Small Business & Video Marketing

Are You in Business to Make Money?

Julie Weishaar — Fri, 03 Feb 2012 23:10:51 +0000

Are You Capturing the Email Addresses of the People Visiting Your Website?

There are only 3 Ways To Grow Any Business:

Get You More Customers
Get Your Customers to Buy More Often
Get Customers to Make Larger Purchases

How?

Get More Exposure!

More Exposure = More Sales
More Exposure Prospects – More Customers
More Exposure Customers – Buy More Often
More Exposure Customers During & After When They Buy – Larger Purchases

Did you know that adding a form with a VIDEO that suddenly appears on top of your website will DRAMATICALLY increase the number of people WILLING to give you their email address?

Imagine having a marketing system that AUTOMATICALLY promotes your products or services repeatedly to your list giving you massive exposure to your business!

Sound too good to be true? Sound too expensive? Well it isn’t! I just starting using Michael Price’s Viral Prospector and can’t believe how easy it is to use, how functional, and how much value you get for little or NO money (sell 3 get it free!). You have to see this to believe it!

Grow Your List with the Viral Prospector Marketing System

BOTTOM LINE: If you are not capturing email addresses, you are losing business!

Try it for FREE, Sell Three Get it Free!

You will be glad you did!

“Traveling a Rocky Road with Love, Faith and Guts” by Sylvia Ramsey

Julie Weishaar — Fri, 27 Jan 2012 03:35:43 +0000

The “Job” of a Lifetime!

It isn’t often in life that we are presented with an opportunity to do something and not only get paid for it, but also be able to get incredible satisfaction and more fulfillment than we ever thought possible. I was fortunate enough to have been given this opportunity just recently.

A few days ago I received an invitation to connect with a woman named Sylvia Ramsey on Linkedin who indicated that we worked together at The American Bladder Cancer Society. Now, I know that my memory is not as good as it used to be but I knew I would remember if I had worked there and I didn’t The email right below that one was the explanation. (I really shouldn’t read my emails from the top down anymore LOL). Sylvia wrote a book called “Traveling a Rocky Road with Love, Faith and Guts” (to be published in the very near future) and was looking for someone to create the video trailer for it. Aha, so now it made sense. I reached out to her and she hired me. This is rather interesting in that my Linkedin profile does not indicate that I actually do create videos for inspiration and other more personal messaging. Instead it focuses on business videos, however, that did not stop Sylvia from contacting me. We both find this interesting and she said she really doesn’t know why but she felt compelled to reach out to me.

Lesson number one here is use Linkedin. It is a great professional resource/networking site!

I was able to get a sneak preview of her book and read it in total amazement of how a woman, having gone through tragedy and hardship one after the other, over and over again, could not only be as uplifting and positive as she is, but also has dedicated her life to helping others with bladder cancer. I have met a woman who has truly inspired me and feel honored to have been able to create her book video trailer.

AND, she liked the video so much, she will be sharing my services with her HUGE network of authors who have already talked about needing a video book trailer. How’s that for Karma?

Below is her video in – that’s right – you guessed it – a video email! I encourage you to keep a look out for when the book is published. I will be announcing it as I have donated my time and resources to helping Sylvia get her book and message out to those who REALLY need the support offered by The American Bladder Cancer Society. I am sure you will be as moved and inspired as I was when I read her story!

You can see Sylvia’s other books on Amazon HERE! Her website is SylviaRamsey.com and her blog is HERE!

Video SEO: Who’s Watching Your Video?

Julie Weishaar — Thu, 19 Jan 2012 16:45:57 +0000

Do You Have a Video Marketing Strategy

Without the proper planning, You might just find yourself fighting an uphill battle! So here are some tips for you.

Start with defining your goal

What do you want to accomplish?
What are your goals for your video?
To entertain?
To demonstrate something?
To inform?
To motivate & inspire?
To persuade?
To increase conversions?

Do you know who your audience is?

What kind of video will you use?

Talking head?
Interview?
Discussion?

What is your call to action?

Get more visitors to your website?
Have them make a purchase?

Do you have a Youtube Channel?

If not, get one.
Do you know that Youtube pays attention to the title of your video file?
Make sure it is keyword rich. Speaking of keywords, Are you doing due diligence with yours?
Use Google Keyword Suggestion Tool.

Video Content Marketing

You can have the best video out there but if no one sees it or the right people don’t see it, it doesn’t matter, right? So what CAN you do to make sure your video is viewed by the right audience? Video SEO.

