May 042013
 

The Home-Based Business Market is Ever-Changing

revolving doorWe have all seen Network Marketing companies come and go. In addition, it seems that more and more are popping up daily. Why is this? First of all, the appeal of working from home, for yourself, making your own hours, not having to answer to your “boss”, and of course the income potential, make Network Marketing an appealing and fast-growing industry – ESPECIALLY in today’s tough economic time.

Many people have a “day-job” and belong to a Network Marketing company for supplemental income. Some own their own traditional business AND are independent reps for a Network Marketing company. Still others belong to several Network Marketing Companies at the same time.

There are many different reasons people join Network Marketing Companies, and many reasons many of them jump from one company to another. The attrition rate is a HUGE problem in many MLMs. Why?

  • Lack of training
  • Lack of up-line support
  • Lack of systems
  • Lack of the ability to leverage the industry leader’s experience and expertise with their down-line

How to Reduce Network Marketing Attrition Rates

  • Provide adequate training. Consider CIDI or “Can I Do This”? If a rep doesn’t think they can do the SAME things their successful leaders do, they will quit
  • Make sure there are systems in place whereby the up-line is offering support
  • You MUST have systems in place that will recruit, train and RETAIN your reps
  • You MUST be able to leverage the successful leaders experiences and expert knowledge of how to build and grow a Netowrk Marketing Business

But, People Are Not Duplicatable – Systems ARE!

That’s right, so when leaders TRY to duplicate themselves WITHOUT systems in place to help them  – both the leaders and their team LOSE!

Solution: Leverage Leader’s Experience and Industry-Expert Knowledge in a DUPLICATABLE Automated Marketing System!

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Jun 162011
 

Everything Changes: Is Your Business Keeping Up?

keeping up with the changesThere are only a few sure things in life – death and taxes are two of them. The other thing is change. Everything changes: The economy, markets, business needs, technology … Is your business keeping up with these changes?

If not, you will be left behind. Reinventing your business and making your business model dynamic rather than stagnant is the only way you will be able to remain competitive and be successful.

Keeping up with Technology these days is no easy task. For those of us non-techie types, it is sometimes very difficult to ride the waves of new technologies that are popping up every day. The World is going Mobile and I have a feeling that it won’t be long before we will all be able to do almost everything from the comfort of our cell phones. What about Facebook? Facebook is Taking over the World. I don’t know about you, but this concerns me. There is not a day that goes by when I don’t hear about someone’s Facebook account being hacked (mine included), suspicious links are posted on our walls, and spamming runs rampant. BUT because our competitors are on Facebook, after all, everyone is, we need to be there too. As Facebook continues to offer more and more functionality, the lines between OUR brands and the Facebook brand will start to merge together.

Think about the Ma and Pa businesses that have been around for 20+ years reaping the rewards of word-of-mouth advertising alone (which is still THE best form of advertising even in today’s world of the Internet) but because the business world of today dictates that for a company to be seen as legit it needs to have a web presence, many of these smaller local businesses are feeling compelled to create a website. Keeping up with technology and business trends…

Now to my favorite subject – video. There is no question that video is changing the way the world communicates and the way businesses relay their messages. Even the search engines love video. Are You Using the Power of Video to Promote Your Brand? If not, you really should consider using it in some form as part of your marketing strategy. Below is a video about using video. Which stands out more – the written word or the video?

Nov 272010
 

Advancing Technology from a Different Perspective

keeping up with technology

While I have been writing about the importance of keeping up with technology for small businesses, I was reminded of a blog post I put up last year. My dad is a creative writer and wrote a humorous story about how he has kept up with technology. 

For a little comic relief, something we can all use, check out: Keeping up with Technology.

Enjoy :)

Oct 252010
 

This is part 2 of “Keeping up with Technology”

printing pressThe printing industry is just one example of an entire industry movement that is changing while keeping up with the development of new technologies. The printing revolution is centered on the trend away from hard-copy publications towards digital media mainly because of its inherent convenience. Newspaper circulation has decreased significantly, newspaper jobs have been lost, and many newspapers have gone out of business.

The Internet has totally changed the way we communicate and the way the public is informed, while compelling businesses to listen to the demands of the consumer. We now live in a consumer-driven business world where instant and easy access to information is not only what consumers want – but what they expect.

Some printing publications are charging a fee for content on their sites to compensate for loss of revenues.

