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Helpful Free Internet Marketing Tools

Brand Overviews

  • HowSociable – A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
  • Addict-o-matic – A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
  • socialmention – A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate
  • Knowem.com – Profile building tool

Website Tools

  • Link popularity – The Backlink checker generates a complete site analysis e.g. amount of backlinks, indexed sites, Google PageRank and also if your domain is listed in DMOZ and Yahoo directory
  • Article Underground: An online analysis tool that will even check your meta tags and warn you if it finds errors
  • Rank checker – Keyword rank checker tool to check your search engine position ranking for any keyword in the mayor search engines and get an advanced report including related keywords and spell check
  • HTML Test Bed – Enter some HTML code here, then click DISPLAY to see it rendered in another window
  • Keyword Density Tool – An analyzer that calculates the keyword density for a web page, analyzing single keywords and keyphrases of two or three terms
  • Multiple rank checker – Keyword rank checker tool to check your search engine position ranking for any keyword in the mayor search engines and get an advanced report including related keywords and spell check
  • Page keyword analyzer – Research and analyze the keyword targeting from your web page for any keyword and urls and verify if your page is optimized for the given keyword
  • Motoricerca: The checker applies the keyword density formula taking in account many parameters, that you can manage with the following panel, and it produces a report with an analysis of frequency and density of main words and phrases of the submitted page
  • Keyword Analyzer for Your Articles – Enter the content of your article and optionally a list of the long-tail keywords you want to make sure are present at least once.
  • Keyword Density Checker = This tool will crawl the given URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.
  • Keyword Density Tool – Analyze the keyword density from their web pages and include a tag cloud for easy display of the most important keywords from your site
  • Live Keyword Analysis - Type in your keywords and then paste in your text and your keyword density analysis will be done on the fly

Blog Search Tools

  • Technorati Search – Technorati’s new search interface. Use it to find top blogs based upon inbound links only
  • Google Blog Search – Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates
  • IceRocket – Blog search tool that also graph-files
  • BlogPulse – Search for blog posts by keyword. Developed by Nielsen BuzzMetrics

Social Buzz Monitoring

  • Google Trends – shows amount of searches and google news stories
  • Trendpedia – Create charts showing the volume of discussion around multiple topics. Generates cool graphs
  • BlogPulse Trends – Compare the mentions of specific keywords and phrases in blog posts
  • Omgili Charts – Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums
  • eKstreme– blog data is obtained from Technorati and the social bookmarks come from del.icio.us

Message Board Search Tools

  • BoardTracker – tracks words in forums
  • BoardReader – Search multiple message boards and forums
  • Omgili – Omgili is a specialized search engine that focuses on “many to many” user generated content platforms, such as, forums, discussion groups, mailing lists, answer boards and others. Omgili finds consumer opinions, debates, discussions, personal experiences, answers and solutions
  • Google Groups – Searches usenet groups
  • Yahoo! Groups – Searches all Yahoo! Groups

Twitter Search Tools

  • Twitter Search – Search keywords on Twitter which “self-refreshes”. See what’s happening — ‘right now’
  • Twit(url)y – see what people are talking about on Twitter
  • Hashtags – Realtime Tracking of Twitter Hashtags
  • TweetBeep – Track mentions of your brand on Twitter in real time
  • Twitrratr– Rates mentions of your search term on Twitter as positive/neutral/negative
  • TweetMeme – View the most popular Twitter threads occurring now
  • TwitScoop – Through an automated algorithm, twitscoop crawls hundreds of tweets every minute and extracts the words which are mentioned more often than usual and creates a tag cloud

Web Site Traffic

  • Compete – Competitor site traffic reports. Estimates only of monthly visitor data. Best used on large high-traffic Web sites
  • Quantcast – Use this on large high-traffic Websites. It allows you to compare multiple web sites in one handy chart. Estimates only of monthly visitor data
  • Alexa – Comparative site traffic reports. Includes estimated reach, rank and page views

Search Data

  • Google Trends – Search trends and see search volume by country and region
  • Google Insights – Compare search volume patterns across specific regions, categories, and time frames
  • Wordtracker Keywords – Displays average daily search volume of a given keyword or phrase
  • Yahoo! Keyword Tool – Displays search volumes for specific keywords and phrases for previous month’s search data
  • Google Keyword Tool – Generate keyword ideas for related keywords and search volumes

Multimedia Search

Social Bookmarking

  • Digg – Social Bookmarking, mainly for news, images and videos
  • StumbleUpon – Social bookmarking – general cool stuff
  • Delicious – Social bookmarking

Feed Aggregator

  • Yahoo Pipes – Feed aggregator and manipulator. Set up pipes for news alerts and overviews

URL Cruncher

  • Bit.ly– URL cruncher with dashboard metrics enabling measurement of number of clicks, countries clicked from, conversations around url, etc.

Search Engine rankings

List was originally compiled by Free Social Media Monitoring Tools

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