Search engines can’t read images so when you upload a video to a site like Youtube without optimizing it with things like keywords, transcripts, etc., you are seriously limiting the amount of exposure your video will get and lessening the chances of your target market seeing your video.

Facts and Quotes:

YouTube alone reports well over 2 billion views a day – nearly double the prime-time audience of all 3 major US broadcast networks combined. Add to this the fact that people prefer to watch than read and that Google loves video, and you have a pretty strong argument for video marketing.
Google rewards sites with video content.
Videos show up on Google’s organic search results before plain text and images
“The Internet Video Commercial is the next generation of online advertising.” — John Vail, Director of Marketing, Pepsi-Cola N. America
“Consumers’ interest in watching video is growing exponentially, as is the number of screens and devices they use to access video content“. eMarketing Inc, Feb 2011
A quality video is an impressive way to describe your product or service and is more effective in appealing to the public than other forms of advertising.
Video is memorable, convincing, affordable and structured to get specific action.
Engaging and valuable video can differentiate you from your competitors
Google Universal Search Engine blends text, images and video on first page results.
Almost half of Google’s search results include video.

Video SEO is A New Marketing Opportunity

Approximately 90% of businesses currently aren’t using videos on their websites and in their marketing Of those that do, only a small amount of the video content incorporates VSEO. This means that if you ARE using video in your business and if you DO use Video SEO, you are pushing your rankings up really high in the search engines, getting your message in front of the right target, and increasing your sales.

What is Video SEO?

Your video + SEO is Video SEO. This means you are applying the same basic SEO principles to your video that you do to your website and more. They include:

Video optimization for keywords
Video annotations
Transcript upload
Video distribution to video sites
Social bookmarking submissions
Quality backlinks to video
Video upload to Google places
And more…

Do it Yourself or Outsource

You can get the highest return on your online advertising and spend less time by outsourcing your video SEO.

Become a Video Rockstar With VSEO!

Calling All Bloggers! Mavis Nong is Having a Contest

Julie Weishaar — Mon, 16 Jan 2012 18:42:49 +0000

Mavis Nong is Having a Blog Engage Membership Contest

Are you a blogger? Have you heard of Mavis Nong? I am sure you have unless you are living in a cave Well folks, Mavis is running a contest on her blog!

You can find all the details you need on her blog, AND, guess where else? In the video below.

Enjoy!

Check Out Facebook Check-In

Julie Weishaar — Wed, 11 Jan 2012 17:30:06 +0000

Linking the Online World with the Offline World

Just think about it. You are in an industry comprised of many different professionals. Take the Real Estate Industry as an example. Home Improvement Contractors, Property Managers, Real Estate Agents, Mortgage Lenders, Appraisers, Painters, Electricians, 203K Consultants, Plumbers, and even more are all in the same industry. Now think about this. A Real Estate Agent shares the location of an open house…

The Social Networking Domino Effect of Facebook Check-in

There is another side to all this transparency on the social web and that is one of security and privacy, especially for our children. I wrote about this concern in Are Smart Phones Becoming Too Smart?

BUT, for business, Facebook Check-in is a great way to market on the social web. Do you use Facebook Check-in? Has it helped spread the word about your business? Have you seen a direct increase in conversions as a result? Please share, inquiring minds want to know!

Starting Out The New Year With More Fun Freebies

Julie Weishaar — Thu, 05 Jan 2012 17:43:22 +0000

Happy New Year!

I searched through Youtube to find just the “right” video to share with my family, friends, and followers but couldn’t find something that hit the “spot”. Then I came up with the brilliant LOL idea of creating my own. DUH – I do love to “say it with video”

Happy New Year 2012

As you know, I love that four letter word “F-R-E-E” and like to share the wealth. So without further ado, here are some of the valuable FREE tools I have recently found.

Text And Image HTML Link Generator

This is probably very elementary for many, but if you are like me, and not very comfortable with BASIC HTML – this is a great tool . “We created this simple link generator to help generate HTML links in a simple way using text or images. We included in this generator the title tag for text links and the alt tag for image links so you can create good SEO link for your web page. With this image and text link generator we want to help you create optimized links.” They are true to their word. Check it out HERE.

New Strategy For Finding Facebook Clients

“Learn about this new strategy for finding potential Facebook clients for your business. Isaac A Wardell shows you how a recent change to Facebook allows you to be able to find new potential Facebook clients easier than ever before!“ This is a neat new way to find clients. Watch what Isaac says:

Have You Ever Wondered How People Get Those Cute Flashy Banner Ads?

