Marketing & Advertising Have Been Reduced To One Word...VIDEO Free Video Marketing Strategy


The small business owner has to do whatever he/she does better than the competition does. Successful marketing efforts in the current marketing environment need to address the consumer of today who is drastically different than the consumer of yesterday.

Today’s consumers are not interested in being preached at – they want two-way communication channels – hence the rise of the importance of social media.

Today's consumer no longer blindly believes business owners – they want businesses to prove and earn their loyalty. Small business owners have to "play" in the same arena their potential customers are "playing" in. They need to be accountable and have a presence. They need to capitalize on their marketing strength/advantage/edge. They need to engage their target or niche on social media platforms. They need to listen to what the consumer wants and needs and be sure they are addressing those wants and needs.

It is a tough time – but the savvy business owner will realize the importance of relationship building in business and focus his/her attentions on the relationship – both on and off the Internet.

The Internet has become so important and actually makes it easier for the small business owner to find out exactly what and where the competition is – and that is EXACTLY where he/she needs to be too. There are some really neat free social media marketing tools like HowSociable and Socialmention that can help you monitor what your competitors are doing in the social networks as well as your own traction on the social web.

Small companies can create a large presence on the Internet thereby putting them in the same playing field as the larger companies (unless the players are major, well-renowned brands like Coca Cola and Dell) The power of the Internet is boundless.

There are so many free ways to reach ones' target market. For instance, Google and Bing offer free local listings. Merchant Circle is another free site with an option for an upgrade for a fee. Manta is an outstanding marketing resource because it offers a platform for businesses to provide company details such as company name, address, number of employees, estimated annual sales and more. Do yourself a favor and do a Google search on your niche.  You will be surprised at the enormous number of resources that will literally be handed to you on a silver platter.  Seek and ye shall find…

Today’s marketplace is highly competitive and the economic climate is tenuous at best. As such, it is imperative that small business owners have a clear understanding of who their target market is and what their value proposition is.

Before embarking on a new or revised marketing strategy, the small business owner should be able to answer the following 4 basic questions:

1)   Who are your customers?

2)   What do they want or need?

3)   How can you help them?

This last question is important enough to discuss separately.

4)   Who are you? Sounds like a simple question but it can sometimes be a difficult one to answer.

Small businesses who offer solutions-oriented products and services might find it difficult to pinpoint exactly what their brand is.  However, the successful business owner will be the one who has the ability to powerfully and effectively communicate a brand identity that meets the consumers’ needs in a better and distinctive way than competitive companies. Answering these questions is just the beginning of your marketing journey but without the right targeted direction, you might find yourself spinning in the wind. 


Don’t spin, instead focus and target.

About the Author

Julie Weishaar We will work with you to increase your online visibility by leveraging the latest in Internet and video technologies while helping you grow your business. We provide video marketing services and offer video marketing products for those who like to “do it themselves”, specializing in camera-less animated video production. We also provide consulting services for those who are just starting out on the Internet or with Video Marketing and need help with their Internet and Video Marketing Strategy.

4 Responses to “How can the Small Business Owners Compete Against the Giants?”
Read them below or add one

  1. im continually bumping across the online world just about all of the time therefore I usually tend to peruse a great deal, which unfortunately is not usually a beneficial matter as almost all of the web pages I visit are composed of useless nonsense copied from several other websites a million times, however I’ll hand it to ya this website is in actual fact not bad at all and even provides a bit of unique substance, therefore kudos for breaking up the fad of simply just duplicating other individual’s blogs and forums, in case you ever want to play a couple of hands of zynga poker with me just send me a message – you have my e mail :)

    • jweishaar says:

      Why thank you facebook chips. As that is exactly what I try to do on my blog – your recognition that I have succeeded is greatly appreciated. Between you and me (and anyone else reading this LOL) I, too, don’t enjoy reading the same things over and over again on different sites. Hence my attempts to add humor and unique content to my blog.

      I might just take you up on that offer :)

  2. jweishaar says:

    Thanks for the comment. You are so right in your comparison of online vs. offline marketing. The Internet just offers the ability to network and market to a much larger audience. Like you said, without a plan, those new at Internet marketing might find themselves completely lost on the web. It is so important to analyze, evaluate and plan where to concentrate your efforts on the Internet for maximum exposure and effectiveness. @ datafeedr plugin:

  3. Newbies at internet marketing are almost certainly destined to failure if they try to start out an internet marketing business without a solid plan or strategy. |Internet marketing isn’t much different than marketing an offline business. Marketing online utilizes the internet to market a product or service to a large audience through sites, blogs or paid advertising just like a business owner would market their store using the Yellow Pages, TV Advertisements, Billboards, etc.

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