How to Run a Contest the “Right” Way!
We have all heard that running a contest is a great way to increase brand awareness. I have never run a contest before so when I was presented with the opportunity to get in on the Beta version of FB Contest Burner, I jumped on it and implemented it for a client of mine. The contest is not taking off as I had hoped (apparently the Premium WP version has significantly more functionality – perhaps this is a situation of “you get what you pay for”?) but I am hoping that it will shortly. The rules of the contest are pretty straightforward and the prizes are CASH! Who couldn’t use an extra $100, right? So, if you are on Facebook, please stop by the CONTEST , let me know your thoughts, and of course, feel free to enter. You earn points by sharing and there is another contest within this one – I won’t tell you what it is though, you will have to go find out for yourself NOTE: Be sure to scroll all the way to the bottom and click the “Enter Contest” button!
Contests ala Marc Gordon
I was speaking to Marc the other day about this very topic. For those of you who don’t know Marc, he is a Marketing Professional and Public Speaker who can hold the attention of any audience. He uses humor and wit to convey his message and I always look forward to his videos. Marc points out that as valuable as contests CAN be, if done incorrectly – they can have a really negative impact on one’s reputation. Now besides his suggestions on what to do and what NOT to do when running a contest, Marc is having one of his own. The only problem for me is that I don’t qualify because I don’t have an iPad2 (or an iPad1 for that matter). So Marc, if you are reading this, I am protesting your contest on the grounds that it is discriminatory to those of us who do not own Ipads!
Now what about you? Have you run contests? If so, please share what/how you ran them and what your results were. Inquiring minds really want to know. And now, without further ado, I present MarcTV! Enjoy!