Wonder no more – here is another FREE tool: Now you can make your own banner ads with AdDesigner.

Have You Heard About Prezi?

I have only created one Prezi and the jury is still out as to whether or not I will do more. Not because of the platform but because I am not quite sure I got the “hang” of using it to its fullest potential. Of course my 19 year old daughter said, “Mom, this is so easy” LOL. “Prezi is a cloud-based presentation software that opens up a new world between whiteboards and slides. The zoomable canvas makes it fun to explore ideas and the connections between them. The result: visually captivating presentations that lead your audience down a path of discovery.”You can see my “attempt” here: A Modern Day Samson and Delilah. I ended up modifying it somewhat and incorporating it into another video about the MyVideoTalk tools for small business owners. I will be writing a post about that next but in the meantime, feel free to watch it here: Video Marketing For Small Business. You can try your hand at your own Prezi HERE!

Photoscape

Photoscape is a fun and easy photo editing software that enables you to fix and enhance photos. Access it HERE!

Do You Scoop?

“Scoop is a powerful, intuitive news information aggregator that helps you conquer information overload and increase your efficiency. In a few minutes a day, you are briefed via the Internet on the highest priority issues on your personal – and changing – information agenda and can share key info with your superiors, colleagues and customers.” I have been using Scoop for a little while and am really liking it. You can start your own Scoops Here!

Welcome to 2012. Are You Ready to Include Video in Your Marketing Mix?

Do you have any free neat tools to share? If so, please share the wealth here!

How to Use The 16th Way to Leverage Your Linkedin Account

Julie Weishaar — Fri, 23 Dec 2011 03:45:18 +0000

How To Use The Behance Network and Add Your Projects to Your Linkedin Profile

Here it is – the tutorial I promised in my last blog post. Enjoy and I hope you find Behance as powerful as I do. Please share your thoughts and comments below!

The 16th Way to Leverage Your Linkedin Account

Julie Weishaar — Wed, 21 Dec 2011 18:11:39 +0000

Behance Network: The Creative Professional Platform

Oh no, not ANOTHER social network! Yup – only this one is different – it REALLY is!

What is the Behance Network?

It is a platform where creative professionals can:

Showcase their creative work
Build unlimited multi-media projects
Unlimited images, text, audio, and video
Display any kind of creative work from Graphic Design to Fine Arts to Industrial Design
Promote instantly to Facebook and Twitter
Display on your Linkedin Profile

Take a Look at the 16th Way to Leverage Your Linkedin Account

A Behance Portfolio Makes a Stunning Addition to Your Linkedin Profile

Stay tuned for a tutorial on how to create and post your portfolio directly on your Linkedin profile…

Viral Marketing Strategy

Julie Weishaar — Tue, 20 Dec 2011 07:08:55 +0000

What is Viral Marketing?

Viral Marketing is a method of marketing where you leverage “Word Of Mouth” advertising to drive large blocks of new prospects to seek out and purchase your products and services.

With the thousands of Viral Marketing tools and applications available on the Internet today, you have the ability to draw thousands of new prospects to your website on a regular basis that will help you Grow Sales, Increase Profits and Attract and Retain more Customers Faster, More Frequently and at a much Lower Cost than ever before.

Contact Dave Kalstrom at Outbound Excellence for more about Viral Marketing. Want a video like this for your message? Contact Julie Weishaar at New Horizons 123 Production.

15 Ways To Develop Your LinkedIn Account To Generate Sales

Julie Weishaar — Wed, 07 Dec 2011 20:50:36 +0000

Social Media Marketing Really Does Work

I had the pleasure of meeting a man named Dave Kalstrom yesterday through another gentleman I have been networking with for months. Jim Bannon made the introduction and is a real technical guru that has helped me out in so many ways as I tend to be a bit of a technical-moron. OK – that is an understatement

Dave is the owner of a company called Outbound Excellence and I can assure you he is true to his brand promise. In the span of a just a few minutes, Dave rattled off TONS of REALLY helpful/valuable ways to maximize and leverage the full capabilities of Linkedin that so many of us are unaware of!

Dave and I have opened new doors for each other. I am so grateful to have met him and look forward to learning more from his vast industry-knowledge as he truly is an industry-expert. So without further ado, let me introduce Dave’s “15 Ways To Develop Your LinkedIn Account To Generate Sales” in a video by New Horizons 123 Production.

Please notice that I did NOT put a link to Dave’s webinar above, but check out the end of the video