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The Convergence of Personal Branding and Corporate Image – or Not?

What is your “personal brand”? This is an area of growing concern in today’s times as more and more people participate and engage in social networking. Before the Internet revolution, the term “brand” was only used in the context of the business world. The word “b...


Keeping up with the Social Media Revolution

Unless you have been living in a cave, you have heard of social networking sites like Facebook, Twitter, and LinkedIn. But have you realized how strong the impact these sites and others are having on the marketing, advertising, PR and communications functions of your small business? Marketing has be...


To Automate or Not – That is the Question

When it comes to social media automation, there are many automating options to choose from. How do you decide which ones are the best for you to use? Is saving time your goal? Are you saving time at the expense of the quality of the relationships you are trying to develop in the social media [&helli...


Small Business Owners: Are you in the Dark?

Are you a small business owner who has been running a successful business for decades relying on your good reputation, word-of-mouth advertising and traditional marketing campaigns? If so, then that is great, but are you finding that even though your current marketing strategies are working and your...


Social Marketing: You ARE Your Brand

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Social CRM: The New Rules of Relationship Management

Social CRM: The New Rules of Relationship Management View more documents from Jeremiah Owyang....


Personal Branding Commandments

"You are your brand" is my all-time favorite subject. John Antonios in his article Personal Branding – The 10 Commandments, discusses the importance of providing quality and value to others as part of your personal branding process. It is an article well worth the read....


Social Networking: Don’t Forget What Your Ultimate Goal is!

There are TONS of social networking sites on the web – so many that it can make one's head spin trying to keep up with them all. After being on each one for a bit, you can see which ones are the best fit for your specific needs and focus your attentions on those that add the [&he...


Small Business Owners: STOP – BREATHE – PLAN

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Small Business Owner: You = Your Brand

As a small business owner, exactly who and what are you marketing? If your company makes widgets the widgets are what you want to sell right? Right. However, how does a widget participate and engage in social media marketing? How does one establish a relationship with a widget? How can a widget be a...


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