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Creating Email Lists for Marketing Campaigns

email marketing

If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam.

However, this is not true and not partaking in some form of email marketing can actually hurt your business! By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world.

Email Marketing is the most cost-effective mean of “advertising” your business available today!

Email Marketing 1-2-3

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials.

One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. One of the problem with purchasing an email list is you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

It is better to have a shorter list of TARGETED emails than a longer list of those who really have no interest in your niche!

Capturing Leads to Build Your List

There are many ways to capture leads for your email list. You can and should have an opt-in form on your website and blog. You can include full URLs in the first line of the description of your videos on Youtube. You can also use lead capture pages that give away something or provide valuable knowledge to your target market.

Learn Why and How to Use Video To Build Your List

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About the Author

Julie Weishaar We will work with you to increase your online visibility by leveraging the latest in Internet and video technologies while helping you grow your business. We provide video marketing services and offer video marketing products for those who like to “do it themselves”, specializing in camera-less animated video production. We also provide consulting services for those who are just starting out on the Internet or with Video Marketing and need help with their Internet and Video Marketing Strategy.

4 Responses to “Introduction to Email Marketing and List Building”
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  1. alex jhon says:

    How to send bulk mails? email marketing effective

  2. shanu says:

    i like this post

  3. rafeu says:

    I think it is really useful because I personally like commenting on blogs with CommentLuv. But some sites have versions that are no longer supported asking them to upgrade to premium.

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