Everything Changes: Is Your Business Keeping Up?
There are only a few sure things in life – death and taxes are two of them. The other thing is change. Everything changes: The economy, markets, business needs, technology … Is your business keeping up with these changes?
If not, you will be left behind. Reinventing your business and making your business model dynamic rather than stagnant is the only way you will be able to remain competitive and be successful.
Keeping up with Technology these days is no easy task. For those of us non-techie types, it is sometimes very difficult to ride the waves of new technologies that are popping up every day. The World is going Mobile and I have a feeling that it won’t be long before we will all be able to do almost everything from the comfort of our cell phones. What about Facebook? Facebook is Taking over the World. I don’t know about you, but this concerns me. There is not a day that goes by when I don’t hear about someone’s Facebook account being hacked (mine included), suspicious links are posted on our walls, and spamming runs rampant. BUT because our competitors are on Facebook, after all, everyone is, we need to be there too. As Facebook continues to offer more and more functionality, the lines between OUR brands and the Facebook brand will start to merge together.
Think about the Ma and Pa businesses that have been around for 20+ years reaping the rewards of word-of-mouth advertising alone (which is still THE best form of advertising even in today’s world of the Internet) but because the business world of today dictates that for a company to be seen as legit it needs to have a web presence, many of these smaller local businesses are feeling compelled to create a website. Keeping up with technology and business trends…
Now to my favorite subject – video. There is no question that video is changing the way the world communicates and the way businesses relay their messages. Even the search engines love video. Are You Using the Power of Video to Promote Your Brand? If not, you really should consider using it in some form as part of your marketing strategy. Below is a video about using video. Which stands out more – the written word or the video?