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Everyone Has an Online Personal Brand

personal brandYour online personal brand is the same as your reputation.  Everything you do, say, don’t do, don’t say, etc. becomes part of your brand, your reputation, and how others perceive you. There are many ways you can strengthen your personal brand. However, what took so long to build can be destroyed in a matter of seconds in four easy steps!


Don’t do today what you can do tomorrow. Your brand can create itself, right? WRONG! You already know what your niche is and you already have a plan. All you need now is to put your plan in action. Remember, you are in charge of your own personal brand. If you don’t build it up, who will?

Be Inconsistent

You need to define your brand. Your brand also has to be consistent. For example, McDonald’s hamburgers taste pretty much the same no matter where you are located. When you walk into any McDonald’s anywhere, you KNOW exactly what you will get. That is consistency. Your customers will expect to see your brand wherever you are online. If they don’t, they won’t recognize you.

Bad Time Management

You need to know how to manage your time properly. If you cannot keep track of your own work and time, why would clients trust you with their money? Part and parcel of your own personal branding is to deliver the goods on time and in a consistent manner! There is no point having really good products but at the same time being unreliable. Clients take reliability into account when choosing your brand.

Get Stuck in a Rut

You need to constantly keep on moving. Your ideas need to be fresh. If you just stick to the same old concept all the time, someone is bound to take your idea and an extra zing to it. So keep those fresh ideas coming. You don’t want your personal brand to stay on a plateau phase all the time! You want it to keep growing and growing!

There are many other ways to kill your online brand like being rude in a public forum, not following through on your brand promise, being dishonest, having poor quality products or services, and much more. :)

Video can also be viewed on my Youtube Channel How to Kill Your Personal Brand in 4 Easy Steps

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About the Author

Julie Weishaar We will work with you to increase your online visibility by leveraging the latest in Internet and video technologies while helping you grow your business. We provide video marketing services and offer video marketing products for those who like to “do it themselves”, specializing in camera-less animated video production. We also provide consulting services for those who are just starting out on the Internet or with Video Marketing and need help with their Internet and Video Marketing Strategy.

11 Responses to “How to Kill Your Online Personal Brand in Four Easy Steps”
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  1. Kate Bill says:

    Great post. Thank you for this information. Time management is very important so that you will gain success in your personal brand and your clients will trust on your products.

  2. Pop Up says:

    very important and short point really very helpful thanks for sharing this with all of us its really great post.

  3. Myka Aniston says:

    Awesome topic. Before, I didn’t know that personal brand is just the same as online reputation but now I know. You really explained it very well. Thanks for the ideas.

  4. Thanks Anna – most definitely we can ruin our online reputation very quickly by one silly mistake. Ever wonder why online reputation management companies make the big bucks? :)

  5. Anna says:

    I admit it, these are really the most common mistakes a blogger can do while branding him/herself. Personal branding is a very sensible area of the online marketing scene, the trust which is really hard to earn could be lost in a second.

  6. Hi Catarina, Of course there are MANY more ways to ruin your personal brand and most definitely, being rude or insulting on social media is a biggie! I have absolutely run across many obnoxious people in discussions on LInkedin and other social networking sites and nope – sure wouldn’t. Sometimes you just have to wonder where their common sense has gone, right? Thanks for stopping by – hope you are doing well! :)

  7. Catarina says:

    Good points Julie.

    Would just add that even if you are doing a marvellous job on all 4 points it will not matter if you are rude to an insult people on social media.

    Haven’t you come across some member of Linkedin in discussions that are always obnoxious? Would you do business with them? I sure wouldn’t.

  8. Steve Hippel says:

    Nice short points but very true and very important. It’s really easy to get stuck in a rutt without realising. I think something just clicked. lol.

  9. Carol says:

    This is so wonderful post and I think people who read this post gonna think positive in life :) thanks again for posting this.

  10. LOL Lawyer Sydney – how’s this for a little reverse psychology?

  11. This is really helpful, I have taken what you said and will learn to do the complete opposite – in one way this is quite inspiring for me, thanks!

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