What is PET Design?
Thanks to Sherryl Perry of Keep Up The Web for sharing a video on PET Design that I immediately jumped on because of my interest and background in Psychology, human behavior, and how it relates to business.
So what is PET Design? “Rooted in psychology, PET design uses research-based techniques to leverage the science of Persuasion, Emotion, and Trust to make websites more engaging, compelling, and effective. This innovative methodology complements classic usability, empowering companies to achieve their business goals.” (Source)
Designing around the user-experience just makes sense. After all, your end-user is your target market. It is well known that Emotions Drive Buying Decisions. How your target reacts to your content/messages has a direct effect on your bottom line. Will they make a purchase or not?
People like to do business with people they know, like, and trust. This is whole rationale behind relationship building, reputation management, and social media. So doesn’t it make sense to design your websites, marketing materials, advertisements, etc. around the user-experience to be persuasive, leverage emotion, and to increase your credibility by gaining your target market’s trust and loyalty?
PET Design is a scientific, research-based process that is beyond the scope and pocket books of many small business owners. BUT, the concept is in perfect alignment with what we, as small business owners, must be sure to do and that is establish relationships through social media, build trust by being transparent, interactive, and engaging, and Don’t Underestimate the Value of a Relationship.
Below is a video about PET design. It is on the long side, but because I am interested in the topic, it held my attention – a perfect example of the “end-user experience”. What I find interesting and what holds my attention, might not be the same content that holds your attention. Now over to you. Do you agree that businesses need to take the end-user experience into account?