It is All About the Value Your Provide as Your Industry Expert!
You don’t have to be the originator or all the content you provide to your target market. YES original content is important so you should definitely provide as much original content as you have. However, there are many other ways to help establish yourself as your industry expert. How?
Share Other Industry Expert’s Content
Does this mean take someone else’s content and put your name on it? NO! That would be stealing! It DOES mean that you could and should SHARE their content with your target market/lists/clients/potential clients.
Be Selective, Do Your Research
You don’t want to just share anything. Remember your goal is to provide VALUABLE information from other authorities in your niche. The more value you provide, the more people will follow you, listen to you, and know where to go when they need answers/solutions/products/services. How?
Set up an RSS Feed
Don’t listen to me – this is not my area of expertise. However, it IS one of Kimberly Castleberry’s so read her post Create or Subscribe To Google+ Public Shares By RSS Feed with PlusFeed. How’s that for a real-life example of what this post is about?
Why Should You Establish Yourself as Your Industry Expert?
SEO! Need I say anymore?