Marketing & Advertising Have Been Reduced To One Word...VIDEO Free Video Marketing Strategy

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Converting the Written Word to Video

Which way to go?

 

WOW! There is an over-abundance of really valuable, really helpful, very insightful information on the web today. I am sure you  have noticed. Have you ever found yourself doing a Google Search for one thing and ending up going in all different directions because you keep finding more and more and more value? I know I sure have! Where do you start and where do you stop?

It is for this reason (and many more) that I love to use video to relay my messages. Video done right can capture the audience’s attention with clever images, engaging and appropriate music, and of course the right length. The rule of thumb is the shorter the better; however in some cases, a little longer works as I have discussed in previous posts.

When I read Michele Welche’s Blog post ““The Naughty Entrepreneur Checklist: 40 Reasons Why You Are Not Seeing Results”, I just HAD to make it into a video. The content screamed “make me a video” :) If you missed the video, you can see it here in Do You Follow Shiny Objects?.

Here is a tip for you non-graphic folk out there (like me), If you like images with transparent backgrounds, Presenter Media has a great selection. If you want to use another image from a different site (assuming of course that you have the permission to use the image) you can make the background transparent by opening the image in Paint.net. Under the “tools”, select the “magic wand” option and click on the background section of your image. Then under “edit”, select “cut”. Voila. You now have an image with a transparent background! By the way, a word of caution: do NOT use an image you do not have the rights to use. I know of several people who were sued for this reason. There are enough either free or very reasonably-priced sites for you to be able to find any image you want. I use Presenter Media and iClipart.com.

I came across another site of very valuable information and followed Chris Hamilton‘s video series “30 Best Ways to Promote Your Website or Blog“. His videos are rich in content and information we can all use. With his permission, of course, I created a summary video for his series that you can see below. To me, this video represents a nice summary and entices the viewer to visit his blog to see more information about each of his 30 suggestions on how to promote your blog or website. What so you think?

Now, if you have any content you would like to see in a video, please send it to me. I will create a short video that we can co-brand and co-promote. A win-win!

Without further ado, may I present to you:

30 Best Ways to Promote Your Website or Blog

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About the Author

Julie Weishaar Provides Internet and Video Marketing Solutions For Business

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22 Responses to “Have Content – Get Video”
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  1. HI Mike. Glad you got your electric toothbrush fixed :) I agree with you about eHow – the layout is drab and makes it difficult to follow as our minds are wandering LOL. Ouch! I am sorry you are having a “getting nowhere/no progress” day! We all have those – sometimes too many!

    Thanks so much for stopping by my blog and leaving your well thought-out, valuable, and funny comments! Wishing you a more productive day tomorrow (and the day after that, and so-on and so-forth)
    Julie Weishaar recently posted..Tag You’re It!My Profile

  2. Mike says:

    Video is extremely powerful and a great way to catch the attention span of users who are of a “learn by watching” mindset. I’m a very visual person myself. While a lot of people will use Youtube for entertainment, I’ll use it to learn how to do something. For example. My $150 electric Toothbrush stopped working. I went to Youtube and someone had posted a video on how to take it apart and replace the battery which is a $7 part. That’s the kind of thing I love about Youtube. In a couple of minutes I learned how to do it, but if I had to follow written instructions I could have become lost in the process. I find little value in the ehow articles that do not contain pictures or videos.

    The Flip side to video is I can not always get a good connection. Sitting with the laptop at a coffee shop for example I may have such a poor connection that the sputtering video makes it unwatchable. Video with transcripts or at least links back to the source is even more powerful.

    PS: I love the little running guy in red in front of the white guys, but when he hit the Stairs and was making no progress it made me feel a lot like this day is going. Take Care.
    Mike recently posted..Emergency Food for StorageMy Profile

  3. Solenn says:

    Hi Julie…I like this, and I know a lot of people will do…
    Solenn recently posted..iPad eBook ApplicationsMy Profile

  4. @Angie: Glad you find them helpful :)

    @Lerry: Thanks :)

  5. Lerry says:

    Julie, you really did a great job in sharing this post to us about promoting websites…
    Lerry recently posted..car run by waterMy Profile

  6. Anjie says:

    Hi Julie…I am always glad that you have a lot of blogs that are very helpful and useful too…
    Anjie recently posted..best muscle building proteinMy Profile

  7. Hi Jasmine. I agree and my goal is to make them NOT boring :)

  8. jasmine says:

    Video is actually one of the best effective tool to catch attention. But sometimes just short videos will do coz sometimes longer ones are quite boring.. :D

  9. @Nelia: Thanks for confirming that I did indeed achieve my goal :)

    @Alexandra: Glad you like the video :)

    @Johnny: Bingo! Do you use video to convert?

  10. Converting word to video is a good strategy to capture that segment of visitors who just needs that one cool video to convert them. It’s definitely extra work but I think it’s usually worth it :]
    Johnny Optimo recently posted..Godaddy alternativeMy Profile

  11. Alexandria says:

    Video submission is one way of getting traffic. This is a good review on converting your word content to a video. Its surely looks good.
    Alexandria recently posted..How to win the lotteryMy Profile

  12. Nelia M. says:

    You really did a good job in converting the word to video. As seen in the attached video. It surely catches a lot of attention and can easily digested.
    Nelia M. recently posted..Great Weight Loss TipsMy Profile

  13. Emily says:

    thanks for posting a nice tips.i can’t wait to try this.anyway keep posting…
    Emily recently posted..dating websitesMy Profile

  14. @Sherryl. Thanks so much. That was exactly what I was trying to do – summarize Chris’ great content in one video and link them back to his site for more details (and mine for more info on video LOL). Thanks for confirming that I accomplished my goal.

    @Chris: Glad you like it and hope you can use it as a summary. Thanks again for allowing me to borrow your awesome content :)

  15. Julie,

    Thanks for covering my 30 tips that I recently did. I love what you did with it.

    Regards,

    Chris

  16. I love your videos Julie! I had seen the video you created of Michele’s post but I hadn’t seen the one you created for Chris Hamilton. That’s a lot of info in a very easy to digest format. Great job!
    Sherryl Perry recently posted..Can Anyone Really Follow 131,000 People on Twitter?My Profile

  17. Hi Susan. Yes – the number of sites is beyond overwhelming! I don’t know about article directories declining in popularity or not. I think since the Ezines situation, article marketing and directories have been somewhat compromised! Glad you liked the video. I have been trying to keep them under 2 minutes but this one had to cover all 30 of Chris’ list!

  18. Susan Oakes says:

    Another great video Julie. No wonder small businesses get overwhelmed with all the options available. Are article directories still popular?
    Susan Oakes recently posted..Throw Out Your Marketing Objectives Laundry ListMy Profile

  19. @Lenny: Thanks for stopping by and leaving your footprint. Glad you found the info helpful!

    @Keyuri:You can say that again! It is a full-time job as it is all about building relationships and we all know how much time that takes – only in this case – the sheer number of relationships is mind-boggling. I also learned about some from Chris’ content! :)
    Julie Weishaar recently posted..Have Content – Get VideoMy Profile

  20. Keyuri Joshi says:

    I’ve always thought that social media can be a full time job. There are so many places to go with it. Your 2 minute video is a brilliant synopsis to list the possibilites including a good handful (or two) that I never knew about!

  21. Lenny says:

    This is really awesome and a good idea too!!Thanks for the inspiration…
    Lenny recently posted..ABOUT MYELODYSPLASIA AND MYELODYSPLASIA PROGNOSISMy Profile

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