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PET Design Leverages the Science of Persuasion, Emotion, and Trust

What is PET Design? Thanks to Sherryl Perry of Keep Up The Web for sharing a video on PET Design that I immediately jumped on because of my interest and background in Psychology, human behavior, and how it relates to business. So what is PET Design? “Rooted in psychology, PET design uses resea...

Who Has a Longer Memory – an Elephant or the Internet?

Did You Know that Elephants are More Intelligent than Humans? Yup, that is what the scientists tell us. The elephant brain is denser than the human’s, and the temporal lobes, associated with memory, are more developed than in humans. Elephant’s lobes also have more foldings, so that they...

Don’t Underestimate the Power of Relationships Revisited


Don’t Underestimate the Value of Relationships

Don’t Underestimate the Value of Relationships

The Power of Relationships in Business As consumers we are continually bombarded by ads, emails, mailers, and phone calls about the latest and greatest. How do we decide which ones to pay attention to and which ones to ignore? In the same vein, how can the small business owner expect his/her marketi...

Transparency Leads to Trust and Customer Loyalty

Gone are the days of companies keeping secrets from their customers and prospective customers if they want to remain competitive in today's world of the Internet. In the olden days, it was not uncommon for companies to be more secretive of their goals, objectives, and financial data – beca...

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