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PET Design Leverages the Science of Persuasion, Emotion, and Trust

What is PET Design? Thanks to Sherryl Perry of Keep Up The Web for sharing a video on PET Design that I immediately jumped on because of my interest and background in Psychology, human behavior, and how it relates to business. So what is PET Design? “Rooted in psychology, PET design uses resea...


The Printing Industry Transformed

This is part 2 of “Keeping up with Technology” The printing industry is just one example of an entire industry movement that is changing while keeping up with the development of new technologies. The printing revolution is centered on the trend away from hard-copy publications towards di...


Don’t Underestimate the Power of Relationships Revisited

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Don’t Underestimate the Value of Relationships

Don’t Underestimate the Value of Relationships
 

The Power of Relationships in Business As consumers we are continually bombarded by ads, emails, mailers, and phone calls about the latest and greatest. How do we decide which ones to pay attention to and which ones to ignore? In the same vein, how can the small business owner expect his/her marketi...


Keeping up with the Social Media Revolution

Unless you have been living in a cave, you have heard of social networking sites like Facebook, Twitter, and LinkedIn. But have you realized how strong the impact these sites and others are having on the marketing, advertising, PR and communications functions of your small business? Marketing has be...


How to React to Nasty Comments on Social Sites

People come in all different sizes and shapes. They also come with different levels of maturity, professionalism and tact. As a matter of fact, some people have NO tact, are totally unprofessional and have no problem broadcasting their character on the social web. So what do you do when you meet up ...


The Proof is in the Pudding

Social networking works. Period! If you participate in social networking groups you will benefit in one way or another. If you are engaging with others in your industry, networking sites like Linkedin are a great source of idea sharing and learning. Connections you make might not always immediately ...


To Automate or Not – That is the Question

When it comes to social media automation, there are many automating options to choose from. How do you decide which ones are the best for you to use? Is saving time your goal? Are you saving time at the expense of the quality of the relationships you are trying to develop in the social media [&helli...


Small Business Owners: Are you in the Dark?

Are you a small business owner who has been running a successful business for decades relying on your good reputation, word-of-mouth advertising and traditional marketing campaigns? If so, then that is great, but are you finding that even though your current marketing strategies are working and your...


Social Media Cues: It Might Not be Personal

Have you ever walked up to a cash register in a store and been met by an obviously unhappy employee? Have you ever walked into your boss' office and been greeted with a snarl? Have you ever called your friend on the phone and been perplexed by their obviously annoyed demeanor? Have you ever been...

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