Marketing & Advertising Have Been Reduced To One Word...VIDEO Free Video Marketing Strategy

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Talk to Your Customers

Seems simple enough doesn’t it? Yet how many small business owners don’t actually speak with their customers directly? How many have either an automated response system in place to address problems/issues, or have a staff member get in touch with a disgruntled customer?

Put yourself in the shoes of your customers. What would have a greater impact on your perception of a company – an automated email response or a direct message from the business owner showing concern for not only addressing your problem/issue, but offering a suggested resolution? 

The business world today is one of competition levels beyond anywhere they have ever been and so many industries are completely saturated. Everyone is trying to sell us on the latest, the greatest, and the best “whatever”. Everyone’s product or service is THE only one you should purchase. What happens to a population of people who are bombarded daily with SO many marketing messages resulting in serious information overload?

They stop listening!

deaf earsMost marketing messages are not even being heard because they are falling on deaf ears! 

What can you do to prevent your brand’s message from disappearing in the black hole of messaging?

Start by paying attention to the customers you already have. Did you know that it costs 5 times as much to acquire a new customer than either upsell or get repeat business from a current one? You need to pay careful attention to your customer service status to ensure that your customers are happy, that they become repeat customers, and that they refer your brand to others. This is part of your reputation management. Keep them happy and they will come back again.

You need to be a little different, a lot more compelling, and need to have an edge over your competitors. How can you do that?

You have to start by thinking outside of the box. Thinks of ways to make YOUR brand message and YOUR customer service stand out.

I have written before about video emails and how they can really increase your brand messaging power, but recently came across another use for video emails that I hadn’t thought of.

Consider the following scenario:

You, as a customer, are having a problem/issue with a company you are dealing with. How impressed would you be to receive a PERSONAL response/apology/problem resolution from the owner of the company in your email inbox? I had one of those “Aha” moments when I saw this in practice.

Take a look at the following example by clicking on the image below and see one way you can improve your customer service and enhance your reputation with video emails.

What are some of the things you are doing to make your brand stand out?

How are they working?

Inquiring minds want to know :)

 

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About the Author

Julie Weishaar Provides Internet and Video Marketing Solutions For Business

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2 Responses to “How to Improve Your Customer Service – A Novel Idea”
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  1. Hi Susan. There are many ways to do a video email so the answer to your question is – it depends. :) I have seen people who simply use a web cam to record a message and send it that way. I am not sure how that works as I don’t do it. There are also many companies that sell video email services but again, because I don’t use them I can’t tell you how much they charge. The only video email I know about is the one from MyVideoTalk. One can purchase the video emails alone as a stand-alone product from $14.95/month up to $49.95/month – the latter cost being part of the business opp that includes all the products in the MyVideoTalk suite of video products. As far as how long does it take? Minutes. With MyVideoTalk, you first create templates – as many as you want – customized for whatever your goal is. These templates include a header and an image that is hyperlinked to wherever you want. You simply record your message, choose the template you want and hit “send”. Is that simple enough? LOL Seriously – as you know, I am not the most technical person around (that is a HUGE understatement!) and I can whip these things up in no time!

    I always look at any study from a skeptical perspective. Studies can be so biased if not done correctly with a control group and assurance that the results are statistically significant (I have this vague memory of my statistics courses from college). But with that said, I do agree with you that small businesses really need to realize how important their current customers are and to focus much of their energies on this powerful source of new business.

    Thanks for your comments :)

  2. Susan Oakes says:

    Hi Julie,
    I like the idea regarding video for customer service. One question for you is how long would it take to do and the cost for a company to use this approach vesus an email.
    Also I saw another study this week that said the number 1 issue for small businesses was still to attract customers. I do begin to wonder when they will realise that to nuture the relationship with current customers can bring in new customers.

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