Marketing & Advertising Have Been Reduced To One Word...VIDEO Free Video Marketing Strategy


FACT: People Like to do Business With People They Know

The Internet allows you to get “known” by a ton of people virtually. So how can you do this? You join all the social networking sites you can possibly handle and “get to know” people. Interact, engage, build relationships, let them “know” you, trust you, etc. At the end of the day you find you are exhausted trying to keep up with all the new “friends” you have made on the various social platforms! The next day you get up and continue where you left off establishing, building and nurturing these relationships! Don’t get me wrong, some really wonderful connections/friends can be made in this way. I have been fortunate enough to have connected with some super smart, helpful, kind, caring, and valuable people. A special thanks to Susan Oakes, Sherryl Perry, Keyuri Joshi, Dennis Salvatier, Hollis Brown, Susanna Hess, Kim Jensen, Caterina Alexon, Gary Smith, and more. I met these people online via the social media route and am very grateful to them for the various ways they have added value to my life!

Turn Your Virtual Handshake into a Virtual Business Card

However, what if you could fast-forward the “getting to know you” stage of your relationship-building process? You know, the personal stuff that we openly share like marital status, children, hobbies, etc. What if there were a way to put your profile information into a virtual business card so that those you meet on the web can get to”know” you instantaneously like in the video below?

Re-Purposing Video

The video above was originally made as part of a challenge/”homework” assignment from Kim Jensen to create a profile video. I liked the idea and ran with it. She even liked the video :). Today I came across a contest on ActiveRain by Rebekah Radice called Create a Killer Elevator Speech That WINS Business Contest. I loved this idea as well and ran with it too! I used the profile video I had created for Kim, added a little elevator pitch content, and turned it into my Virtual Business Card. See, I even put it in my sidebar on my website(s)!

What do you think? Do you think using a virtual business card like this can save time in the initial “getting to know you” phase of an online relationship? Do you think this video gives the viewer an overall indication of who I am?

About the Author

Julie Weishaar We will work with you to increase your online visibility by leveraging the latest in Internet and video technologies while helping you grow your business. We provide video marketing services and offer video marketing products for those who like to “do it themselves”, specializing in camera-less animated video production. We also provide consulting services for those who are just starting out on the Internet or with Video Marketing and need help with their Internet and Video Marketing Strategy.

23 Responses to “Introduce Yourself to Your Target Market: Your Virtual Business Card”
Read them below or add one

  1. @Sonny: I am not sure what you are asking :)

    @Kisha: Glad you found the video helpful!

    @Ruby: Bingo – that is what I was trying to do :) Are you using video in your marketing?

  2. Xyra says:

    Hi Julie..I am hoping that I can share this post because it impresses me a lot and I thank you for sharing it…

  3. Ruby says:

    Your video are great and definitely helps others including potential customers and to know you quickly and ultimately, build trust!

  4. Kisha says:

    Hello Julie… You have great ideas in this video… It serves as an eye opener for me.

  5. Gia says:

    Hi Julie…Thank you for the realizations you have given us in this post…

  6. Sonny says:

    Hi, I watched the video, and I was wondering whether you would consider taking advantage of such a medium by addressing viewers directly (with footage shot specifically for this purpose)…

  7. @Sandip – thanks for the comment. My goal was to give the viewer an idea of “who” I am. Someone (Susan I won’t mention your name LOL) asked why the crazy colors. It is because that is me :)

    @Kevin: Yes – no doubt – social networking sites allow us to get to know our target market. And also agreed that it is up to us to determine the best way to build relationships with the ultimate goal of promoting our offerings.

    @Norman, virtually – this idea definitely has merit. However, when face-to-face networking, we still need those business cards :)

  8. Hi Adams, I definitely agree that trust is of utmost importance and that it does take time to build trust. Video – whether you are in front of the camera or not – is just the first step. It is also really helpful in getting higher ranking in the search engines. There is never a “single” solution – it is a mixture of many things that add to our customer-base. Thanks for stopping by and leaving your footprint here :)

  9. Adams Reed says:

    I do realise that a video is one of the ways to break the virtual ice as someone mentioned, but I am so not ready for that. Getting in front of a camera is areal mission in itself. Also I personally believe that in order for someone to do business with you on a continuous business, the most important thing here is trust. This is something that can only be built over time.

  10. Noman Issam says:

    There was a time when every business person carried a pack of business cards for handing out to new acquaintances. An easy to use online tool for create a virtual business card showcasing your portfolio, resume, social networks and contact information

  11. Levinz says:

    Thanks for being so generous to us and for posting such a very informative blog.. Keep up the good work!

  12. Hey Cat,

    Thanks – I think the idea works. Let people know right away a little bit about who you are as soon as they land on your website. First impressions are the most important, right?

  13. Hi Julie,

    I like this idea a lot. I need to fix myself up a good intro video for my site. I did one last night which I think I may share for now, just to break some o’ that virtual ice! 😉

    Cat Alexandra

  14. Kevin says:

    You are right about people will most likely do business with people they know. This is where social networking site are most handy. Social network sites provide us with better opportunities on building relationship with people. And it is up to us to learn the effective ways to market our products through these sites.

  15. Sandip says:

    I think a video like the one you created is extremely useful. It helps get to know you quickly and ultimately, build trust! That can then be used to form profitable relationships. Doing business is so much more fun when you actually know the person on the other side

  16. HI Dennis. I like that: “Break the virtual ice” – can I use it? :)

  17. I think this would make a great addition to the ABOUT US/ME section of a website. It could break the virtual ice right away and show a side of yourself that could lead to some business. Because you’re totally right, people want to work with people they like.

  18. HI Susan. We are twins separated at birth right – a few years apart but no worries – I won’t tell anyone that you are the older one! :) You are the best you know!

  19. Susan Oakes says:

    Thanks Julie and have enjoyed getting to know you better as well as sharing quite a few laughs.

    Your video looks great and certainly helps others including potential customers to know about you in a short time.

  20. @Catarina: Ah the woes of being young and beautiful :) I completely understand & it is not a laughing matter but a very serious one and I am really sorry you have gone through that. You know you can do one without your images that describes who you are/what you do/etc. You can “know”/learn things about people without seeing an actual photo of them! What do you think?

    @Keyuri: I have to ask, did you have to look up how to spell “ferklempt”? LOL I am blushing :) Thanks so much. I feel like Sally Field – “they like me – they really like me”!

  21. Keyuri Joshi says:

    First… thanks for the mention. I’m all ferklempt as I appreciate the online bonds many of us have cultivated.

    In my humble opinion, this is by far your best video ever. I absolutely love it because it really does let me see the “real” non business side of you. That renders common ground from which people grow together. Very nice!

  22. Thanks for mentioning me Julie.

    Agree with you, we all need to have a virtual business card and video is a good way of doing it. However, I’m a bit reluctant since I have had problems with men staling me online. So no video for me. Maybe in the future?

    Comment Luv doesn’t work – My latest article is “What a wonderful surprise – Saudi women will vote”

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