New York Times Chairman Arthur Sulzberger Jr. appears close to announcing that the paper will begin charging for access to its website, according to people familiar with internal deliberations. After a year of sometimes fraught debate inside the paper, the choice for some time has been between a Wall Street Journal-type pay wall and the metered system adopted by the Financial Times, in which readers can sample a certain number of free articles before being asked to subscribe. The Times seems to have settled on the metered system.” (Source)

Social media, E-Readers (Kindle, Nook and iPad), and blogging are becoming prominent resources for media consumption. New technologies will continue to emerge and enhance the way people communicate. With these new technologies, some doors of opportunity will open while others will close.

There is a hard-copy vs online battle driving the print industry revolution. Which side will prevail? Those companies that are changing their business and marketing models to keep up with the technology will be the winners.

The Emergence of Personalization with Cross Media Publishing Technologies and Processes

The proliferation of emerging technologies has dictated a re-birth of the printing industry. The printer’s role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they can apply specifically to direct marketing strategies. It is no longer about applications, but rather about selling integrated marketing solutions. Having knowledge and experience ranging from traditional offset printing to the latest in personalization, QR code technology and social media has become a prerequisite for printers today.

New Technologies

QR CodeQR Codes are an advanced bar-code technology with the ability to store a large quantity of various types of information. The QR code combines our physical world with the digital world. The code can contain contact information, a little bit of text, or be programmed to direct anyone anywhere on the web. With the widespread use of smart phones and mobile technology, people are sharing their physical locations on sites like Foursquare, Facebook, and Gowalla. QR codes make this sharing even easier. For more information on QR codes, read QR Codes: Connecting the Online and Offline Worlds.

PURLS (personalized URLs) can be originated from email broadcasts or can combine direct mail with a personalized landing page. They are mini websites as well as powerful lead tracking and marketing tools. PURLS provide unique web addresses that are easily incorporated into any marketing campaign. Totally customizable and tailored for each recipient using variable texts and graphics, PURLS can provide an incentive to drive customers or potential customers to their personal URL by including special offers or discounts. Tracking of marketing campaigns is enhanced tremendously with the use of PURLS.

Variable Data Printing personalizes digital printing. It is a form of customized on-demand printing that does not stop or slow down the printing process. Variable data printing allows for mass customization of documents via digital print technology. Rather than printing 5000 copies of the same piece of marketing collateral, variable data printing produces 5000 unique documents with customized messages for each recipient.

Web-to-Print is a cost-effective, convenient, and reliable method of ordering marketing collateral online. It saves time, adds flexibility, and reduces waste by allowing a company’s sales staff to order exactly what they need in the correct quantities when they need it.

Savvy printing companies realize that by utilizing cross media publishing platforms, they are offering their clients personalized, customizable, interactive, measurable, and powerful marketing solutions.

Article first published as The Printing Industry Transformed on Technorati.

Sep 252010
 

monsterWordPress is a wonderful platform for both websites and blogs. It offers tremendous functionality in general and even more functionality via plugins. You can do all sorts of neat things with plugins that unless you have technical abilities, you wouldn't normally be able to do.

HOWEVER, just like with medication you take to cure one ailment that has side effects, sometimes WordPress plugins have side effects too. The difference is that they don't come with warning labels and usually these side effects have nothing to do with their intended function.

The worst part is there are no warnings or clues that the issue(s) you are having with your site has anything to do with a plugin. So when something on your site starts acting funky, you go through all sorts of calisthenics and put on your investigator hat to comb through the support threads in the hopes of finding someone else who has experienced the same strange WordPress glitches. My image alt tags were showing up on my post content!

This is what happened to me today – a day that I had limited time anyway because I had to leave the house at 4:30. You would think that as I have been visited by the plugin monster several times before, that it might have occurred to me to consider his presence as a cause for my problem, but alas I didn't.

So I racked my brain, the Internet, my friends "ears" via emails (thanks SO much to Sherryl and Angie), pulled my hair out, threatened my computer that I would throw it out the window and actually raised my voice to my teeny tiny toy poodle because she was whining. NOTHING made sense and nothing was working!

I decided to delete all my alt tags knowing it would have a negative impact on my SEO but my choice was either that or have my web page look crappy. I wasn't a happy camper.

On my way to my friend's house, I had an epiphany or what I like to refer to as one of my "Duh" moments! The WORDPRESS PLUGIN MONSTER was back. Naturally, I was in the car and not at my computer so there was no way I could check out my theory. Normally when one suggests that perhaps a plugin is the cause of bizarre WordPress behavior, they also suggest that you de-activate each plugin one by one which is a real pain - especially if you have tons of plugins. I was fortunate that I actually remembered having added a Facebook Follow plugin late last night. I knew immediately that this plugin was the culprit because my site looked fine right before I added the plugin. I looked to a few of my helpful and wonderful friends I made networking (a plug for networking and probably my next post) for their feedback on my new site. I couldn't understand why they were seeing words written over words near my images when I had just checked the site and it was fine. When I looked back at the site after their responses, sure enough - I saw it too.

