Marketing & Advertising Have Been Reduced To One Word...VIDEO Free Video Marketing Strategy


Who Cares About Video Anyway?

Anyone who has anything to promote!

videoWe all know the internet is changing how we live, and even how we earn income. Using video in your small business will help you stay on top of the trends by utilizing the power of video as part of your communications and messaging channels.

There's no denying that online video has become a new way for people to communicate, be voiced, and to show off their strut… so to speak.

If you spend a few minutes over on Youtube, or any of the other countless online video portals that are available online today, you can find just about anything and everything you could ever imagine, all online in video format.

From instructions on cooking, cleaning, driving, speaking, marketing, you name it… to comedy, expression, musical talents… and the list just goes on and on.

The online video movement exists because there is an aspect of it that appeals to virtually anyone.

Facts About Online Video

  • Businesses everywhere are adopting online video and need a channel where their target audiences are guaranteed to see it.
  • Online video is the future: Key indicators point to corporations embracing online video as an essential marketing tool. In a 2008 Interactive Marketing study, Forrester Research predicted a compound annual growth rate of 72% through the year 2012 – the most robust of all interactive investments. Online video is expected to grow significantly more than search engine marketing, display ads, and email marketing.
  • Millions more expected to watch: A recent study by eMarketer indicated that 152 million people are watching online video in 2008. By 2012 that number, per the study, is expected to soar to 190 million.

Videos come in many shapes and sizes

There are many options available for creating your own videos. You can simply speak your message into a web cam. This is probably the simplest method of utilizing videos but it doesn't necessarily mean it is the least powerful. There is tremendous value in connecting with your target in the most personal way. How much more personal can you get than actually speaking to them? Many people are reluctant to get started with using video as part of their arsenal of marketing tools because they think they don't have the skills/time/production expertise to do it correctly. Everyone has the ability to speak, and most people either have a web cam or at least have access to one. Don't let your concerns about not being "ready" hold you back from realizing the benefits of video marketing.

There are also some people (like myself LOL) who don't relish the idea of being in front of a camera. For us, there are many other options available ranging from many do-it-yourself projects to paying a professional to create your video.

You can create videos using Microsoft PowerPoint and then convert them to video format. This method is very powerful and easy to do via the tremendous functionality within the PowerPoint platform using custom animations. There are other free video making tools on the market today – some better than others. I used one a while back (I won't mention the name here to protect the innocent – or not) but didn't like it because of the robotic sound of the voices that narrated the video. I just recently learned about another video making tools called Xtranormal. The voices are most definitely robotic but within the framework of the intention of the videos, that being satirical and humorous, the robotic sound seems to be a good fit – at least I think it is. This type of video is definitely not a fit for everyone. If your brand image is more conservative, Xtranormal is not for you. I tend to use humor in my marketing and video production so for me, it is congruent.

Please watch the short video below and let me know what you think. This is my first project using Xtranormal and I would appreciate your comments/feedback before I decide whether or not to move forward creating more videos using Xtranormal.

About the Author

Julie Weishaar We will work with you to increase your online visibility by leveraging the latest in Internet and video technologies while helping you grow your business. We provide video marketing services and offer video marketing products for those who like to “do it themselves”, specializing in camera-less animated video production. We also provide consulting services for those who are just starting out on the Internet or with Video Marketing and need help with their Internet and Video Marketing Strategy.

14 Responses to “If a Picture Speaks a Thousand Words, How Many Words Do You Think a Video Speaks?”
Read them below or add one

  1. Kirsty says:

    I really wanted to learn how to upload a video in youtube. Maybe it is just easy but I haven’t tried it every since and how much I eagerly wanted to know how to do it. Video marketing can drive more traffic nowadays and will hep my site have lot of traffic or visitors.

  2. Hi Benny. Thanks for your comment. If you would like more information or suggestions about how you can start using video in your marketing, please don't hesitate to ask :)

  3. benny says:

    Video. I never thought about it through marketing.
    I oing try to use this in my Company

  4. Hi Marcus,

    Welcome and thanks so much for appreciating my blog :) What are you doing with video and how has it changed/improved your marketing?

    I like that – "unique" – that is what I was looking for. I am a little strange LOL. Thanks for subscribing and I look forward to more networking with you.

    Happy holidays to you and your family!

  5. Hi Julie, my first time on your site and you're really doing some great work here. I know personally, video has changed my business maybe more than anything else I've done in my web 2.0 efforts. There is something that's just so credible and real about video, even compared to great content marketing efforts…
    Regarding the video, it was really unique to me. At first it seemed really odd, then as I continued to watch is was actually really funny and witty, and the oufits bring a good laugh as well. I think it just might fly.
    Best to you and your blog. I'm now subscribed. :-)

  6. Keith, I am not so sure I will start practicing my scales again LOL – but I still do play the piano and do know where middle C is :). Looking forward to hearing back from you about my email.
    Hey Dennis, I just checked out that video. It is the same product that I used for this video – I actually did one with these same characters – just didn't curse in mine LOL ( . WIth over TEN MILLION views maybe I should re-consider my approach! "cute
    vs "crude" hmmmmmmmmmm……

  7. Julie, the length is good, but the voices and the few camera shots deserve a minute less. I think everyone agrees that video is the way to go. And this is a step in the right direction but it's still getting there. It reminds me of the iPhone vs EVO video on youtube. You might want to check it out. It'll give you a laugh. 😉

  8. Keith Davis says:

    Hi Julie
    Thanks for your comment and thanks for your email.
    Glad you liked the video – might even get you back practising your scales.
    Now which one is middle C? LOL

  9. Hi Keith. I don't have an answer either – just that they are very powerful messaging tools! I am anxious to see how some video's – like yours – can't be described in words. Heading over there now…..

  10. Keith Davis says:

    Hi Julie
    "How Many Words Do You Think a Video Speaks?"
    I don't have an answer but some videos can't be described in words.
    Just by coincidence, my latest post has such a video… it could never be described in words.
    As for the robotic voices, it's a bit like the train announcements in the UK. The words are correct but the intonation is wrong when the words are used to make up a sentence.
    That's just one of the complexities of language.

  11. Hi Susan,
    Thanks for you comments. You are right about some of us being more visually oriented and I also think because video uses more senses than just text it gives the message a higher impact.
    Regarding the voices, you know it is funny as I have not heard many other videos with these robotic voices (except that other site I didn't mention) so I do so appreciate you and Sherryl sharing your perspectives. As we know, it is so important to be able to see how our message is being perceived by others. There are several options for each voice but not all of them are in English LOL. I will check it out and again, thanks so much.

  12. Susan Oakes says:

    Hi Julie,
    The advantage of video is that many of us are more visually oriented and will watch something rather than say listen, so i do agree video has a place when marketing your products or services.
    Regarding this video, like Sherryl I did find it a bit long and the only prblem with the voices is i have seen a number of these types of videos and they all have the same voices which dilutes the impact. It would be like all TV ads have the same talent is all commercials. Is there a way to have different voices?
    Thanks for sharing the information.

  13. Thanks so  much Sherryl for your comments and feedback :) Did the robotic voices bother you in the video or do you see them as a "fit" within the context?

  14. Julie, You’re so right that online video is the future. Corporations definitely need to embrace it as a marketing tool. Converting Microsoft PowerPoint presentations to video format is brilliant and something I absolutely have to make the time for. As for Xtranormal, thanks for telling us about this. It looks like a great tool.
    You asked for feedback about your video. Honestly, I liked the video but it was too long for me and I wouldn’t say I have a short attention span. (I would say I seem to always be in a rush!)

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