Video Marketing Rises in Popularity: Do You Have a Strategy?
Online videos have become more accessible and are starting to become expected by your website visitors. As a business owner, you really want to give your prospective clients what they are looking for, make their user-experience easier, make your brand stand-out, be memorable, and increase your leads to sales conversions. Make your product or service offerings clear, creative, and easy-to-understand in the 3 seconds you have of your target’s attention before they are moving onto the next site.
It always helps to put yourself in the shoes of your prospects. If you are looking for a product or service, come across two sites with the same offerings – all other things being equal – would you spend more time on the website that had a compelling video right on the home page that quickly and concisely answers your questions or one that has no video and a lot of text to read through in order to determine if that site’s offering fulfills your needs?
Do You Have A Video Strategy?
So now you have realized that you need to use a video to make your website visitor quickly “get” what you are about. You also know that the more compelling and engaging your video is, the more likely they will be to stay and watch the video. Now that you know where you want to be, how do you get “there”? Jumping in without knowing exactly where you are going is likely to get you “lost”.