Today I dared to open one of the archived newsletters from Entrepreneur. Since I am a web designer I don’t like reading titles such as this: Does Your Business Still Need a Website?
The article discusses the idea of establishing accounts on social media sites such as Twitter, Facebook and LinkedIn instead of a website. They evaluated an individual for whom this business strategy worked out. You can read the whole article here. Before giving out my space to social networks, I would like to look into this discussion further and let you know my opinion.
Rudy Mendoza totally abandoned his corporate website saying “We spent tens of thousands of dollars on our website and got almost nothing out of it” I’m really sorry for the designer team who created the website for Rudy Mendoza. They didn’t do a great job. A good website can be profitable.
3 Main Reasons Why Businesses Shouldn’t Ditch Websites for Social Networks:
1. Social networks serve a different purpose than a website. They serve as a tool to communicate directly with customers and achieve real time feedback. The functions of third party applications are complementary to a website but should not replace them.
2. Most social networks are found to be useful when companies and individuals link to additional information about them. Social networks are just a platform to jump from, not to jump into.
3. A website can drive as much sales as, and often times more than these social media networks. Although I have achieved leads and sales from social networking sites, the majority of my business has come from my website.
A brand cannot live without a good website that provides their customers additional information or the ability to purchase the product/service they are interested in. If the company tries to remove this component they risk damaging their branding. Who said you can’t have your cake and eat it too?
Companies should use websites and social media networks to market their products or services. Why should you have to choose when you can use both?
Note: I use social media networks and find that they have been useful in increasing brand awareness for Furlong Design but I would never forgo my corporate website for those sites. Let me know what you think by leaving comments below. Original source: http://furlongdesign.com/2010/04/14/does-your-business-still-need-a-website/