It would have saved me a lot of time and frustration had I thought of this prior to spending hours scratching my head and threatening my computer.

If your WordPress site starts acting in totally unpredictable ways, you might have been attacked by the big bad plugin monster. Save yourself time and check your plugins first.

 

Jul 142010
 

confusedA few days ago I noticed that my Feedburner feed was not updating so I began the long, confusing journey to find out why and fix it.

Easier said than done. On my journey, I discovered from the Troubleshooting option at Feedburner.com that there was a problem with my original feed at Feedburner that I needed to fix in addition to a 404 error. Of course, the exact "problem" of my original feed was not disclosed. So I decided to paste this original URL in a browser and was quite perplexed by what I found. My original feed URL was automatically redirecting to another site that was not mine. How did I know it wasn't mine? It was in Chinese and I don't speak Chinese. I found it even more perplexing that the URL of this redirected feed was MY URL yet the feed was obviously not mine.

I continued on my journey by trying to determine exactly where this problem originated from. Was it my web server? No, they said it was not. Was it WordPress? I have no idea because I didn't get any response to my posting on their forum. Was it Feedburner? Again, I have no idea because no one answered me on that forum either. It was somewhat comforting to read that others have had similar problems (although I didn't read about anyone else's feed linking to a Chinese blog). WordPress did indeed have postings from others with the same issue that were resolved usually by uninstalling a plugin which was causing the problem. But, alas, I wasn't using any of the same plugins that seemed to be the culprit for others. However, I did follow their suggestions and uninstalled each of my plugins to see if perhaps they were causing my issues.  They weren't.

Tonight I decided to try again to see if anything made sense. To my pleasant surprise, my original feed URL was no longer redirecting to the Chinese blog. As I did absolutely nothing since the last time I checked, perhaps this was some sort of divine intervention? Who knows, I am just grateful that I don't have to learn Chinese.

I read through many more forums, tried to ping my feed several times, uninstalled and reinstalled my plugins yet again and still nothing. As there was nothing else I could think of trying, I went back to work. Several hours later, I decided to give it another try. I repinged with success. I confirmed that the redirection to the Chinese blog was still gone and tried unsuccessfully again to resync my feed. I received the same error message I have been receiving all along with the resync option in Feedburner.

Just for the heck of it, I checked out both my original and my feed URL and guess what? Both feeds are now updated even though I am still getting the error message when trying to resync.

I have absolutely no idea why my feeds are all of a sudden working and can't help but wonder what I might find tomorrow.

The morale of the story? Beats me but maybe I should consider calling Ghost Busters as there are times I am convinced there is a Poltergeist living inside my computer!

 

Dec 052009
 

david sahdBy David Sahud, My Mentor, My friend, My Loving Father (1929-2012)

‘Below is a witty story written by someone very close to me – that would be my dad – about trying to keep up with technology. Very appropriate as it relates to newbies in the Internet/social media marketing arena. Enjoy!

THOSE PESKY ELECTRONS

Our friends and family called us pioneers because we bit the bullet and bought the first TV set just in time for the first Louis/Walcott fight in 1947. It was a massive three foot high Philco console with a barely detectable ten inch viewing surface, centered, and about five inches from the top. It looked like a postage stamp pasted on the Great Wall of China. The instruction book, written in hieroglyphics, was particularly intimidating because no one in the family believed that pictures could fly through the air. It took a long time for us to accept the miracle of travelling sound waves, but this was too much to swallow. The mystery box only had three knobs, ON/OFF/VOLUME, CHANNEL SELECTION and PICTURE ADJUSTMENT. There were two expandable metal rods aligned in the shape of a V, which could be widened and swivelled, known as a “Rabbit-ears antenna.” It sat on top of the console and bore no resemblance to the ears of a rabbit, unless the rabbit had auditory nerves in the center of his head. The first two knobs were self-evident, but the last one, in conjunction with the antenna, showed an infinite number of variations which didn’t seem to be reproducible. To maximize clarity, one had to match the 10,000 or more antenna positions with a numberless knob setting. I was able to maximize Channel 5 clarity by holding the antenna at a 24 degree angle, while dangling my left leg at 47 degrees over the right armrest of the couch, unless it was raining. In that case, if I turned the knob one turn to the right and straddled the left side of the easy chair, the picture improved, on Thursdays only. By the time I optimized Channel 5, the program was over. However I did enjoy the midnight prayer. And dear old Grandma, who was too petrified to touch a knob or the antenna, spent most of her time watching test patterns. When not watching test patterns, she loved seeing Bishop Fulton J. Sheen because he wore a yarmulke and she didn’t understand English very well, Though still in denial of flying pictures, electronic innovations came at me too fast to absorb. I now learned that these non-existent pictures could also be recorded on a piece of plastic.

