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Are You Using The Power of Video to Promote Your Brand?

Are You Using The Power of Video to Promote Your Brand?
 

Why is Video for Business so Powerful? The business climate today is all about how to make your marketing message heard above all the “noise” of competing marketing messaging in an age where we are all faced with “information overload” to the nth degree. Business owners are always looking fo...


It’s All in the Delivery…

How you say it is as important as what you say What you say has different meanings according to how you say it. Think about the following scenario: A woman is in the kitchen and calls out to her husband who is sitting in the living room: "Can you please get me another roll of […]...


When Professional and Personal Align…

… It is a Beautiful Thing We all have many facets of our personality and wear many hats every day. When what we do in our professional life – especially something we truly enjoy doing – carries over into our personal lives, we experience a true sense of congruency. In my case, one ...


What is Mystery Shopping & How Can it Help my Small Business?

What You Don’t Know CAN Hurt You! Companies lose billions of dollars every year simply because of: Employee behavior Lousy customer service Employee theft Waste Poor safety practices Bad accounting procedures It is important for small business owners to recognize the need to be "proactive...


It Isn’t About You!

The ME Generation We live in a world today where consumers want instant gratification (and they can get it via the Internet and modern technology) and are only concerned about what's in it for them. The second part is actually expected as why should anyone buy something because it is good for so...


I am “Linkedin” – Now What?

Linkedin is a very powerful professional ONLY networking site. Unlike Facebook which is HUGE having a Google page rank of 10/10 and an Alexa rating of 2, Linkedin doesn't share photos of our children, latest vacations and what we had for breakfast with our professional connections. To me, this i...


The Convergence of Personal Branding and Corporate Image – or Not?

What is your “personal brand”? This is an area of growing concern in today’s times as more and more people participate and engage in social networking. Before the Internet revolution, the term “brand” was only used in the context of the business world. The word “b...


How A Business Owner Can Remain Flexible and Exude Confidence at the Same Time

How A Business Owner Can Remain Flexible and Exude Confidence at the Same Time
 

How To Be A Confident And Flexible Business Owner As a small business owner, it is important that you show enough confidence in your abilities and expertise that your clients and prospective clients will perceive you as knowing what you are talking about. After all, if they don’t think you know mo...


All Other Things Being Equal, Your Decisions are Based on Emotional Responses

All other things being equal, the consultant who gets the job or the employee who gets hired is the one that the decision maker likes best – period! Think about it from your own personal and professional experiences. Have you ever hired a contractor for a home improvement project? More than li...


Are You Taking Advantage of the FREE Mentoring Available to all Small Business Owners?

Guest Post by Mike Clough, in Honor of National Small Business Week Small Business is the Key to America’s Growth This week (May 24-28) is National Small Business Week. I am one who believes that America runs on small business and it is in the best interest of the nation to do all we can […...


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