Who Cares About Video Anyway?
Anyone who has anything to promote!
We all know the internet is changing how we live, and even how we earn income. Using video in your small business will help you stay on top of the trends by utilizing the power of video as part of your communications and messaging channels.
There's no denying that online video has become a new way for people to communicate, be voiced, and to show off their strut… so to speak.
If you spend a few minutes over on Youtube, or any of the other countless online video portals that are available online today, you can find just about anything and everything you could ever imagine, all online in video format.
From instructions on cooking, cleaning, driving, speaking, marketing, you name it… to comedy, expression, musical talents… and the list just goes on and on.
The online video movement exists because there is an aspect of it that appeals to virtually anyone.
Facts About Online Video
- Businesses everywhere are adopting online video and need a channel where their target audiences are guaranteed to see it.
- Online video is the future: Key indicators point to corporations embracing online video as an essential marketing tool. In a 2008 Interactive Marketing study, Forrester Research predicted a compound annual growth rate of 72% through the year 2012 – the most robust of all interactive investments. Online video is expected to grow significantly more than search engine marketing, display ads, and email marketing.
- Millions more expected to watch: A recent study by eMarketer indicated that 152 million people are watching online video in 2008. By 2012 that number, per the study, is expected to soar to 190 million.
Videos come in many shapes and sizes
There are many options available for creating your own videos. You can simply speak your message into a web cam. This is probably the simplest method of utilizing videos but it doesn't necessarily mean it is the least powerful. There is tremendous value in connecting with your target in the most personal way. How much more personal can you get than actually speaking to them? Many people are reluctant to get started with using video as part of their arsenal of marketing tools because they think they don't have the skills/time/production expertise to do it correctly. Everyone has the ability to speak, and most people either have a web cam or at least have access to one. Don't let your concerns about not being "ready" hold you back from realizing the benefits of video marketing.
There are also some people (like myself LOL) who don't relish the idea of being in front of a camera. For us, there are many other options available ranging from many do-it-yourself projects to paying a professional to create your video.
You can create videos using Microsoft PowerPoint and then convert them to video format. This method is very powerful and easy to do via the tremendous functionality within the PowerPoint platform using custom animations. There are other free video making tools on the market today – some better than others. I used one a while back (I won't mention the name here to protect the innocent – or not) but didn't like it because of the robotic sound of the voices that narrated the video. I just recently learned about another video making tools called Xtranormal. The voices are most definitely robotic but within the framework of the intention of the videos, that being satirical and humorous, the robotic sound seems to be a good fit – at least I think it is. This type of video is definitely not a fit for everyone. If your brand image is more conservative, Xtranormal is not for you. I tend to use humor in my marketing and video production so for me, it is congruent.
Please watch the short video below and let me know what you think. This is my first project using Xtranormal and I would appreciate your comments/feedback before I decide whether or not to move forward creating more videos using Xtranormal.