Who Are You and Why Should I Care?
Do you know how many businesses, both small and large are marketing their products and services on the web? Do you know how many articles and blog posts are written around the same content in various places on the Internet? Have you even wondered how and why there are a finite number of topics one can speak or write about yet an infinite number of discussions about them?
I read somewhere that it would take 57,000 years to read the entire Internet and then of course, once you were done, you would have to go back and start all over again because the web is dynamic and constantly changing. Now I don’t know about you, but that is way more time than I have so the challenge becomes how do YOU get your website, articles, blog posts, etc. read?
There is no easy answer but there are a few simple things to keep in mind. First of all, if you are a small business owner and can’t answer the questions “who are you?” and “why should I care?” – you better either figure out a way to answer those questions or find another career.
Your brand, your product or service, and your online personal and business reputation make up who you are. You need to be able to clearly define exactly what your offering is. If you are selling a specific product or line of products, the answer is fairly straightforward. But if your business is service-oriented, it might be a little more difficult to be able to clearly capture your service(s) in one phrase (your tagline). Keep in mind that if you as the business owner can’t summarize your service(s), your potential customers certainly won’t be able to either.
Next you need to be able to answer the question “why should I care”. What need does your business fill? What makes you better or different than your competitors?
Armed with these answers, you are in a better position to be “heard”.