What is Your Ideal Client Looking For? What is a Valuable Offer to Them?
The first thing you have to do is identify who your ideal client IS before you can determine what a valuable offer would be for them. In other words, you need to really know who your target market is.
You want to be able to provide them with something that THEY will see as useful and valuable so that they will give you their contact information to receive this value.
What is your idea client looking for? Why should they care about your offerings?
It Is Sort of Like Dating
1) Who do you want on your list?
2) Who do you want to attract to your site?
Your ideal client is someone who has problems you can solve and who sees you as a valuable necessity not a necessary evil. Building your list with a valuable offer is a way to connect with someone – like a first date. The value you continue to provide will determine whether or not your potential client will want to continue “dating” you and stay on your list to receive more value. You want to be the source they turn to when they need to turn a problem into a solution from YOUR offering(s).