How Do You Make Sure Your Marketing Message is Heard as Your Target Travels Along the Information Highway?
You must first identify your ideal client.
Clearly describe what you do.
Use action words.
Don’t be boring!
Deliver your message in video.
Pinpoint the main benefits of your offering(s).
Deliver your message on websites, blogs, newsletters, emails, promotional materials and more.
Make sure your Marketing Message is… Descriptive, consistent, valuable, and …UNFORGETTABLE!