You’ll hear the term “keywords” used a lot on this site. If you don’t understand the meaning then you could spend a lot of time feeling like you’ve missed something important. Because your keywords are the basis of everything you’ll do online. This part is worth repeating: Your keywords are the basis of everything you’ll do online. Once you know what keywords bring you the most (and best) site visitors, you’ll create ads around those keywords, send out emails on topics related to those keywords, write blog posts and articles that discuss those keywords, and create videos, special reports, and books centered around those keywords. Quite simply, they are the words that describe your web site so customers can find you. To put it another way, key words are the words that your potential customers would use to describe what they need from you.
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