began writing 16 hours a day. Hmm, I might be wrong but there could be a coorelation in there somewhere.;) 

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