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Building a Solid Relationship With Your Subscriber

business relationshipBuilding a relationship is important because it can make the difference between making a sale and losing it to your competitor. If you had a choice between making a purchase from a friend or a stranger if you needed a certain product or service, all other things (including price) being equal, who would you choose to buy from? Your friend of course. People like to do business with people they know and trust.

Email Marketing Can Give You A Competitive Edge

When two companies offer the same or similar product or service, building a strong rapport with your list can give you the competitive edge.

How to Build Rapport With Your Subscriber

  • Keep in touch with your mailing list often.
  • Don’t mail them only when you need to promote a product
  • Ask about their needs and concerns.
  • Use questionnaires and get them involved.
  • Ask them what they want you to provide for them to help them with their business.
  • Send them freebies occassionally. It could be in the form of free reports, blog templates, graphics or even free membership access!
  • Be personal. Let them see your human side or your personal life. It sure beats dry, stale E-mails that talk about product launches all day.
  • Be educational. When you impart something of value to your subscribers, they will see you as your industry-expert that lends credence to what you have to say. This will come in handy when you want them to ‘listen’ to you and buy whatever you are selling

Establishing Your Credibility

  • Talk about your experiences as a business professional. If you’ve run an offline business before, use it to establish your credibility as a business owner. If you’ve been in sales and marketing before, use it to establish your credibility as a marketing professional.
  • Let others tell the story. It would be better to let others sing your praises – especially in the form of testimonials.

Helping Small Business Owners Leverage The Internet

  • Increase your sales and profits while reducing your marketing expenses
  • Grow your business with cutting edge internet tools
  • Creating your own internet driven marketing systems is time consuming, demanding and intimidating if you’re not technologically savvy.

Introducing The Instant Sales System

  • Develop and Nurture Trusting Relationship With Your Customers
  • Reduce your time on the computer to engage with your current and future customers

You can see Introducing The Instant Sales System From Priceless Possibilities on my Youtube Channel along with other videos about Small Business and Video Marketing.

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About the Author

Julie Weishaar Provides Internet and Video Marketing Solutions For Business

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19 Responses to “Effective Email Marketing Builds Relationships”
Read them below or add one

  1. Aitea G. says:

    Getting feedback from your audience is always a great way to do better with your business.
    Aitea G. recently posted..Miami MosquitoesMy Profile

  2. Aditya says:

    Hello,
    A lot has been said and suggested about the EMail marketing, I have seen a number of companies promoting their products and services through the Emails but the question that I would like to raise is how many users actually have the time to read and explore the content which is there in the email…btw nice video to illustrate your point and explanations…:)
    Aditya recently posted..Now Manage Multiple Files Extensions with OfficeSuite 6My Profile

  3. Arlene Mitte says:

    Great post. It is really interesting article. Email marketing is really effective to build online relationships and it can increase the success of the online businesses and other websites. I like your video.
    Arlene Mitte recently posted..Nexus Pheromones ReviewMy Profile

  4. George Mackie says:

    Well the video had everything to say and was quite interesting…
    George Mackie recently posted..360hdmiMy Profile

  5. zolar says:

    Great system to build relationship.. Email marketing is latest great marketing.. It works and cheaper than conventional style
    zolar recently posted..What Facebook’s IPO and Treasurys Have in CommonMy Profile

  6. I don’t know about this email marketing so when I read your article it gives me a hint of what really email marketing is. So, this is really an awesome article. I really appreciate your blog.
    Nichole Evans recently posted..BoilxMy Profile

  7. Dianna says:

    Email Marketing refers to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business. It’s a great and effective way of enhancing business.

  8. E mail marketing is really effective way for business marketing. Those tips are really useful to make a good E mail content for clients and attract them as well.
    Jobs in Pakistan | Pakistan Jobs recently posted..Medical Manager Job In CCL Pharmaceuticals Pvt Ltd Lahore, Punjab, PakistanMy Profile

  9. Bruno Buergi says:

    To build a relationship with your list is definitely important in the online business. This is also a topic I can improve. Your post gives me some new ideas. Thank you.
    Bruno
    Bruno Buergi recently posted..The Subsequent Wave of Social Network MarketingMy Profile

  10. Really This is an good idea. Email marketing is very effective in business and it also build the relationships. I totally agree with you that we shouldn’t use email marketing only for business. Because it would be bad for us. Video marketing also very strong and popular so we have help for video marketing.

  11. Alan says:

    Email marketing should be done in conjunction to having a high traffic webs and products to sell. It lets you build a great relationship with your subscribe which can ultimately lead to more sales.

  12. Bindhurani says:

    the idea of creating a questionnaire and making the people in the mailing list actively participate in the marketing process sounds good to me. Right now, I am not trying to sell anything, but to making my blog more interesting. Your tips are great. I will drop back to read more.

  13. Jennifer Alvasin says:

    hey thanks a lot for sharing your thoughts and specially the video .. its quite interesting …
    Jennifer Alvasin recently posted..Sell PSP to Get CashMy Profile

  14. Hi Oliver, thanks! I always like to “say it with video” :)

  15. HI Keyuri, Thanks so much. Especially in today’s world – it is so important to develop trust, right? :) Agreed, no matter where the wild world of the Internet takes us, word-of-mouth referrals will always be the best source of business!

  16. Keyuri Joshi says:

    I really appreciate the content in this post. One of the great trickle down effects of creating a trusting, credible relationship with clients is that it it generates word of mouth referrals. That’s the best kind of marketing. Nice video!
    Keyuri Joshi recently posted..How a Life Coach and Mom Kicked Stress to the Curb!My Profile

  17. I really appreciate the video you provide in this blog very useful one..Hope you can continue share with us..I found also very informative..
    Oliver C. Stewart recently posted..Are Volume Pills SafeMy Profile

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