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How Can Small Businesses Increase Their Online Exposure?

footprintsThe Internet is a HUGE place and the competition in most markets is fierce! So what can YOU do to get more customers, get more customers to buy more often, get more customers to make larger purchases, and grow your business?

Capture the Contact Information of People Coming to Your Website

You absolutely MUST know who is visiting your web site!  If you don’t, you might very well be leaving money on the table. I was having a conversation today with a woman who is not using her website to make money, but instead to help people who have a need. The concept is the same. How can she know who has come to her website, who needs help, and how to follow-up with them if she is not capturing the contact information of those who DO visit her website?

Get Your Website Visitor’s Footprint – Why?

  • You will now know who visits your website
  • You NEED their PERMISSION to send VALUABLE emails to their inbox
  • You can and should follow-up with relevant, helpful, compelling content via auto-responder emails
  • You can and should develop and nurture the “relationship” with your website visitors
  • You now have the ability to continue to provide information they need or want
  • Gives them the opportunity to get to “know” you so they learn to like and trust you
  • Keeps the relationship moving forward and when your product or service meets the needs of your potential clients, they will already know, like and trust you, and then they will buy from you

floating lead capture form

You Have Their Attention – Now What?

Now is your opportunity to connect with and establish a relationship with your website visitors and potential customers/clients. Once they opt in to your list, they have given you permission to send them emails and/or newsletters, do your best to provide VALUABLE information to your list. Don’t jump right in and start trying to make a sale. That is not how the process works. Instead, focus on providing information, tips, trick, and other information that they will find useful, that they need, or that they can relate to. Let then get to “know” you, like you and trust you. Be genuine, be yourself, and start establishing yourself as your industry-expert with your potential target market. Even if they aren’t ready to make a purchase immediately, when the time does arrive that they “need” or want your company offerings, they will remember that you provide solution(s) for their needs and will more than likely make a purchase when they are ready.

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About the Author

Julie Weishaar Provides Internet and Video Marketing Solutions For Business

20 Responses to “How to Get Your Prospect’s Footprint”
Read them below or add one

  1. Anne Carter says:

    It is better to study first the customer needs so that you will be successful in your internet marketing.
    Anne Carter recently posted..Teeth Whitening AdviceMy Profile

  2. Sameul says:

    The internet is playing very important role in marketing the product and it has become very useful for the small organization in marketing the product without having to spend much..

  3. Carol says:

    It depends on how they expose the company. I suggest to use twitter it is really helpful :)
    Carol recently MuranoMy Profile

  4. Anna says:

    Such a useful article! I haven’t heard about the importance of monitoring the visitor’s footprint, bit from now on I am going to take care about these useful informations as well. Thanks for this inspiring post!
    Anna recently posted..cosmetic dentistryMy Profile

  5. Becca says:

    I think it depends on the company making their promotions and advertisements. Business strategies are meant to make or break the company. It’s only a matter of making the right choice and taking the right actions.
    Thanks for the good tips provided here!
    Becca recently posted..Skip Bins WyongahMy Profile

  6. Priti says:

    It is indeed necessary to know your audience in the world of blogging. I feel that bloggers must write with the audience in mind rather than just writing what they feel like writing. Blogging can be compared with a shop and visitors as customers, if the shop knows what the customer wants and serves accordingly, then there is a good chance of progress and the same applies with a blog.

  7. Andy says:

    Great article Julie!!!!

  8. Julie says:

    Thanks Joshua, everything in life, including business, is about relationships, right? If you have integrity and value, the rest will follow. :)
    Julie recently posted..How to Get Your Prospect’s FootprintMy Profile

  9. Joshua Woodman says:

    m>Great article on web marketing. Yes indeed it’s true that whatever the reason is your website for you need to set up a relationship with your potential clients. If you succeed on that you don’t need to think about your product selling or service. They’ll come back to you all the time. Great post,very informative.
    Joshua Woodman recently posted..Bad Credit Money LoanMy Profile

  10. Julie says:

    Thanks Curi – I agree. It all boils down to value especially in this day and age where there is SO much information on the web. Those that provide true value WILL stand out!
    Julie recently posted..How to Get Your Prospect’s FootprintMy Profile

  11. curi lema says:

    personally i think the secret is to provide value and then the rest will follow, giving tips and suggestions to keep the prospect’s interest alive is a fantastic idea, it shows professionalism and everyone likes something for nothing

  12. Julie says:

    Hi Keyuri, “thinking” is good, right? Thanks for leaving YOUR footprint here :)
    Julie recently posted..How to Get Your Prospect’s FootprintMy Profile

  13. Keyuri Joshi says:

    You’ve given me great food for thought. I particularly like what you say about giving tips and suggestions to keep the prospect’s interest alive. Also like that you’ve dubbed this post “footprints.” Very clever!

  14. Julie says:

    Such a useful tutorial! I was always wondering how these footprints could be captured. It is really useful to know what kind of people are visiting my site: are they just lost or are they maybe potential customers?
    Julie recently posted..what is a dental crownMy Profile

  15. Julie says:

    Hi Nicole, yes you are right and you also have to be sure that what you are selling IS actually needed or wanted.
    Julie recently posted..How to Get Your Prospect’s FootprintMy Profile

  16. Nicole says:

    You must know what the costumer needs in order to deal with them in their demands.
    Nicole recently posted..http://muranoplace.comMy Profile

  17. Julie says:

    HI Elena, Right on – provide value and then the rest will follow. Thanks for stopping by! :)
    Julie recently posted..How to Get Your Prospect’s FootprintMy Profile

  18. Elena Anne says:

    Right on! You must first bait the customer in. Then you get their information so you can give them what you have to offer, the hook. And after you have them on the line you just bring them all the way into the boat!
    Elena Anne recently posted..How to Treat and Prevent Muscle CrampsMy Profile

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