Use The Power of Video To Promote Your Local Business!
When people go online they’re typically looking for answers to questions. One of the easiest ways to share information with them is through Video. YouTube is the number two search engine on the internet. People go there everyday looking for information.
The easiest thing to do is think of the questions you get asked most often and answer those questions people. After all, if there are some people who are asking particular questions in your niche, there are probably other people that are wondering those same things. By doing so, you position yourself as an expert and someone that people will seek more information from.
How to Keep Them Coming Back to Your Website
Update your website pages often. One of the reasons that blogs tend to do better in search than websites is because we are constantly adding new content to our blogs. There is no reason why you can’t update/modify, and enhance your regular website too. Stagnant sites are dropped by some search engines.
Add social share and bookmarking links to your pages so they can be easily shared with others. Be sure to use consistent branding on your website so that visitors always know they are on your site. Use consistent colors, logos and slogans. Always provide a ‘Contact Us’ link on every page.
Include an FAQ page to address possible doubts and to clarify exactly what your product or service is so it is crystal clear. Ensure that each page on your website has appropriate and relevant titles and keywords so that your customer can find their way back to your site when they need/want to come back.
And last but not least, use the power of video to attract, engage, and inform your website visitors.