So I ventured into the world of VCRs. Unfortunately having never even trusted my alarm clock, I forced myself to watch every taping. The machine had a sneaky look on its face and could not be trusted when I turned my back. So now I have a massive collection of operas, ballets, shows and videotapes which I don’t watch any more. And all it cost me was an angry wife, kids who grew up without a father and friends who gave up on me. Now of course tapes are becoming obsolete and they have been replaced by men’s underwear- DVDs. Another inkling that the world was passing me by came with my introduction to computers. I knew that the abacus was born over 2000 years ago. But I still couldn’t fathom how a bamboo frame with beads sliding on wires could solve arithmetic problems. It seemed more appropriate to play music on it. I had seen similar structures on baby cribs and didn’t know how to use them either.

Thus, bursting with ignorance, I stumbled on to an industrial computer which used 10,000 vacuum tubes, 1800 square feet of floor space and consumed 180,000 watts of electrical power. It seemed even more intimidating than the crib, but I studied it with uncharacteristic patience. Had I had a choice, I would have preferred hearing lectures in baby talk instead of “computer speak.” They explained that the monster had punch card 1/0, 1 multiplier, 1 divider/square rooter and 20 adders using decimal ring counters. I found no room for disagreement, although I would have loved to disembowel the instructor I tried to look intelligent and didn’t express my opinion that the computer would make a good center island for an oval running track. Reading the brochure introduced even more confusing terms to add to my useless collection. Actually my only previous exposure to punch cards was on a weaving loom. I waited for hours hoping that a blue worsted fabric would emerge from the other end of the ENIAC. The evolution progressed to Random Access Memory (or RAM), Magnetic Core (hence the company name “Apple”) Memory and the Transistor Circuit Element. This increased the RAM capacities from 8,000 to 64,000 words (damn my limited vocabulary!) with access times of 2 to 3 milliseconds. (I’m retired. What’s my hurry? My sight is so bad that I can’t even read the millisecond hand on my watch). Downsizing of circuitry, photo printing of circuit boards and vacuum deposition of transistors became the norm and entire assemblies became available on tiny “Chips.” What the hell is a chip? I only know them as bone fragments, poker equipment, pieces of chocolate, etc.etc. and never associated any of them with information storage. Yet, by some miracle, this led to the introduction of personal computers (PCs).

I stoically avoided PCs for many years, until my employer provided me with a laptop and commanded me to use it. I initially felt like Grandma, only I stared at a monitor with funny looking little icons instead of test patterns, afraid to touch the keyboard. I was told that my unit could process about four million instructions per second. Panic attacks betrayed my inability to issue more than 300,000 instructions per second, despite my superior leadership skills. While I dawdled in panic, advances like networking, E mail and electronic publishing shot past me. When I succumbed to pressures and tried word processing, my first epic was WWWWWWWWWWW 197 times. I guess I held the key down too long. My old Remington typewriter never abused me like that. But I am learning. After chasing the mouse all over the walls, I almost have it under control. All I have to do is hold my right hand steady with a C clamp. I understand that my computer “talks” to my printer on my request. I never hear the conversation, but they tell me it takes place. I wonder what would happen if the printer refused the instruction and told the computer to shove it up its telephone jack. Would the screen now be littered with invectives? I would gladly picket for the first amendment rights of the printer to speak its mind.

My latest foray into the world of technology involves the cell phone. How complex could a telephone be? You just punch out the number you want. But no; we also have call waiting, caller ID, address book, rings that play Rachmaninoff’s Prelude in C Sharp Minor, timers and screens that tell us we are “roaming,” when we know exactly where we are. It gets even more threatening with the advent of picture phones, etc.etc. You can be awakened with a picture of your Mother-in-law, pants pressed, your coffee ready, your shower started and your car waiting in front of the house.

As soon as computer science learns to perform a few more human tasks, I expect to be arrested for bigamy. Emotions will probably become programmable, but the thought of a passionate hunk of metal licking my ear turns me off. Scientists say that I am 63% water and the balance of subatomic particles like electrons, protons and neutrons. Since we know that electrons do most of the work, why are my electrons so hostile to electrons in the new technologies?

Why can’t we electrons just get along? copyright 2009

Read More of Dad’s Stories in The VERY Recently Published Book – Click on Image Below For More Details

David Sahud